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Heaven Hill Brands Launches Super-Premium Pikesville Rye

6-Year-Old, 110-Proof Spirit Salutes Traditional American Straight Rye Whiskey

Bardstown, Ky., July 8, 2015—Heaven Hill Brands, now in its third generation of family ownership and celebrating 80 years of crafting whiskey and curating all-American spirits brands, today announces the launch of a super-premium spirit, Pikesville Straight Rye Whiskey. At 6 years old and 110 proof, this new expression of Pikesville Rye is produced at Heaven Hill’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. With a suggested retail price of $49.99 for a 750ml bottle, it will roll out in New York, Chicago, San Francisco and Los Angeles in Summer 2015, with allocated national distribution to follow in the Fall.

During previews, Pikesville Rye earned spirits industry acclaim, including a Double Gold Medal at the San Francisco World Spirits Competition and 95 Points at F. Paul Pacult’s Ultimate Spirits Challenge. Distilled from at least 51 percent rye, with corn and malted barley as the “small” grains, Pikeville Rye has an appealing pale copper color, reflecting its extra aging. Its aroma evokes earthy cocoa notes with oaky smoke underneath. On the palate, Pikesville Rye is dry and spicy, with hints of honeyed rye and cloves. Soft vanilla and baking spices round out the finish. 

“Heaven Hill has a tradition of keeping storied brands alive,” says Max L. Shapira, President, Heaven Hill Brands, and second-generation family member. “We purchased the Pikesville brand as the Maryland Rye industry was disappearing and have distilled it for decades for the local market. As consumers have fallen in love with Straight Bourbon Whiskey, they have naturally expanded their passion to Rye. We wanted to update this authentic artifact of Americana for contemporary palates and offer this super-premium expression nationally.”

This marks the first major new product launch since Denny Potter was named Heaven Hill Brand’s Co-Master Distiller. Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. 

“Pikesville Rye is the text book example of the traditional three-grain American Straight Rye Whiskey that laid the foundation for Rye’s current renaissance,” says Potter. “To set it apart from other Ryes, I selected barrels at a minimum of 6 years old from high storage and bottled it at a proof that allows the most character from the barrel to come through without overpowering the spicy grain notes. It will appeal to American Whiskey connoisseurs seeking a robust and flavorful sip and to today’s bartending community, as it mixes well in classic cocktails.”

With its Maryland roots dating back to 1895, Pikesville Rye returned after Prohibition, surviving ownership changes and the decline of the Maryland Rye whiskey industry. With Maryland production coming to a close in the 1980s, Pikesville Rye was kept alive by Heaven Hill Brands, which has produced the spirit in Kentucky ever since. It is a prominent brand in Maryland and is served throughout the Baltimore metropolitan area. The traditional 80-proof, 3-year-old Pikesville Rye will remain in production and will continue to be distributed in Maryland. 

About Pikesville Straight Rye Whiskey: Pikesville Straight Rye Whiskey is a 6-year-old, 110-proof super-premium spirit that salutes a historic Maryland mark dating back to 1895. It is distilled by Heaven Hill Brands at the company’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. Co-Master Distiller Denny Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. With its mashbill of at least 51 percent rye, with corn and malted barley as the “small” grains, Pikesville Rye embraces the tradition of American Straight Rye Whiskey that set the stage for Rye’s current renaissance. For more information, please visit www.pikesvillerye.com.

About Heaven Hill Brands: Founded in 1935, Bardstown, Ky.-based Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whiskey. For more information, please visit www.heavenhill.com.

CONTACT:
Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

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Raven’s Lace PeachBerry Whiskey Takes a Colorful Approach to Flavored Whiskey

BARDSTOWN, Ky. – Raven’s Lace PeachBerry Whiskey is a flavored whiskey with both a wild and sweet side. Offering an alternative to masculine dominated flavored whiskeys, Raven’s Lace is a one-of-a-kind whiskey with a vibrant attitude and feminine touch with the juxtaposition of a darker side. 

Available in June, Raven’s Lace PeachBerry Whiskey infuses juicy peach and sweet strawberry flavors with the smoothness of Bourbon whiskey at an approachable 60 proof. Raven’s Lace PeachBerry Whiskey primarily appeals to the growing segment of female consumers for whom traditional whiskey is not necessarily their drink of choice but are interested in the sweet taste of flavored whiskeys. By all accounts, flavored whiskey is growing tremendously and makes up 12% of whiskey sales according to the Wall Street Journal. And women are playing an increasingly important role in the whiskey category with about 40% of flavored whiskey consumed by females.

“We see tremendous opportunity for consumer diversification in flavored whiskey,” said Hannah Venhoff, Brand Manager for Raven’s Lace PeachBerry Whiskey. “Many of the flavored whiskeys on the market take a macho and assertive approach. Raven’s Lace features a trend-setting flavor profile targeting females looking for a sweet flavored whiskey with a bold color and package that is made for them.” 

Raven’s Lace PeachBerry whiskey packaging features an intricate feminine lace design coupled with the Raven’s mysterious side incorporated in a unique label which dramatically contrasts the vibrant peach whiskey in the bottle.

The limited market launch will include retail and on-premise point-of-sale including a unique travel trunk floor display. In addition, Raven’s Lace will benefit from a robust digital media program which engages consumers on social channels and through digital advertising with the “Whiskey Your Way” marketing campaign focused on young females that enjoy bold whiskey with a sweeter side. 

