Category: Announcements

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Apple Pie Cream Liqueur follows success of original Fulton’s Harvest Pumpkin Pie Liqueur

BARDSTOWN, Ky. – New this fall, Fulton’s Harvest Apple Pie Cream Liqueur will debut as the warmth of summer transitions to the brisk chill of fall. The new product is the second release in the wildly successful Fulton’s Harvest seasonal family that includes the industry’s first and, now, leading pumpkin pie cream liqueur – Fulton’s Harvest Pumpkin Pie.

Fulton’s Harvest Apple Pie Cream Liqueur is a lush and creamy all natural Liqueur with a warm and inviting apple pie flavor with notes of cinnamon and caramel. Like the original Fulton’s Harvest Pumpkin Pie Cream Liqueur, the product embodies the traditional, warm memories of the early fall season.

This first and only Apple Pie Cream Liqueur will be available at retail for a limited time only with the emergence of fall from September through the end of November. Whether enjoyed chilled or on the rocks, Fulton’s Harvest Apple Pie is great for entertaining or enjoying during the fall season. Fulton Harvest Apple Pie Cream Liqueur features a rustic label design with fresh pie-making ingredients.

Fulton’s Harvest was launched in 2010 as a Pumpkin Pie Cream Liqueur. In just two short years, the product has become a seasonal phenomenon. With unprecedented success at retail, Fulton’s Harvest is an innovative approach to seasonal sales.

“Unlike most cream liqueurs, the Fulton’s Harvest Cream Liqueurs are available when the season is ripe for these unique flavors,” said Hannah Venhoff, Fulton’s Harvest Brand Manager. “The short term availability is a unique selling point. Seasonal flavors like pumpkin are among the most popular flavor trends throughout the beverage industry. Apple Pie was a natural extension to this unique product line especially as we see the flavor becoming popular across a wide variety of consumer packaged goods.”

Point of sale support items for Fulton’s Harvest Apple Pie communicate the product’s spirit and seasonal appeal with “Apple and Spice. What a Delight.” on retail display materials.

Fulton’s Harvest Cream Liqueurs are available from September through November in 750ml at 12.5% alc/vol. The products retail for $10.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries Adds Cindy Mouser, Director of Supply Chain

BARDSTOWN, KY. – Heaven Hill Distilleries, Inc. has hired Cindy Mouser as Director of Supply Chain. In this role, Mouser will manage and streamline supply chain logistics for the nation’s largest family-owned and operated distilled spirits producer and marketer. Heaven Hill’s supply base reaches beyond 50 suppliers securing more than 5,500 different items. She will report directly to Joe Fraser, Vice President of Operations.

Mouser joins Heaven Hill with twenty eight years of experience in operations, global logistics, materials management, production planning, and inventory control. Previously, she was the Materials and Logistics Manager for Tower International in Bardstown, Ky. Prior to that, she was employed by Logan Aluminum where she worked in production planning.

“We are very pleased to have someone with Cindy’s experience and working knowledge of planning, materials management and logistics best in class practices,” said Vice President of Operations, Joe Fraser. “Better planning and managing our very complex in bound and out bound materials and finished goods flow will lead to reduced costs, better customer service and ultimately result in a more nimble and agile supply chain.”

Mouser attended Spalding University with a focus in Business Administration. She currently resides in Bardstown, KY.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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“Parker Beam Promise of Hope Fund” nightly Bourbon tastings at famed NOLA restaurant honors stricken Heaven Hill Master Distiller

NEW ORLEANS, LA. – Heaven Hill Distilleries, Inc., is teaming up with Tales of the Cocktail® and Dickie Brennan’s Bourbon House in New Orleans to support the ALS Association’s “Parker Beam Promise of Hope” fund, honoring Heaven Hill’s Master Distiller Emeritus Parker Beam, who was recently diagnosed with ALS or Lou Gehrig’s disease.  Nightly Bourbon tastings at Bourbon House will run throughout Tales of the Cocktail®, on Wednesday, July 17^th through Saturday, July 20^th from 5:00 to 7:00 p.m.

