FOR RELEASE: April 22, 2008
BARDSTOWN, Ky. – For summer 2008, Hpnotiq Liqueur introduces a $100,000 Grand Prize instant win sweepstakes. The sweepstakes will also feature another $100,000 in first prizes paid out in 200 $500 cash increments in addition to 500 Hpnotiq T-shirts for 2nd prizes.
In order to win, consumers must purchase a 750 ml of Hpnotiq featuring the “Hpnotiq Instant Win” neck hanger POS at retail. Each bottle featuring the neck hanger will have a Hpnotiq cork stopper imprinted with a unique numeric code. Winners will be notified instantly after entering the unique numeric code at Hpnotiq.com. The sweepstakes will begin July 2008, where legal.
“We are excited about offering over $200,000 in prizes for this Hpnotiq sweepstakes offer,” said Senior Brand Manager Justin Ames. “The growth of the brand has made a truly big splash in the industry. A $100,000 Grand Prize will certainly elicit a similar result.”
Support for the sweepstakes includes in store POS and web banner ads.
Hpnotiq is an exquisite blend of super-premium Vodka, natural tropical fruit juices and a touch of Cognac. The brand’s mixability, taste and instantly recognizable frosted aqua blue champagne-style bottle make every occasion special.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned spirits producer and marketer and the world’s second largest holders of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; and Água Luca Brazilian Rum Cachaça.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.
CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219