FOR RELEASE: For Immediate Release
Lunazul Tequila Adds Limited Edition Double Barrel Reposado to 100% Agave Lineup
BARDSTOWN, Ky. – Lunazul 100% Agave Tequilas introduces the limited edition Lunazul Double Barrel Reposado. Available through the end of the year, Lunazul Double Barrel Reposado, is a unique blend of handcrafted 100% Agave Tequilas blended under the masterful direction of Heaven Hill Tequila partner Tierra de Agaves. Aged first in American white oak barrels, it is finished in 11-year-old wheated Bourbon barrels hand-selected from Heaven Hill. After the second aging, the Reposado is married with select Extra-Anejo, creating a smooth and sophisticated Tequila.
At the 2015 Ultimate Spirits Challenge, the Lunazul Double Barrel Reposado was among the highest scoring Tequilas in the entire competition as a finalist in the Reposado category earning a 94 score and the “Excellent, Highly Recommended” accolade. The Tequila was recognized for its “Unique aromas” and “Opulence” by the Ultimate Spirits Challenge.
“The Lunazul Double Barrel Reposado is a reflection of the company’s commitment to artisanal production,” said Francisco Quijano, Master Distiller for Tierra de Agaves. “We maintain that commitment and quality with each of our expressions. However, we also wish to find new expressions which challenge and excite Tequila connoisseurs.”
Tierra de Agaves’ 3,500 acres of Agave is among the largest independent sources in Mexico. The lowland agave from the Central valley of Tequila contributes an earthier and more toasted Tequila flavor. The Heaven Hill barrels then follow the flavor with hints of vanilla that complement the typical barrel notes of Reposado Tequila.
Lunazul will continue to offer limited editions of the product on a regular basis. Each will be unique and grounded in the culture and craftsmanship that make Tequila one of the true heritage products in spirits.
The estate grown, distilled and bottled Lunazul is among the finest 100% Agave Tequilas in the category. At the 2015 Ultimate Beverage Challenge, three of the four regular Lunazul varieties (Blanco, Reposado and Añejo) earned the prestigious “Finalist” designation in their respective age groups (all earning 92 points or higher).
Lunazul 100% Agave Tequila has been one of the leading new Tequila brands in the 100% Agave sub-category. It is both a Beverage Information Group “Rising Star” and Impact “Hot Prospect” for volume growth since 2013.
Lunazul Double Barrel Reposado Tequila ($39.99) will be available for a limited time beginning in October. Lunazul Tequilas (SRP $19.99-29.99) are available in five varieties, Blanco, Reposado, Añejo, Primero and the limited edition Double Barrel Reposado. Blanco and Reposado are available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml and 50 ml sizes, while the Añejo, Primero and Double Barrel Reposado are available in the 750ml size only. All are bottled at 40% alcohol by volume. Learn more at www.lunazultequila.com.
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
-30-
CONTACT:
Josh Hafer
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com
To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.
Username: Heaven Hill
Password: Guest
Folder: Lunazul Tequila