Category: Announcements

Second largest selling Kentucky Bourbon in the nation and the world strengthens tie in with professional bass fishing

BARDSTOWN, KY. – Evan Williams Bourbon, the second largest selling Kentucky Straight Bourbon Whiskey both in the US and globally, and one of the top non-endemic sponsors of the Bassmaster Elite Series, announces that top anglers John Crews and Hank Cherry have joined Team Evan Williams for the 2013-2014 season.

Evan Williams, which has consistently seen the greatest year-on-year growth of any mid-tier high volume Bourbon brand, began its involvement with professional bass fishing in 2003 through a sponsorship agreement with BASS, and the next year began sponsoring its first Bassmaster Elite Series pro.  Evan Williams has steadily increased their stake in Bassmaster, which includes the  Elite Series, Opens and BASS Nation, and is now the title sponsor of two Elite Series events: The Evan Williams Bourbon Showdown on the St. Lawrence River in upstate New York and the Evan Williams Bourbon All-Star Championship in Muskegon, Michigan.

Joining Team Evan Williams will be John Crews, who throughout 13 years as a professional has fished several tournament trails, most notably the Bassmaster Elite Series. Currently ranked among the top 20 anglers in the world, John is a seven- time Bassmaster Classic qualifier and and has placed 3rd in two Elite Series events so far this year.  He has 17 top ten Elite Series finishes, and hails from Salem, VA.

Also coming on board Team Evan Williams for the upcoming season will be North Carolina native Hank Cherry, who is new to the Bassmaster Elite Series, but is having a breakout rookie season in 2013. After winning the Southern Open on Lewis Smith Lake, AL in 2012, Hank qualified for the coveted Bassmaster Classic on Grand Lake O’ the Cherokees in Tulsa, OK where he placed 3rd. He is also currently ranked among the top 25 anglers in the world and  has three top ten Elite Series finishes.

The brand will also have a presence at all the other events on the Bassmaster Elite Series and at the consumer exposition shows that accompany all of the fishing tournaments, including next year’s Bassmaster Classic in Birmingham, AL in February. 

 “Evan Williams has for a number of years made a significant investment in Bassmaster,” stated Susan Wahl, Senior Brand Manager at Heaven Hill.  “The consumer demographics are very positive towards Bourbon and it engenders real brand loyalty, especially for a non-endemic sponsor such as us.  We are pleased to be adding John Crews and Hank Cherry as members of Team Evan Williams and anticipate them appearing often on the weigh-in stage in their Evan Williams logoed uniforms.”   

About Evan Williams Kentucky Straight Bourbon Whiskey

Named after Kentucky’s First Commercial Distiller of 1783, Evan Williams Bourbon—at an average national retail price of $13.99 for the 750ml size—is a two time “Best Buy Whiskey of the Year” from Whisky Advocate Magazine and a Gold Medalist at the San Francisco World Spirits Competition.  It is produced according to a traditional 200 year old recipe by Heaven Hill’s father and son Master Distillers Parker and Craig Beam.  Bottled at 86 proof (43% alcohol by volume), Evan Williams is available in 1.75 liter, 1.0 liter, 750ml, 375ml, 200ml, 100ml and 50ml bottle sizes.

To further the brand’s consumer awareness and take advantage of the huge increase in Bourbon tourism and interest in the Kentucky Bourbon Trail®, Heaven Hill is opening the Evan Williams Bourbon Experience this Fall. Featuring an immersive visitor experience that takes guests back to Evan Williams’ distillery on the banks of the Ohio, which was established over 200 years ago just across Louisville’s Main Street from where the facility will be located, the Evan Williams Bourbon Experience will include an artisanal distillery and guided tours and tastings.

