BARDSTOWN, KY – Burnett’s Vodka is bottling up the summer’s hottest party in a custom package celebrating the red, white and blue. The limited edition packaging will be available nationally in May.
USA Party Edition, offered through summer 2016 only, is a stand out among other spirits with its bold label celebrating the American spirit and superior smoothness. With its ode to the stripes, mixed with a paint splattering across the middle, the USA Party Edition will be the champion atop bars at summer parties.
“It’s all in the name – Burnett’s Vodka is bringing more fun with a revamped look to celebrate the stars and the stripes,” said Reid Hafer, Senior Brand Manager. “From rooting on the USA to celebrating independence, there’s no shortage of ways to experience the American spirit this summer. The Burnett’s USA Party Edition is your ticket to a nationwide party for the red, white and blue.”
The USA Party Edition is available for a suggested retail price of $15.99 for the 1.75L and is bottled at 40% alcohol by volume (80 proof). The launch of the new custom label, on the 1.75L only, is supported by custom shippers, case card and shelf facings. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes.
Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. In 2015, Burnett’s Vodka was named to Beverage Information Group’s inaugural “Growth Brands Hall of Fame.” The entire line includes the Classic Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
CONTACT:
Lauren Cherry
Communications Coordinator
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com
www.heavenhill.com
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