BARDSTOWN, Ky. – Blackheart Premium Spiced Rum is now available in a 1.75L size. The new size will expand shelf presence for the newly introduced product.
Currently available in 750ml and 50ml sizes, the new premium spiced rum was launched in February of this year. The 1.75L glass handle bottle features the infamous Blackheart character on the label and is supported by a $15 rebate where legal.
“Blackheart Premium Spiced Rum was launched to capitalize on the emerging premium spiced rum subcategory,” said Brittany Blevins, Brand Manager, Blackheart Rum. “The brand’s early growth reflects this growing interest. The new 1.75L size is a move towards stimulating greater interest at a reasonable price point.”
Blackheart Premium Spiced Rum is available at 46.5 percent alcohol by volume (93 proof). The depiction of the infamous Blackheart character is reminiscent of historic pin-up girl artwork. Her seductive pirate attire is a reflection of the rum’s sassy attitude. Collectively, the bottle, label art and marketing appeal to a new generation of rum drinkers.
Available nationally, brand support consists of a comprehensive marketing plan that includes on-and off-premise point-of-sale materials, website (www.blackheartrum.com), and social media activities that embody the brand tagline “Seduction in a Bottle.” Suggested retail price for the 1.75L bottle is $27.99.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0220
jhafer@heavenhill.com