Category: Announcements

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Heaven Hill Distilleries Bourbon Heritage Center Celebrates 10th Anniversary

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Heaven Hill Distilleries Bourbon Heritage Center Celebrates 10th Anniversary

BARDSTOWN, KY. – The Heaven Hill Distilleries Bourbon Heritage Center is celebrating its 10th anniversary Oct. 15 with the release of a commerative Evan Williams Single Barrel Bourbon and a number of special events. 

The center, at Heaven Hill headquarters in Bardstown, Ky., opened ten years ago to critical acclaim and fanfare for its captivating telling of the bourbon story through educational and historical displays, one-of-a-kind tastings and distinctive architecture. More than 60,000 people visit the center a year, enjoying daily tours that give behind-the-scenes access and insight to the bourbon making process.

To mark this historic anniversary, a special 2004 Vintage Evan Williams Single Barrel Bourbon may be purchased exclusively at the center. There are only 215 bottles available selling for $100 each. The bourbon was barreled on Oct. 15, 2004 — the first day the center opened. It is 110 proof, as opposed to the standard 86.6 proof in other Evan Williams Single Barrel bottles. The bottles are dipped in silver wax and feature an attractive “Bourbon Heritage Center 10th Anniversary” label. 

Heaven Hill President Max L. Shapira will sign bottles at the center 10:15 a.m.-noon, Sat., Oct. 18. Refreshments that incorporate Evan Williams and Elijah Craig sauces and spices will be served at the center throughout the day from Oct. 15-18. Visitors will enjoy 10 percent off all products in the Retail Shop, except bourbon, on those days as well.

The center is one of nine stops along the Kentucky Bourbon Trail®, which drew a record 571,701 visitors last year. 

“We’re extremely proud of the experiences we’ve created for visitors throughout the years at the Bourbon Heritage Center in Bardstown and now at the Evan Williams Bourbon Experience in Louisville,” said Max L. Shapira, Heaven Hill President. “Through these facilities, people from all over the world have come to know and love the tradition of bourbon. That’s a benefit for the state of Kentucky and the whole bourbon industry.”  

The Heaven Hill Bourbon Heritage Center is at 1311 Gilkey Run Road in Bardstown. Hours of operation are 10:00 a.m.-5:00 p.m. Monday through Saturday and 12:00 p.m.-4:00 p.m. on Sundays. For more information, call 502-337-1000 or visit www.bourbonheritagecenter.com.

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill President Max Shapira Earns 2014 Market Watch “Industry Executive of the Year” Award

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Heaven Hill President Max Shapira Earns 2014 Market Watch “Industry Executive of the Year” Award

BARDSTOWN, KY. – Heaven Hill Distilleries, Inc., President Max L. Shapira was recently awarded “Industry Executive of the Year” by Market Watch magazine, a highly influential information leader in the drinks industry that provides analysis and coverage of industry trends and news. 

Shapira was honored for taking the family-owned and operated company “beyond its traditional Bourbon roots and transforming it into the nation’s sixth-largest spirits player, with a diversified portfolio of whiskies, liqueurs, vodkas, rums and other spirits.”

The company has enjoyed marked success in whiskeys lately, with its core bourbon brand Evan Williams rising 15.3 percent last year to 1.65 million cases. Specialty whiskeys such as Larceny Bourbon, Rittenhouse rye and Bernheim wheat whiskey are also growing rapidly. Other categories within the company have shown strong returns as well. Burnett’s Vodka, one of the top-selling vodkas in the nation and the 12th-largest-selling distilled spirits brand in the U.S., was up last year by 15.3 percent. Blackheart Premium Spiced Rum sales were up 18.2 percent.

Shapira proudly notes that in his tenure, Heaven Hill has opened two visitor centers: the Bourbon Heritage Center in Bardstown, Ky., and the Evan Williams Bourbon Experience in Louisville, Ky.

“I’m honored to receive this award and proudly accept it on behalf of our employees,” he said. “Together, we work hard to deliver products our consumers value for their quality, craftsmanship and integrity.”   

Shapira became president in 1996, following the death of George Shapira, the last of five founding brothers, including his father, Ed Shapira. Since then, Shapira has ushered the company through an era of tremendous expansion, with focus on developing existing products and acquiring new, exciting, market-leading ones. Heaven Hill is now America’s largest independent, family-owned and operated distilled spirits company and the world’s second-largest holder of aging Bourbon stocks. Exports have grown significantly in recent years, with brands now shipping to more than 60 countries.