Available at $14.99, Raven’s Lace PeachBerry Whiskey will be available in 50ml and 750ml sizes. The initial launch markets include Georgia, Indiana, Kansas, Kentucky, Louisiana, Nebraska, Massachusetts, Rhode Island, South Carolina and Tennessee.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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Evan Williams Peach Launches in Select Markets This May

New Flavor Poised to Capitalize on Spirit Market Trends

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BARDSTOWN, KY—Heaven Hill Brands, the country’s largest independent, family-owned and operated spirits producer, is adding to its portfolio of Evan Williams Flavors with the release of Evan Williams Peach this spring. True to its tagline, “No Fuzz. All Flavor.” Evan Williams Peach combines the smoothness of Evan Williams Bourbon with a fresh peach taste. Bottled at 70 proof, it can be served as a chilled shot, on the rocks or mixed in a cocktail.     

Flavored Whiskeys continue to be one of the hottest segments of the spirits industry, with sales currently up 20 percent, according to Nielsen ratings, and Evan Williams Flavors, led by Evan Williams Honey, are growing at a rapid, double-digit rate. With peach emerging as one of the hottest flavors in 2014 across the spirits industry, Evan Williams Peach is right on target to maximize this market trend by blending this hot flavor with Evan Williams Kentucky Straight Bourbon Whiskey.

Evan Williams Peach will be initially available starting May 1 to the following markets: Texas, South Carolina, Kentucky, Virginia, North, Carolina, Georgia, Upstate New York, Ohio, Arkansas and California.

This new flavor is packaged in the highly-recognizable square Evan Williams bottle, with a contemporary, see-through label featuring a stylized peach, and the logo for Evan Williams, the second largest selling brand of Bourbon in the U.S. and the world. 

Evan Williams Peach will be supported by an array of retail display materials allowing stores to prominently display the product and capture consumer attention. As an added incentive for trial, the 750ml size will also feature a $7 mail-in rebate, where legal.

“Given the growth of the Evan Williams brand and the continued success of our flavor line, we fully anticipate Evan Williams Peach to play a key role in continuing to expand our presence within the flavored whiskey category,” said Chris Ratterman, Evan Williams Brand Manager. “The blend of fresh peach with Evan Williams Bourbon capitalizes on market trends, and has already generated much excitement among the trade and consumers in our lead markets.” 

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About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

CONTACT:

Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

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Admiral Nelson’s Rum Turns A Blind Eye to the Ordinary With Black Patch

BARDSTOWN, Ky. – Introducing the darker side of Admiral Nelson’s Rum. Coming this June, Admiral Nelson’s Black Patch Premium Black Spiced Rum will build on the successful Admiral Nelson’s Rum franchise as a Black Spiced Rum that is carefully filtered through Bourbon Barrel Charred Oak.

Admiral Nelson’s Black Patch Premium Black Spiced Rum uses a unique filtering process which enriches the flavor by filtering it through charred American White Oak used in the Bourbon aging process. The deep, dark Black Patch is a more robust and mysterious style of Admiral Nelson’s Spiced Rum. 

“The emergence of Spiced Black Rum is a tremendous opportunity for Rum consumers,” said Hannah Venhoff, Admiral Nelson’s Rum Brand Manager. “Admiral Nelson’s Black Patch is a natural extension of the franchise as Rum consumers seek out more dynamic, bolder styles.”

Bottled at 94 proof, Admiral Nelson’s Black Patch Rum features a sophisticated cream, black and silver label and closure reflective of its bold style on the popular Admiral Nelson’s glass bottle with blue accents reflecting some of the brand’s key equities. The new Black Spiced Rum will be supported by an array of retail point of sale items with the “Admirably Smooth. Mysteriously Dark.” brand message. 

Admiral Nelson’s Black Patch Rum will be available beginning in June at $10.99/750ml in 50ml, 750ml 1.75L sizes.

Acquired by Heaven Hill in 2011, Admiral Nelson’s Spiced Rum continues to be one of the best-selling spiced rums in the spirits industry. The brand is the second-largest brand in the spiced rum segment. Since 2007, it has been a consistent winner of growth awards from leading trade publications, including Market Watch and Beverage Information Group.

The Admiral Nelson family of rums is also comprised of the flagship Admiral Nelson Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The franchise is available in 1.75L, 1L, 750ml, 750ml Carry Pack, 375ml, 200ml and 50ml sizes and bottled between 35-50.5 percent alcohol by volume (70-101 proof). For more information, visit www.admiralnelsonsrum.com or admiralnelsonsblackpatch.com

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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Burnett’s Flavored Vodka Introduces Cherry Limeade and Apple Berry Flavors

BARDSTOWN, KY – Burnett’s Flavored Vodka is introducing Cherry Limeade and Apple Berry, two new, exciting additions to its already diverse stable of flavors. The new flavors will be available nationally in April.

These well-known, highly mixable combination flavors marry the best of each flavor, creating sweet, fruity blends right on target with consumer tastes. Traditional fruit flavors continue to be a strong segment of the Flavored Vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s Flavored Vodkas are quadruple distilled, triple charcoal filtered and made with natural flavor, placing them among the purest Vodkas on the market. 

“Cherry Limeade and Apple Berry are flavors that truly embody what people love about Burnett’s Flavored Vodkas – they are fun, easy to mix, of the highest quality and yet affordable,” said Reid Hafer, senior brand manager. “Our consumers have come to expect and anxiously anticipate such flavor innovations from Burnett’s.”   

Apple Berry and Cherry Limeade bring Burnett’s portfolio to a total of 36 flavors, which includes: Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

Both Apple Berry and Cherry Limeade will be available in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavor” hang tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavors is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavors.

The product is available for a suggested retail price of $10.99 for the 750ml and is bottled at 30-35% alcohol by volume (60-70 proof).   

Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
www.heavenhill.com

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