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HEAVEN HILL DISTILLERIES, INC. NAMES BERNIE LUBBERS AMERICAN WHISKEY BRAND AMBASSADOR
Renowned “Whiskey Professor” to Promote Heaven Hill’s Diverse Collection of Bourbons and American Whiskeys
BARDSTOWN, (Ky.) – Heaven Hill Distilleries, Inc. has hired Bernie Lubbers as American Whiskey Brand Ambassador, supporting the sales and marketing efforts of its portfolio of award-winning specialty whiskey brands.
In his new role, Lubbers will further enhance the ascending profile of the Heaven Hill American Whiskey Collection among both consumers and trade. In addition, he will educate these parties on history, production, laws and standards of the products in the Heaven Hill American Whiskey family. He will be concentrating on Heaven Hill’s specialty bourbons including Evan Williams Single Barrel Vintage, Elijah Craig, Parker’s Heritage Collection, the just-launched Larceny brand, as well as critically-acclaimed Rittenhouse Rye, and Bernheim Original Wheat Whiskey. Heaven Hill’s American Whiskey portfolio has been recognized with “Distiller of the Year” awards by both Whiskey Advocate and Whisky Magazine.
Before joining Heaven Hill, the nation’s largest independent, family-owned and operated marketer and producer of distilled spirits, and the world’s second largest holder of aging Bourbon, Lubbers spent 7 years in the supplier tier implementing special training and educational programs with consumers and trade. He is widely known as “The Whiskey Professor”, having authored the 2011 book Bourbon Whiskey—Our Native Spirit, and hosting the popular website www.whiskeyprof.com. Lubbers is a past winner of the “Global Ambassador of the Year” award in Whisky Magazine’s “Icons of Whisky” presentation, is cited in numerous trade publications and has served as judge at whiskey competitions.
“Bernie brings a tremendous amount of industry and brand ambassador experience and will be invaluable in furthering our American Whiskey Brand Ambassador program,” noted Steve Feller, Vice President of North American Sales for Heaven Hill Distilleries. “Having someone of his knowledge and reputation in the market to educate consumers and both on- and off-premise trade will be a great asset as we continue to grow our portfolio of world-renowned American Whiskeys.”
Originally from Louisville, KY, Lubbers graduated with a B.A. in Business from the University of Kentucky. He resides full time in Louisville, where he is also a musician and comedian.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com
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