About Heaven Hill Distilleries, Inc.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Bolder and more contemporary look given to both standard and Single Barrel varieties

BARDSTOWN, KY. – Heaven Hill Distilleries, Inc., the nation’s largest independently owned and operated distilled spirits producer and the world’s second largest holder of aging Bourbon, announced the launch of new packaging for both Henry McKenna Bourbon and Henry McKenna Bottled-In-Bond Single Barrel Bourbon.  The graphically bolder and more modern looking label updates are occurring as Heaven Hill expands distribution of both bottlings.

Henry McKenna, which has been a top selling Bourbon in the middle Atlantic states for many years, is named for the pioneer who brought his family’s whiskey recipe with him from Ireland in 1837 and founded his U.S. distillery in Fairfield, Kentucky in 1855.  The brand was sold to the Seagram Company in 1941, and then subsequently to Heaven Hill Distilleries.  Heaven Hill launched the Henry McKenna Single Barrel line extension in 1994, and to this day it remains the only extra aged (10 years) Bottled-In-Bond Single Barrel Bourbon available.

The standard 80 proof bottling, which has a national average retail price of $15.99 for the 750ml size, has a new neck, face and back label, as well as a new brown cap, and is offered in the new packaging in 1.75 liter, 1.0 liter, 750ml and 375ml sizes.  The new labels are a deep brown color with a subtle leather-like pattern behind them, with cream and tan accents and type.  The brand logotype has been updated with a more contemporary typeface and graphic treatment.  The face label features a cartouche with “Est. 1855” prominently displayed, along with a replica of Henry McKenna’s signature and “Sour Mash” reversed out of the brown field.  The neck wrap features the same logotype treatment and signature reproduction, while the new back label tells the story of young Henry McKenna’s emigration to the US and rise as a prominent Bourbon maker.

In addition, retail point of sale items reflecting the new look of Henry McKenna 80 proof have been created and are available to help retailers draw attention to the brand on the shelf or on the floor.

The new packaging for the Single Barrel 10 Year Old Bottled-In-Bond utilizes the same “Henry McKenna” logotype as the 80 proof bottling, but renders it in subtle cream against a deep green field with gold foil accents.  Commensurate with its status as a super-premium single barrel product, it features an antiqued strip stamp and a booklet neck hanger that tells the story of Henry McKenna, and explains the terms “single barrel” and “bottled-in-bond”.  The face label also graphically emphasizes the “Aged 10 Years” and “Since 1855” statements, and has an area where the specific barrel number and “barreled on” date for each bottle is hand-written.  The Henry McKenna Single Barrel Bottled-In-Bond carries a national average retail price of $29.99 for the 750ml, the only available size.

Henry McKenna Single Barrel has benefited from being part of Heaven Hill’s full barrel program, whereby retailers or on-premise accounts can taste, select and purchase a full barrel of Bourbon and receive bottles personalized with their name and/or logo.  Participation in the full barrel program has resulted in dramatic increases in awareness and distribution of Henry McKenna Single Barrel.          

About Heaven Hill Distilleries, Inc.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Second largest selling Kentucky Bourbon in the nation and the world to continue mercurial growth using all elements of marketing mix

BARDSTOWN, KY. – Evan Williams Bourbon, the second largest selling Kentucky Straight Bourbon Whiskey both in the US and globally, is announcing aggressive new advertising and promotional campaigns for 2013-2014.  Evan Williams is the flagship Bourbon brand of Heaven Hill Distilleries, Inc., the nation’s largest independently owned and operated distilled spirits producer and the world’s second largest holder of aging Bourbon.

Evan Williams, which has consistently seen the greatest year-on-year growth of any mid-tier high volume Bourbon brand, will be increasing its presence in key marketing channels: print, broadcast and digital advertising; sponsorships; social media; and on and off-premise point of sale and display materials.  All of these marketing initiatives will utilize a new positioning for Evan Williams—“Seriously Good Bourbon”—which underscores not only the product quality but also the high esteem with which Evan Williams consumers view their brand of choice, according to extensive consumer research.