At Heaven Hill, he works shoulder-to-shoulder with the third generation of family leadership: daughter Kate Shapira Latts is the Vice President of Marketing, son Andy Shapira is Director of Corporate Analysis and son-in-law Allan Latts is Chief Operating Officer.

Shapira has served on the Board of Trustees of the Bernheim Foundation, the board of Liberty National Bank/Banc One Kentucky, the board of Wilson & Muir Bankcorp and has served as past Chairman and member of the Executive Committee of the Kentucky Distillers Association.  He was inducted into the Kentuckiana Junior Achievement Business Hall of Fame in 2013 and resides in Louisville with his wife Ellen.

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Eimear May Joins Heaven Hill Distilleries, Inc. as North Texas Area Sales Manager

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Eimear May Joins Heaven Hill Distilleries, Inc. as North Texas Area Sales Manager

Louisville, KY – Eimear May has joined the Heaven Hill Distilleries Sales Team as the North Texas Area Sales Manager and will work closely with local distributor sales teams to execute Heaven Hill’s strategic initiatives in both on- and off-premise accounts. She will report directly to Beau Barrows, Texas Regional Manager.

May has more than 10 years of experience in the industry, including sales and sales management experience with Centennial Fine Wine & Spirits and Glazer’s Wholesale Company. Most recently, she worked for Beam Suntory as a field marketing specialist responsible for the presentation and execution of category brands, brand plans, national sampling programs and new product introductions.

“Eimear brings a wealth of knowledge and experience that will certainly enhance our Texas sales team. We’re very excited to have her aboard,” said Steve Feller, Vice President of Sales.

May attended Southern Methodist University in Dallas, Texas, where she had a major in corporate communications and a minor in sociology. She resides in Frisco, Tx., with her husband, Todd.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Folder: New Hires

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Heaven Hill Distilleries, Inc. adds Tyler Dingus as Colorado Area Manager

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Heaven Hill Distilleries, Inc. adds Tyler Dingus as Colorado Area Manager

Louisville, KY – Heaven Hill Distilleries, Inc. has hired Tyler Dingus as Colorado Area Manager. Dingus will manage Heaven Hills’ spirits portfolio in Colorado reporting directly to Tyler Tramuta, Southwest Regional Manager.

Prior to joining Heaven Hill, Dingus developed extensive experience in the industry, working more than seven years for Southern Wine & Spirits in Colorado, most recently as a team/district manager.

“Tyler comes to us as a highly qualified, highly competent professional in our industry. His experience, knowledge and passion will help us to further develop our portfolio in the Colorado market,” said Steve Feller, Vice President of Sales.

Dingus earned his bachelor of business administration in marketing from the University of Kentucky and resides in Denver.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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New Heaven Hill Bar Opening Fall 2014 in KFC YUM! Center

FOR RELEASE: Sept. 8, 2014

LOUISVILLE, KY. – Capitalizing on the success of its two current properties in the KFC Yum! Center — Burnett’s V Lounge and the Evan Williams Bourbon Bar — Heaven Hill Distilleries is planning to open a third bar on the main concourse this fall. 

The bar, simply named Heaven Hill, will serve a wide array of brands from Heaven Hill, giving KFC YUM! Center attendees a true taste of the company’s exciting and diverse portfolio of spirits, including such flagship brands as Evan Williams Bourbon; Larceny and Elijah Craig bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  
It’s the first new construction in the KFC Yum! Center since it opened in 2010 and demonstrates the success of the partnership between Heaven Hill and the arena in addition to Heaven Hill’s commitment — as a proud locally-owned and independent company — to being active, visible and invested in the community.

“We could not be more pleased with Heaven Hill Distilleries’ decision to extend their partnership with the KFC Yum! Center. The addition of their new bar to our main concourse speaks highly of the group’s level of commitment to our patrons and the amount of success they have garnered from the other properties located in the arena,” said Dennis Petrullo, General Manager of the KFC Yum! Center. “The innovative design and convenient location that Heaven Hill offers will provide our attendees with a fun and unique new experience.”        

The 1,100 square-foot bar, located on the Second Street side of the main concourse, will have a sleek, modern look in keeping with the overall KFC Yum! Center aesthetic. It was designed by Populous, the same firm that designed the KFC Yum! Center, and it will have both bar-seating and a lounge area that will hold as many as 70 people. Also, there will be a walk-up bar patrons may access from the hallway. Large, illuminated panels displaying Heaven Hill products will adorn the walls along the concourse. 

