Burnett’s Vodka Reveals New Look

For Release: For Immediate Release 

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Burnett’s Vodka Reveals New Look 

Leading US Vodka brand presents clear new look.

BARDSTOWN, KY – The Burnett’s Vodka franchise has developed a new label design. The new design more clearly presents the product in an upscale package. The upgrades will be rolled out throughout spring 2013 across all sizes and flavors of the Vodka franchise. 

The new 80 proof label repositions and enlarges “Burnett’s Vodka” and the brand’s crest – better presenting the product’s clarity and quality. It retains the “Quadruple Distilled for Superior Smoothness” tagline describing the Vodka inside. Likewise, each of Burnett’s 33 flavors now has an enlarged and repositioned flavor image and descriptor. The change more effectively communicates the all-natural flavor types. The product will retain the premium glass bottle with the blown-in Burnett’s crest on the back. 

The fresh look of the Burnett’s label reflects a shift in the product’s equities. Since its launch, Burnett’s has become one of the leading Vodka franchises in the United States. In that time, the product has grown to be recognized for quality Vodka and a leading selection of flavors. The new labels more effectively communicate the recognized quality and flavor. 

“Burnett’s Vodkas has experienced incredible growth for over ten years,” said Burnett’s Vodka Senior Brand Manager Reid Hafer. “In that time the perception of the product has grown to equal the quality of the premium Vodka. The fresh, new look for Burnett’s communicates impeccable quality and the premium nature of the product.”

The launch of the new package is supported by updated POS featuring the “Always Your Favorite/Flavorite” campaign and includes national consumer advertising, out-of-home and off-premise POS.  The Burnett’s website (www.burnettsvodka.com) also provides information and drink recipes for all the flavors. 

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry.  The Burnett’s Vodka franchise is available in a variety of sizes and is bottled at 35-40% alcohol by volume (70-80 proof).  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties. 

The Burnett’s Flavored Vodka portfolio includes 33 varieties – Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Pumpkin Spice, Raspberry, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Burnett’s Vodka

 

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