Advertising has been an important part of the marketing mix for Evan Williams for over a decade, featuring an aggressive campaign that has utilized national consumer magazines with increasing use of cable television and digital media.  For 2013-2014, a targeted campaign in print media such as Maxim, Playboy, Rolling Stone, Sports Illustrated and ESPN The Magazine will be augmented by national cable television ads on ESPN, ESPN 2, ESPN Classic, The Outdoor Channel and Fox Sports Networks. The cable buy will feature both traditional 15 and 30 second advertisements with in-show and studio mentions and logo placements.  Evan Williams will also be roughly doubling its budget for social media marketing, focusing mainly on the brand’s popular Facebook presence.

Evan Williams will continue its long time premier sponsorship of Bassmaster, which includes the  Elite Series, Opens and B.A.S.S. Nation including sponsorship of two top anglers, John Crews and Hank Cherry, as well as title sponsorship of The Evan Williams Bourbon Showdown on the St. Lawrence River in upstate New York and the Evan Williams Bourbon All-Star Championship in Muskegon, Michigan.  The brand will also have a presence at all the other events on the Bassmaster Elite Series and at the consumer exposition shows that accompany all of the fishing tournaments, including next year’s Bassmaster Classic in Birmingham, AL in February. 

Evan Williams and Championship Bull Riding (CBR) have been working together for several years.  Evan Williams is prominently featured as the sponsor of the bullfighters, the costumed personnel who protect the bull riders, outfitting them in Evan Williams logoed uniforms.  Since the bullfighters are in the ring for every ride, they give the Evan Williams brand a constant and highly visible presence for both the event attendees and the millions who watch on FSN Network.  The CBR sponsorship also includes full page advertising in The Short Round, which is CBR’s quarterly print magazine, as well as CBR social media inclusions and branding throughout the host arenas.

Heaven Hill has created new advertising and point of sale materials for Evan Williams, all centered around the tag line “Seriously Good Bourbon”.  To help retailers build attention getting floor displays, Heaven Hill is offering case cards, signs, branded floor racks and mass displays, as well as shelf pieces and window clings.  For on-premise accounts, a full arsenal of logoed bar top materials, wait staff items and table tents are available.

“As the Evan Williams brand continues to grow in both volume and critical and consumer acclaim, we have likewise stepped up with a fully integrated and broad advertising and promotional campaign that is commensurate with the brand’s stature as the number two selling Bourbon in the US and the world,” stated Susan Wahl, Senior Brand Manager at Heaven Hill.  “We feel that our new ‘Seriously Good Bourbon’ campaign hits both rational and emotional chords for our current customers and for new and competitive users, and is effectively executed across a number of relevant channels”   

Named after Kentucky’s First Commercial Distiller of 1783, Evan Williams Bourbon—at an average national retail price of $13.99 for the 750ml size—is a two time “Best Buy Whiskey of the Year” from Whisky Advocate Magazine and a Gold Medalist at the San Francisco World Spirits Competition.  It is produced according to a traditional 200 year old recipe by Heaven Hill’s father and son Master Distillers Parker and Craig Beam.  Bottled at 86 proof (43% alcohol by volume), Evan Williams is available in 1.75 liter, 1.0 liter, 750ml, 375ml, 200ml, 100ml and 50ml bottle sizes.

To further the brand’s consumer awareness and take advantage of the huge increase in Bourbon tourism and interest in the Kentucky Bourbon Trail®, Heaven Hill is opening the Evan Williams Bourbon Experience this Fall. Featuring an immersive visitor experience that takes guests back to Evan Williams’ distillery on the banks of the Ohio, which was established over 200 years ago just across Louisville’s Main Street from where the facility will be located, the Evan Williams Bourbon Experience will include an artisanal distillery and guided tours and tastings.

About Heaven Hill Distilleries, Inc.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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“Master Distillers’ Unity” one time charity bottling will include Bourbon from every major distillery to raise funds for the ALS Association’s “Parker Beam Promise of Hope Fund’.