The new Heaven Hill bar also will offer a small appetizer menu with dishes prepared by Centerplate Restaurant Group, giving patrons a full lounge experience in a premium, upscale atmosphere. 

“It will be a destination for people, a place where they’ll want to meet up, grab a drink and socialize before a show or during half-time,” said Allan Latts, Chief Operating Officer for Heaven Hill Distilleries, Inc. “It will be an experience they will enjoy and remember from their outing at the KFC Yum! Center.”
Heaven Hill signed a multi-year commitment in 2010 with Learfield Sports to create and sponsor the Evan Williams Bourbon Bar and Burnett’s V Lounge, two upscale clubs that are located at the east and west event levels of the arena and accessible only to lower level club seat holders. The Evan Williams Bar is named for Evan Williams Kentucky Straight Bourbon Whiskey, the second best-selling and fastest-growing bourbon in America, and Burnett’s V Lounge is named for Burnett’s Vodka, one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”-30-

CONTACT:  Joshua Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
P – 502.413.0219
F – 502.413.0719
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Adds Niki King as Communications Coordinator

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Heaven Hill Distilleries, Inc. adds Niki King as Communications Coordinator

Louisville, KY – Heaven Hill Distilleries, Inc. has hired Niki King as the Communications Coordinator in its marketing department. In this position, King will support internal and external communications and media relations for an extensive portfolio of spirits brands.

Prior to joining Heaven Hill, King worked in nonprofit communications, including the Jewish Community of Louisville. She also has numerous years of experience in news media, having worked at newspapers across the country, most recently The (Louisville) Courier-Journal.  

“Niki will be a great addition to our team,” said Josh Hafer, Communications Manager for Heaven Hill Distilleries, Inc. “Her strong writing background and experience with media will serve us well.”

King earned her undergraduate degree in journalism from the University of Memphis and her graduate degree in community and leadership development from the University of Kentucky. She resides in Louisville with her husband and daughter.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT: Niki King

Communications Coordinator

(502) 413-0217

nking@heavenhill.com

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Jack Choate Joins Heaven Hill Distilleries, Inc. as Northern California On-Premise Area Manager

FOR IMMEDIATE RELEASE

Louisville, KY – Jack Choate joined the Heaven Hill Distilleries Sales Team as the Northern California On-Premise Area Manager, reporting directly to Mark Hurwin, California Regional Manager.  He will work closely with Young’s Market Company, and responsible for executing on-premise strategic initiatives in the market.

Choate has years of industry experience. Most recently, he was employed by Young’s Market Company as the On-Premise Sales Specialist in Santa Monica, Ca. He was responsible for identifying sales opportunities, driving sales volumes and partnering with brand ambassadors and mixologists to increase sales and distribution.

“Choate is an excellent addition, bringing a level of experience and knowledge that will benefit our Western Regional Sales Team immensely,” said Andy Shapira, Western Division Manager. 

Choate is a graduate of James Madison University in Harrisonburg, Va. where he received a Bachelor of Science Degree in Sports Management. He lives in San Francisco.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT: Josh Hafer

Communications Manager Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heavenhill.com

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Hpnotiq Sparkle Shines Bright for 2014 Holidays

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Hpnotiq Sparkle Shines Bright for 2014 Holidays

BARDSTOWN, Ky. – Hpnotiq Liqueur introduces a brilliant new holiday seasonal liqueur for 2014 – Hpnotiq Sparkle. The toast of this year’s holiday season is a sparkling liqueur that captures the bright color and delicious taste of original Hpnotiq infused with Champagne-like bubbles for a festive cocktail that is as special, fun and unique as the time of year.

The effervescent holiday liqueur is supported by a multi-faceted marketing campaign targeting multi-cultural females with celebrity Sparkle Queen Khloe Kardashian leading the way. Core to the program is the Kardashian-hosted “I Need Sparkle” sweepstakes available through national print, digital and social media advertising.  The program will be the center-piece of Hpnotiq Sparkle promotional efforts during the holidays.

“Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “Both seasonal specialties and sparkling wines have been on the cutting edge of industry growth over the past three years. Sparkle combines the two to make holiday celebrations fabulous and more festive.”