The four nightly tastings, which are an official part of the Tales of the Cocktail® event and will be promoted in the Tales of the Cocktail® materials and social media, will feature several of Heaven Hill’s most critically acclaimed Bourbons, with all proceeds going to the ALS Association’s Parker Beam Promise of Hope fund.  Heaven Hill’s Master Distiller Craig Beam–Parker’s son–and Heaven Hill American Whiskey Brand Ambassador Bernie “The Whiskey Professor” Lubbers will be on hand to pour and discuss Evan Williams Single Barrel Vintage Bourbon, Elijah Craig 12 Year Old Small Batch Bourbon, and Henry McKenna Bottled-In-Bond Single Barrel Bourbon.  In addition, all participants will receive a special Parker Beam t-shirt with their first purchase.  Bourbon House will be open for normal business during this promotion and it will not be limited or require pre-registration—walk-in traffic is encouraged to participate as well. 

“The convergence of a great Bourbon event and a very worthy cause is something that we at Tales of the Cocktail® are excited about supporting.  This represents another way we can use Tales as not only an exclusive entrée into the personalities behind the products, but also a way to be agents of positive change,” noted Ann Tuennerman, creator of Tales of the Cocktail®.

The special tastings are another aspect of Heaven Hill’s support of the ALS Association and the Parker Beam Promise of Hope Fund (alsa.org/parkerbeampromiseofhope), with the full partnership of Tales of the Cocktail®.  Heaven Hill, the nation’s largest family-owned and operated independent spirits producer and the second largest Bourbon producer, is supporting the fight against ALS through not only this promotion with Tales of the Cocktail® and Bourbon House, but also through this Fall’s upcoming release of the annual Parker’s Heritage Collection.  For the Fall 2013 release, the seventh in the critically-acclaimed series, Heaven Hill has pledged to donate $20 for each bottle sold to the Parker Beam Promise of Hope Fund, which is expected to generate a minimum of $250,000.

“We are so pleased and appreciative to Bourbon House and to Tales of the Cocktail® for helping us extend the Parker’s Promise of Hope fundraising to this signature event,” stated Susan Wahl, Senior Brand Manager at Heaven Hill.  “We hope we will make a powerful impression on those who love and appreciate Parker Beam’s 50+ years of distilling.”

“Bourbon House is happy to be hosting this worthy event,” according to Dickie Brennan, owner of Bourbon House.  “Having had Parker Beam lead events at Bourbon House in the past through our New Orleans Bourbon Society, we’ve had the opportunity to develop a relationship with him. We deeply respect him as a person and as a distiller and are honored to be able to help support Parker Beam’s Promise of Hope Fund and his fight against ALS.” 

About Heaven Hill Distilleries, Inc.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

About Tales of the Cocktail®

This summer the industry’s most influential bartenders and spirit lovers from around the globe will drink in every ounce of cocktail knowledge and culture at Tales of the Cocktail® 2013. The world’s premier cocktail festival returns to New Orleans with another non-stop schedule of educational seminars, tasting rooms, Spirited Dinners®, Spirited Awards®, competitions and more. We guarantee you won’t leave thirsty at the 11th Annual Tales of the Cocktail®, July 17-21, 2013. For more information about drinking it in with us this summer, visit TalesoftheCocktail.com. 

About Bourbon House

BOURBON HOUSE, under the direction of acclaimed Chef Darin Nesbit showcases seasonal NEW ORLEANS SEAFOOD and classic Creole fare. THE OYSTER BAR offers fresh shucked Louisiana Oysters on the Half Shell with or without caviar, in one of the French Quarter’s most lively settings. Home to the City’s best American Whiskey collection, Bourbon House nurtures the love of the American spirit, through the New Orleans Bourbon Society (membership is complimentary and open to the public). Dickie Brennan shares ownership of the restaurant with his business partner Steve Pettus, and his sister, Lauren Brennan Brower.

CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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BARDSTOWN, Ky. – PAMA Pomegranate Liqueur has named Lynn House National Brand Ambassador. In her position, Lynn will be responsible for leading the national on-premise education program for the nation’s original premium pomegranate liqueur. The program is designed to expose and educate bartenders on PAMA Liqueur’s versatility as an indispensable modifier in beverage programs.

Formerly Chief Mixologist and Beverage Director at Blackbird Restaurant in Chicago, Lynn is a talented bartender whose experience and credibility with cocktail development and staff education will be the foundation of the PAMA on-premise program. At Blackbird, she organically developed the first mixology program for the James Beard Award culinary nominee. Previous experience in her 25 years in hospitality includes Chief Mixologist/Beverage Director at Michelin two star restaurant Graham Elliot. She is, also, the original Master Bartender at The Drawing Room and was named one of the2011’s Top 20 Most Fabulous Bartenders in the World by Gary Regan.

“Lynn House has an impeccable bartending resume,” said Brittany Capito, PAMA Liqueur Brand Manager. “We are excited to have someone leading the PAMA on-premise program whose experience and credibility will help expose bartenders to the go-to liqueur for bringing the essence of pomegranates to cocktails.”

PAMA’s on-premise training program is an innovative outreach program designed to expose and educate bartenders on PAMA Liqueur’s versatility as an indispensable modifier in beverage programs. The liqueur has grown to be a valuable addition to cocktail programs nationally as beverage programs look to organically develop menus. As a modifier, PAMA delivers the essence of pomegranates to a wide range of cocktails, and a vibrant color, mouthfeel and balance without overpowering them.

About PAMA Liqueur
The original, all-natural pomegranate liqueur, PAMA is the indispensable modifier that brightens cocktails and elevates them from the everyday to modern classics.  By providing a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color, PAMA mixes exceptionally well with all spirits, both clear and aged, in cocktails ranging from aperitifs to nightcaps.  PAMA’s unmatched versatility helps transform aspiring home bartenders and seasoned mixologists alike into bar stars.  For more information, please visit www.pamaliqueur.com, “like” us on Facebook at www.facebook.com/pamaliqueur  and follow us on Twitter at www.twitter.com/PamaPros.

About Heaven Hill Distilleries, Inc.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:  
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com  and enter the username and password below.

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Second Largest Selling Bourbon in the US and the World Modernizes its Look

LOUISVILLE, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family-owned and operated independent spirits producer, announces a packing update to its Evan Williams family of Bourbons and Bourbon Specialty brands. Evan Williams, which is the United States’ and the world’s second-largest selling Kentucky Straight Bourbon Whiskey, is introducing the updated look across the flagship Black Label brand, the Evan Williams Reserve line of flavored Bourbons, the Evan Williams Green Label and White Label “Bottled-In-Bond” marques, as well as the seasonal Evan Williams Holiday Nog and Evan Williams Apple Orchard bottlings.

The change will affect the 1.75 liter, 1.0 liter and 750ml sizes for Evan Williams Black Label, Evan Williams White Label “Bottled-In-Bond”, and the flavored Evan Williams Reserves. It will also replace the 750ml sizes of Evan Williams Holiday Nog, Evan Williams Peppermint Chocolate Holiday Nog, Evan Williams Apple Orchard Fall Seasonal Liqueur, and Evan Williams Green Label. Both the Evan Williams Single Barrel Vintage and Evan Williams 1783 Small Batch Bourbon packages will be unaffected by this change.

The centerpiece of the packaging upgrade is the new proprietary bottle, which now features a reproduction of Evan Williams’ actual signature from an 1800 distilling license blown into the glass on all four sides of the squared off bottle shoulder. The shoulder label, which used to sit where the signature now is, has been removed and the “Extra Aged/Sour Mash” copy that appeared on the old shoulder label has been added to the neck wrap.