BARDSTOWN, KY. – Heaven Hill Distilleries, Inc., the nation’s largest independently owned and operated distilled spirits producer and the world’s second largest holders of aging Bourbon, announced a new and unprecedented project to raise funds for The ALS Association in honor of legendary Heaven Hill Master Distiller Parker Beam, who was recently diagnosed with Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig’s Disease.  Called “Master Distillers’ Unity” the project will create a never before seen blending of Bourbon from all the major Kentucky heritage distilleries in a special crystal two bottle set, which will be offered at the Bonham’s Whisky, Cognac and Rare Spirits auction in New York City on October 13^th.  All proceeds from the auction of this one-time bottling will go toward the Parker Beam Promise of Hope Fund (alsa.org/parkerbeampromiseofhope), established to raise money for research and patient care by The ALS Association in honor of the 6^th Generation Master Distiller of such renowned  Bourbon brands as Evan Williams, Elijah Craig and Larceny.

Never before have all the major Kentucky Bourbon Distilleries—Heaven Hill, Buffalo Trace, Four Roses, Jim Beam, Maker’s Mark, Wild Turkey and Woodford Reserve—united to marry their products together.  Since announcing that Lifetime Achievement Award Winner and Bourbon Hall of Fame charter member Parker Beam was afflicted with ALS back in February, Heaven Hill has begun a series of initiatives to raise money for the Parker Beam Promise of Hope Fund, and the Master Distillers’ Unity charity bottling is only one example of that effort. 

Master Distillers’ Unity is comprised of barrel-proof, extra aged Bourbons hand selected by Master Distillers Harlen Wheatley (Buffalo Trace), Jim Rutledge (Four Roses), Fred Noe (Jim Beam), Greg Davis (Maker’s Mark), Jimmy Russell (Wild Turkey) and Chris Morris (Woodford Reserve), carefully married together with select Heaven Hill Bourbon.  The blend was developed and approved by Parker Beam himself.  The end result will be put into two 750ml crystal decanters with silver closures, concealed inside a specially made silk lined wooden box hand signed by all the participating Master Distillers, and bottled unprocessed and unfiltered at 100 proof.  A two bottle set will be offered—one to drink, should the winning bidder so choose, and one to keep. 

Conceived as a way to demonstrate the industry’s united support against ALS and for 54 year veteran Parker Beam, Master Distillers’ Unity represents a coming together not only of the major Bourbon distilleries, but also partners like Saxco Industries, Walsen International and Promotional Wood Products, who have donated the high-end packaging materials; and Bonham’s 1793 Auction House, who has agreed to waive all commissions on the Master Distillers’ Unity offering.

Aside from the charity auction winner, the only consumers lucky enough to taste this one-of-a-kind Bourbon will be attendees at a special tribute to Parker Beam during Whisky Advocate magazine’s WhiskyFest New York on Saturday, October 12^th—the day before the Bonham’s auction event.  At the WhiskyFest tribute, an additional ten 750ml bottles of the Master Distillers’ Unity will be poured out for ticket holders, other Master Distillers and industry figures in a toast to Parker Beam and his half century of accomplishments at Heaven Hill. 

One final component of Heaven Hill’s fundraising initiatives for The ALS Association and the Parker Beam Promise of Hope Fund, and perhaps the most financially impactful, will be this Fall’s edition of Parker’s Heritage Collection, Heaven Hill’s seventh release of this annual ultra-premium limited edition series.  Thought the specific details of the Fall 2013 Parker’s Heritage Collection will be released separately, Heaven Hill has already announced that for every bottle of the upcoming seventh edition, the company will donate $20 to the ALS Association Parker Beam Promise of Hope Fund, a move which will raise at least $250,000. 