Available at retail during the holiday season, Hpnotiq Sparkle is a dazzling blend of natural exotic fruit juices, white wine, vodka, and a touch of Cognac. Sparkle is available in 750ml size and bottled at 12.5% alc./vol.  Hpnotiq Liqueur is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Sparkle have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Christian Brothers Introduces CB Peach

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Christian Brothers Introduces CB Peach

New flavor launched on the heels of successful CB Honey growth, popularity of Peach flavors

BARDSTOWN, Ky. – Christian Brothers has launched CB Peach – an addition to the extremely successful CB Honey introduction in 2011. The new flavor builds on the growth of Peach flavors in the distilled spirits industry.

CB Peach is Christian Brothers VS Brandy infused with peach flavors. The combination carries a natural history in cocktail culture and builds on popularity of flavors across all spirits types. Most notably, peach is the #1 flavor style introduced since 2013, according to Beverage information Group, with over 70% of new products featuring the flavor.

“Christian Brothers is a true innovator with flavor introductions,” said Brittany Capito, Senior Brand Manager for the Christian Brothers franchise. “We are excited to add the second flavor to an emerging and exciting category which holds tremendous growth potential.”

Flavors are taking hold across all spirits categories. According to Beverage information Group, Flavored Vodkas account for over 30% of Vodka category market share. Likewise, flavored whiskeys sales have doubled since June 2013, according to Nielsen. Since 2013, Christian Brothers Honey has grown more than 26% as consumers seek easy-to-drink products.

Available in 50ml, 375ml and 750ml, Christian Brothers Peach ($10.99) marketing materials will utilize the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of peach.” The product features an array of in-store and on-premise POS. Christian Brothers Flavors are bottled at 35% alc./vol. For more information, go to www.christianbrothers.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Heaven Hill
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Folder: Christian Brothers Peach

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Heaven Hill Distilleries to Continue Periodic Releases of Elijah Craig Barrel Proof Bourbon

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HEAVEN HILL DISTILLERIES TO CONTINUE PERIODIC RELEASES OF ELIJAH CRAIG BARREL PROOF BOURBON

Combination of high quality, true barrel proof and scarcity have made the bottling a much sought-after rarity

LOUISVILLE, KY—Heaven Hill Distilleries, producers of Elijah Craig 12-Year-Old Barrel Proof Bourbon, are planning a third release of the rare and highly acclaimed bottling during 2014, and are planning three more releases during 2015, the company announced today. Elijah Craig Barrel Proof, originally released last year as a limited-edition companion to the mainline Elijah Craig Small Batch 12-Year-Old, will become a recurring but still highly allocated item in Heaven Hill’s American Whiskey Collection portfolio, all drawn from Heaven Hill’s vast inventory of aging barrels, the second largest in the world.

Unlike several other competitive products who bottle at a “standardized” barrel proof of, for example, 125°, Elijah Craig Barrel Proof is a true barrel proof, with each batch reflecting the actual proof of the small batch of 100 or fewer barrels that make up each “dump.” There were three releases in 2013—at 134.2, 137 and 133.2 proof—one March 2014 release at 132.4 proof, and one May 2014 release at 134.8 proof. Heaven Hill plans on beginning shipments of the third and final dump of 2014 in September, and will release the first edition of 2015 in January.

In just its first year, the brand has captured numerous prestigious awards—including “Double Gold” at the San Francisco World Spirits Competition, “Extraordinary/Ultimate Recommendation” from the Ultimate Spirits Challenge, and “Best Bourbon, Best Brown Spirit in Show” at this year’s WSWA Convention Spirits Tasting Competition. It has also become something of a cult whiskey among Bourbon aficionados, with the combination of extraordinary quality, scarcity and value making it the object of many Bourbon want-lists. It is also a hot topic on Bourbon and American Whiskey forums and blogs.

“We knew beforehand—given the remarkable quality of the small batch dumps, the very allocated nature of the distribution, and the approachable price point for a cask strength 12 year old Bourbon—that Elijah Craig Barrel Proof was going to be real draw for the whiskey aficionado crowd, but the fervor and passion that customers show always amazes us,” said Susan Wahl, Senior Brand manager, Whiskeys, at Heaven Hill. “We are pleased, given this popularity and the overall unprecedented demand for Bourbon, that we are able to continue with releases of Elijah Craig Barrel Proof for the foreseeable future.”

Elijah Craig Barrel Proof will continue to be bottled in the 750ml size and will be available at a suggested national retail price of $44.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Folder: Elijah Craig Barrel Proof