The Evan Williams Bourbon family is named after Kentucky’s first commercial distiller, who set his still up in 1783 at what is now 6th and Main Streets in Louisville. Evan Williams has grown to become the number two selling Bourbon brand nationally and globally, and has also received tremendous critical acclaim, including a Gold Medal at the San Francisco World Spirits Competition and “Best Buy Whiskey of the Year” from Whisky Advocate magazine. The brand benefits from a national media campaign, including print advertising, cable TV spots and sponsorships of both Bassmaster and Championship Bull Riding. In addition, Heaven Hill is currently completing construction on the Evan Williams Bourbon Experience™ in downtown Louisville, an immersive tourism experience and artisanal distillery scheduled to open in the Fall that will further enhance the brand marketing platform.

“The new bottles for the 750ml, 1.0 liter and 1.75 liter sizes give a cleaner, yet more branded, look to the overall package,” noted Susan Wahl, Senior Brand Manager at Heaven Hill who oversees the Evan Williams brand team. “As we continue to refine the look of Evan Williams, we have seen the brand outpace the category for seven straight years, giving us a very strong platform on which to make these upgrades. And the continuing sales success of the flavored Evan Williams Reserves, seasonal Nogs and Apple Orchard, and now the ‘Bottled-In-Bond’ White Label and Green Label, gives the Evan Williams franchise tremendous real estate on the shelf and greater stopping power.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

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BARDSTOWN, Ky. – Summer is the time to live the glamorous life with the Hpnotiq Glam Louder Program. This multi-platform program will feature the Bling It On! Online contest and sweepstakes which will be promoted in national print and digital advertising, social media outlets, in-store merchandising and on-premise events in select cities. The Glam Louder program will kick off on June 1st with contest host Khloe Kardashian Odom in Beverley Hills.

The centerpiece of the program is the brand’s partnership with “Glambassador” Khloe Kardashian Odom. Ms. Kardashian Odom will promote the Glam Louder program in stylish online viral videos and interactive content delivered through Hpnotiq’s digital and social media channels. As spokesperson for the program, Kardashian Odom will encourage Hpnotiq fans to embrace the Glam Louder lifestyle in national print, TV and digital press.

The Bling It On! contest challenges entrants to submit images online of the most glamorous items for the chance to win a trip to LA with three girlfriends. While there, Hpnotiq will treat the winner and her friends to makeovers and shopping with Khloe Kardashian Odom as well as a photo shoot that could be used in a future Hpnotiq advertisement.

“Our core consumer aspires to live the glamorous lifestyle that Hpnotiq and Khloe embody,” said Brand Manager Brittany Capito. “This program delivers an impactful message across a broad spectrum with great partnerships. We are excited to continue building Hpnotiq and Hpnotiq Harmonie through meaningful and dynamic marketing programs.”

The “Glam Louder – Bling It On” contest is supported by print and digital advertising, celebrity public relations and on-/off-premise POS. The program will reach Hpnotiq consumers with a 183 million impression print and digital campaign featured in publications OK!, US Weekly and Cosmopolitan, plus digital outlets including DIYFashion.com and Facebook.com. On- and Off-premise POS will leverage Hpnotiq’s energetic “Glam Louder” campaign with eye-catching contest-specific POS.

To enter, consumers can visit Hpnotiq.com/glamlouder, Facebook.com/hpnotiq or post their entry via Twitter using #Glam Louder beginning June 3rd.

HPNOTIQ and Hpnotiq Harmonie are imported French liqueurs. Hpnotiq is a refreshing blend of natural, exotic fruit juices, premium Vodka and a touch of Cognac. Harmonie is a refreshing blend of premium French Vodka, infused natural fruits, and a touch of Cognac. HPNOTIQ is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ Harmonie is available in 1 liter, 750 ml and 375 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Harmonie have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

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