“Parker Beam’s impact on Heaven Hill Distilleries, as well as the Bourbon industry in general, is beyond estimation,” noted Heaven Hill President Max L. Shapira.  “We have already begun a number of different projects within the company to raise money for ALS research and care, including the upcoming Fall edition of Parker’s Heritage Collection, but the Master Distillers’ Unity initiative is perhaps the best single example of how our competing distilleries can come together for one of our own and join forces for a greater good.  We are proud to have spearheaded this effort and proud of how our industry can collaborate for a great cause”   

About Heaven Hill Distilleries, Inc.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Apple Pie Cream Liqueur follows success of original Fulton’s Harvest Pumpkin Pie Liqueur

BARDSTOWN, Ky. – New this fall, Fulton’s Harvest Apple Pie Cream Liqueur will debut as the warmth of summer transitions to the brisk chill of fall. The new product is the second release in the wildly successful Fulton’s Harvest seasonal family that includes the industry’s first and, now, leading pumpkin pie cream liqueur – Fulton’s Harvest Pumpkin Pie.

Fulton’s Harvest Apple Pie Cream Liqueur is a lush and creamy all natural Liqueur with a warm and inviting apple pie flavor with notes of cinnamon and caramel. Like the original Fulton’s Harvest Pumpkin Pie Cream Liqueur, the product embodies the traditional, warm memories of the early fall season.

This first and only Apple Pie Cream Liqueur will be available at retail for a limited time only with the emergence of fall from September through the end of November. Whether enjoyed chilled or on the rocks, Fulton’s Harvest Apple Pie is great for entertaining or enjoying during the fall season. Fulton Harvest Apple Pie Cream Liqueur features a rustic label design with fresh pie-making ingredients.

Fulton’s Harvest was launched in 2010 as a Pumpkin Pie Cream Liqueur. In just two short years, the product has become a seasonal phenomenon. With unprecedented success at retail, Fulton’s Harvest is an innovative approach to seasonal sales.

“Unlike most cream liqueurs, the Fulton’s Harvest Cream Liqueurs are available when the season is ripe for these unique flavors,” said Hannah Venhoff, Fulton’s Harvest Brand Manager. “The short term availability is a unique selling point. Seasonal flavors like pumpkin are among the most popular flavor trends throughout the beverage industry. Apple Pie was a natural extension to this unique product line especially as we see the flavor becoming popular across a wide variety of consumer packaged goods.”

Point of sale support items for Fulton’s Harvest Apple Pie communicate the product’s spirit and seasonal appeal with “Apple and Spice. What a Delight.” on retail display materials.

Fulton’s Harvest Cream Liqueurs are available from September through November in 750ml at 12.5% alc/vol. The products retail for $10.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries Adds Cindy Mouser, Director of Supply Chain

BARDSTOWN, KY. – Heaven Hill Distilleries, Inc. has hired Cindy Mouser as Director of Supply Chain. In this role, Mouser will manage and streamline supply chain logistics for the nation’s largest family-owned and operated distilled spirits producer and marketer. Heaven Hill’s supply base reaches beyond 50 suppliers securing more than 5,500 different items. She will report directly to Joe Fraser, Vice President of Operations.

Mouser joins Heaven Hill with twenty eight years of experience in operations, global logistics, materials management, production planning, and inventory control. Previously, she was the Materials and Logistics Manager for Tower International in Bardstown, Ky. Prior to that, she was employed by Logan Aluminum where she worked in production planning.

“We are very pleased to have someone with Cindy’s experience and working knowledge of planning, materials management and logistics best in class practices,” said Vice President of Operations, Joe Fraser. “Better planning and managing our very complex in bound and out bound materials and finished goods flow will lead to reduced costs, better customer service and ultimately result in a more nimble and agile supply chain.”

Mouser attended Spalding University with a focus in Business Administration. She currently resides in Bardstown, KY.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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“Parker Beam Promise of Hope Fund” nightly Bourbon tastings at famed NOLA restaurant honors stricken Heaven Hill Master Distiller

NEW ORLEANS, LA. – Heaven Hill Distilleries, Inc., is teaming up with Tales of the Cocktail® and Dickie Brennan’s Bourbon House in New Orleans to support the ALS Association’s “Parker Beam Promise of Hope” fund, honoring Heaven Hill’s Master Distiller Emeritus Parker Beam, who was recently diagnosed with ALS or Lou Gehrig’s disease.  Nightly Bourbon tastings at Bourbon House will run throughout Tales of the Cocktail®, on Wednesday, July 17^th through Saturday, July 20^th from 5:00 to 7:00 p.m.

The four nightly tastings, which are an official part of the Tales of the Cocktail® event and will be promoted in the Tales of the Cocktail® materials and social media, will feature several of Heaven Hill’s most critically acclaimed Bourbons, with all proceeds going to the ALS Association’s Parker Beam Promise of Hope fund.  Heaven Hill’s Master Distiller Craig Beam–Parker’s son–and Heaven Hill American Whiskey Brand Ambassador Bernie “The Whiskey Professor” Lubbers will be on hand to pour and discuss Evan Williams Single Barrel Vintage Bourbon, Elijah Craig 12 Year Old Small Batch Bourbon, and Henry McKenna Bottled-In-Bond Single Barrel Bourbon.  In addition, all participants will receive a special Parker Beam t-shirt with their first purchase.  Bourbon House will be open for normal business during this promotion and it will not be limited or require pre-registration—walk-in traffic is encouraged to participate as well. 

“The convergence of a great Bourbon event and a very worthy cause is something that we at Tales of the Cocktail® are excited about supporting.  This represents another way we can use Tales as not only an exclusive entrée into the personalities behind the products, but also a way to be agents of positive change,” noted Ann Tuennerman, creator of Tales of the Cocktail®.

The special tastings are another aspect of Heaven Hill’s support of the ALS Association and the Parker Beam Promise of Hope Fund (alsa.org/parkerbeampromiseofhope), with the full partnership of Tales of the Cocktail®.  Heaven Hill, the nation’s largest family-owned and operated independent spirits producer and the second largest Bourbon producer, is supporting the fight against ALS through not only this promotion with Tales of the Cocktail® and Bourbon House, but also through this Fall’s upcoming release of the annual Parker’s Heritage Collection.  For the Fall 2013 release, the seventh in the critically-acclaimed series, Heaven Hill has pledged to donate $20 for each bottle sold to the Parker Beam Promise of Hope Fund, which is expected to generate a minimum of $250,000.

“We are so pleased and appreciative to Bourbon House and to Tales of the Cocktail® for helping us extend the Parker’s Promise of Hope fundraising to this signature event,” stated Susan Wahl, Senior Brand Manager at Heaven Hill.  “We hope we will make a powerful impression on those who love and appreciate Parker Beam’s 50+ years of distilling.”

“Bourbon House is happy to be hosting this worthy event,” according to Dickie Brennan, owner of Bourbon House.  “Having had Parker Beam lead events at Bourbon House in the past through our New Orleans Bourbon Society, we’ve had the opportunity to develop a relationship with him. We deeply respect him as a person and as a distiller and are honored to be able to help support Parker Beam’s Promise of Hope Fund and his fight against ALS.” 

About Heaven Hill Distilleries, Inc.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

About Tales of the Cocktail®

This summer the industry’s most influential bartenders and spirit lovers from around the globe will drink in every ounce of cocktail knowledge and culture at Tales of the Cocktail® 2013. The world’s premier cocktail festival returns to New Orleans with another non-stop schedule of educational seminars, tasting rooms, Spirited Dinners®, Spirited Awards®, competitions and more. We guarantee you won’t leave thirsty at the 11th Annual Tales of the Cocktail®, July 17-21, 2013. For more information about drinking it in with us this summer, visit TalesoftheCocktail.com. 

About Bourbon House

BOURBON HOUSE, under the direction of acclaimed Chef Darin Nesbit showcases seasonal NEW ORLEANS SEAFOOD and classic Creole fare. THE OYSTER BAR offers fresh shucked Louisiana Oysters on the Half Shell with or without caviar, in one of the French Quarter’s most lively settings. Home to the City’s best American Whiskey collection, Bourbon House nurtures the love of the American spirit, through the New Orleans Bourbon Society (membership is complimentary and open to the public). Dickie Brennan shares ownership of the restaurant with his business partner Steve Pettus, and his sister, Lauren Brennan Brower.

CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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BARDSTOWN, Ky. – PAMA Pomegranate Liqueur has named Lynn House National Brand Ambassador. In her position, Lynn will be responsible for leading the national on-premise education program for the nation’s original premium pomegranate liqueur. The program is designed to expose and educate bartenders on PAMA Liqueur’s versatility as an indispensable modifier in beverage programs.

Formerly Chief Mixologist and Beverage Director at Blackbird Restaurant in Chicago, Lynn is a talented bartender whose experience and credibility with cocktail development and staff education will be the foundation of the PAMA on-premise program. At Blackbird, she organically developed the first mixology program for the James Beard Award culinary nominee. Previous experience in her 25 years in hospitality includes Chief Mixologist/Beverage Director at Michelin two star restaurant Graham Elliot. She is, also, the original Master Bartender at The Drawing Room and was named one of the2011’s Top 20 Most Fabulous Bartenders in the World by Gary Regan.

“Lynn House has an impeccable bartending resume,” said Brittany Capito, PAMA Liqueur Brand Manager. “We are excited to have someone leading the PAMA on-premise program whose experience and credibility will help expose bartenders to the go-to liqueur for bringing the essence of pomegranates to cocktails.”

PAMA’s on-premise training program is an innovative outreach program designed to expose and educate bartenders on PAMA Liqueur’s versatility as an indispensable modifier in beverage programs. The liqueur has grown to be a valuable addition to cocktail programs nationally as beverage programs look to organically develop menus. As a modifier, PAMA delivers the essence of pomegranates to a wide range of cocktails, and a vibrant color, mouthfeel and balance without overpowering them.

About PAMA Liqueur
The original, all-natural pomegranate liqueur, PAMA is the indispensable modifier that brightens cocktails and elevates them from the everyday to modern classics.  By providing a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color, PAMA mixes exceptionally well with all spirits, both clear and aged, in cocktails ranging from aperitifs to nightcaps.  PAMA’s unmatched versatility helps transform aspiring home bartenders and seasoned mixologists alike into bar stars.  For more information, please visit www.pamaliqueur.com, “like” us on Facebook at www.facebook.com/pamaliqueur  and follow us on Twitter at www.twitter.com/PamaPros.

About Heaven Hill Distilleries, Inc.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:  
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Second Largest Selling Bourbon in the US and the World Modernizes its Look

LOUISVILLE, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family-owned and operated independent spirits producer, announces a packing update to its Evan Williams family of Bourbons and Bourbon Specialty brands. Evan Williams, which is the United States’ and the world’s second-largest selling Kentucky Straight Bourbon Whiskey, is introducing the updated look across the flagship Black Label brand, the Evan Williams Reserve line of flavored Bourbons, the Evan Williams Green Label and White Label “Bottled-In-Bond” marques, as well as the seasonal Evan Williams Holiday Nog and Evan Williams Apple Orchard bottlings.

The change will affect the 1.75 liter, 1.0 liter and 750ml sizes for Evan Williams Black Label, Evan Williams White Label “Bottled-In-Bond”, and the flavored Evan Williams Reserves. It will also replace the 750ml sizes of Evan Williams Holiday Nog, Evan Williams Peppermint Chocolate Holiday Nog, Evan Williams Apple Orchard Fall Seasonal Liqueur, and Evan Williams Green Label. Both the Evan Williams Single Barrel Vintage and Evan Williams 1783 Small Batch Bourbon packages will be unaffected by this change.

The centerpiece of the packaging upgrade is the new proprietary bottle, which now features a reproduction of Evan Williams’ actual signature from an 1800 distilling license blown into the glass on all four sides of the squared off bottle shoulder. The shoulder label, which used to sit where the signature now is, has been removed and the “Extra Aged/Sour Mash” copy that appeared on the old shoulder label has been added to the neck wrap.

The Evan Williams Bourbon family is named after Kentucky’s first commercial distiller, who set his still up in 1783 at what is now 6th and Main Streets in Louisville. Evan Williams has grown to become the number two selling Bourbon brand nationally and globally, and has also received tremendous critical acclaim, including a Gold Medal at the San Francisco World Spirits Competition and “Best Buy Whiskey of the Year” from Whisky Advocate magazine. The brand benefits from a national media campaign, including print advertising, cable TV spots and sponsorships of both Bassmaster and Championship Bull Riding. In addition, Heaven Hill is currently completing construction on the Evan Williams Bourbon Experience™ in downtown Louisville, an immersive tourism experience and artisanal distillery scheduled to open in the Fall that will further enhance the brand marketing platform.

“The new bottles for the 750ml, 1.0 liter and 1.75 liter sizes give a cleaner, yet more branded, look to the overall package,” noted Susan Wahl, Senior Brand Manager at Heaven Hill who oversees the Evan Williams brand team. “As we continue to refine the look of Evan Williams, we have seen the brand outpace the category for seven straight years, giving us a very strong platform on which to make these upgrades. And the continuing sales success of the flavored Evan Williams Reserves, seasonal Nogs and Apple Orchard, and now the ‘Bottled-In-Bond’ White Label and Green Label, gives the Evan Williams franchise tremendous real estate on the shelf and greater stopping power.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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BARDSTOWN, Ky. – Summer is the time to live the glamorous life with the Hpnotiq Glam Louder Program. This multi-platform program will feature the Bling It On! Online contest and sweepstakes which will be promoted in national print and digital advertising, social media outlets, in-store merchandising and on-premise events in select cities. The Glam Louder program will kick off on June 1st with contest host Khloe Kardashian Odom in Beverley Hills.

The centerpiece of the program is the brand’s partnership with “Glambassador” Khloe Kardashian Odom. Ms. Kardashian Odom will promote the Glam Louder program in stylish online viral videos and interactive content delivered through Hpnotiq’s digital and social media channels. As spokesperson for the program, Kardashian Odom will encourage Hpnotiq fans to embrace the Glam Louder lifestyle in national print, TV and digital press.

The Bling It On! contest challenges entrants to submit images online of the most glamorous items for the chance to win a trip to LA with three girlfriends. While there, Hpnotiq will treat the winner and her friends to makeovers and shopping with Khloe Kardashian Odom as well as a photo shoot that could be used in a future Hpnotiq advertisement.

“Our core consumer aspires to live the glamorous lifestyle that Hpnotiq and Khloe embody,” said Brand Manager Brittany Capito. “This program delivers an impactful message across a broad spectrum with great partnerships. We are excited to continue building Hpnotiq and Hpnotiq Harmonie through meaningful and dynamic marketing programs.”

The “Glam Louder – Bling It On” contest is supported by print and digital advertising, celebrity public relations and on-/off-premise POS. The program will reach Hpnotiq consumers with a 183 million impression print and digital campaign featured in publications OK!, US Weekly and Cosmopolitan, plus digital outlets including DIYFashion.com and Facebook.com. On- and Off-premise POS will leverage Hpnotiq’s energetic “Glam Louder” campaign with eye-catching contest-specific POS.

To enter, consumers can visit Hpnotiq.com/glamlouder, Facebook.com/hpnotiq or post their entry via Twitter using #Glam Louder beginning June 3rd.

HPNOTIQ and Hpnotiq Harmonie are imported French liqueurs. Hpnotiq is a refreshing blend of natural, exotic fruit juices, premium Vodka and a touch of Cognac. Harmonie is a refreshing blend of premium French Vodka, infused natural fruits, and a touch of Cognac. HPNOTIQ is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ Harmonie is available in 1 liter, 750 ml and 375 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Harmonie have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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