Category: Announcements

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Heaven Hill Distilleries Offers New Proprietary Bottle and Updated Packaging for Evan Williams Bourbon Family

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release

Second Largest Selling Bourbon in the US and the World Modernizes its Look

LOUISVILLE, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family-owned and operated independent spirits producer, announces a packing update to its Evan Williams family of Bourbons and Bourbon Specialty brands. Evan Williams, which is the United States’ and the world’s second-largest selling Kentucky Straight Bourbon Whiskey, is introducing the updated look across the flagship Black Label brand, the Evan Williams Reserve line of flavored Bourbons, the Evan Williams Green Label and White Label “Bottled-In-Bond” marques, as well as the seasonal Evan Williams Holiday Nog and Evan Williams Apple Orchard bottlings.

The change will affect the 1.75 liter, 1.0 liter and 750ml sizes for Evan Williams Black Label, Evan Williams White Label “Bottled-In-Bond”, and the flavored Evan Williams Reserves. It will also replace the 750ml sizes of Evan Williams Holiday Nog, Evan Williams Peppermint Chocolate Holiday Nog, Evan Williams Apple Orchard Fall Seasonal Liqueur, and Evan Williams Green Label. Both the Evan Williams Single Barrel Vintage and Evan Williams 1783 Small Batch Bourbon packages will be unaffected by this change.

The centerpiece of the packaging upgrade is the new proprietary bottle, which now features a reproduction of Evan Williams’ actual signature from an 1800 distilling license blown into the glass on all four sides of the squared off bottle shoulder. The shoulder label, which used to sit where the signature now is, has been removed and the “Extra Aged/Sour Mash” copy that appeared on the old shoulder label has been added to the neck wrap.

The Evan Williams Bourbon family is named after Kentucky’s first commercial distiller, who set his still up in 1783 at what is now 6th and Main Streets in Louisville. Evan Williams has grown to become the number two selling Bourbon brand nationally and globally, and has also received tremendous critical acclaim, including a Gold Medal at the San Francisco World Spirits Competition and “Best Buy Whiskey of the Year” from Whisky Advocate magazine. The brand benefits from a national media campaign, including print advertising, cable TV spots and sponsorships of both Bassmaster and Championship Bull Riding. In addition, Heaven Hill is currently completing construction on the Evan Williams Bourbon Experience™ in downtown Louisville, an immersive tourism experience and artisanal distillery scheduled to open in the Fall that will further enhance the brand marketing platform.

“The new bottles for the 750ml, 1.0 liter and 1.75 liter sizes give a cleaner, yet more branded, look to the overall package,” noted Susan Wahl, Senior Brand Manager at Heaven Hill who oversees the Evan Williams brand team. “As we continue to refine the look of Evan Williams, we have seen the brand outpace the category for seven straight years, giving us a very strong platform on which to make these upgrades. And the continuing sales success of the flavored Evan Williams Reserves, seasonal Nogs and Apple Orchard, and now the ‘Bottled-In-Bond’ White Label and Green Label, gives the Evan Williams franchise tremendous real estate on the shelf and greater stopping power.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Evan Williams Black 

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Hpnotiq Launches GLAM LOUDER Summer Program With Khloe Kardashian Odom

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

BARDSTOWN, Ky. – Summer is the time to live the glamorous life with the Hpnotiq Glam Louder Program. This multi-platform program will feature the Bling It On! Online contest and sweepstakes which will be promoted in national print and digital advertising, social media outlets, in-store merchandising and on-premise events in select cities. The Glam Louder program will kick off on June 1st with contest host Khloe Kardashian Odom in Beverley Hills.

The centerpiece of the program is the brand’s partnership with “Glambassador” Khloe Kardashian Odom. Ms. Kardashian Odom will promote the Glam Louder program in stylish online viral videos and interactive content delivered through Hpnotiq’s digital and social media channels. As spokesperson for the program, Kardashian Odom will encourage Hpnotiq fans to embrace the Glam Louder lifestyle in national print, TV and digital press.

The Bling It On! contest challenges entrants to submit images online of the most glamorous items for the chance to win a trip to LA with three girlfriends. While there, Hpnotiq will treat the winner and her friends to makeovers and shopping with Khloe Kardashian Odom as well as a photo shoot that could be used in a future Hpnotiq advertisement.

“Our core consumer aspires to live the glamorous lifestyle that Hpnotiq and Khloe embody,” said Brand Manager Brittany Capito. “This program delivers an impactful message across a broad spectrum with great partnerships. We are excited to continue building Hpnotiq and Hpnotiq Harmonie through meaningful and dynamic marketing programs.”

The “Glam Louder – Bling It On” contest is supported by print and digital advertising, celebrity public relations and on-/off-premise POS. The program will reach Hpnotiq consumers with a 183 million impression print and digital campaign featured in publications OK!, US Weekly and Cosmopolitan, plus digital outlets including DIYFashion.com and Facebook.com. On- and Off-premise POS will leverage Hpnotiq’s energetic “Glam Louder” campaign with eye-catching contest-specific POS.

To enter, consumers can visit Hpnotiq.com/glamlouder, Facebook.com/hpnotiq or post their entry via Twitter using #Glam Louder beginning June 3rd.

HPNOTIQ and Hpnotiq Harmonie are imported French liqueurs. Hpnotiq is a refreshing blend of natural, exotic fruit juices, premium Vodka and a touch of Cognac. Harmonie is a refreshing blend of premium French Vodka, infused natural fruits, and a touch of Cognac. HPNOTIQ is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ Harmonie is available in 1 liter, 750 ml and 375 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Harmonie have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Username: Heaven Hill
Password: Guest
Folder: Hpnotiq 

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Heaven Hill Distilleries Names Chuck Summers On-Premise National Accounts Regional Manager

FOR RELEASE: For Immediate Release

IMAGES:  See directions at end of release.

Heaven Hill Distilleries Names Chuck Summers On-Premise National Accounts Regional Manager

Heaven Hill Distilleries, Inc. has added Chuck Summers as On-Premise National Accounts Regional Manager. In this role, Summers will be responsible for brand distribution and promotional opportunities for the Heaven Hill portfolio within key national on-premise accounts. The position reports to Carlos Lozano, On-Premise National Accounts Division Manager.

Summers has over 30 years of experience in the spirits industry. Prior to joining Heaven Hill, Summers managed On-Premise National Accounts for the Patron Spirits Company. He has also worked in on-premise national accounts with Moet Hennessy USA and Allied Domecq Co.

“Chuck brings both successful and diverse on-premise national accounts experience,” said Steve Feller, Vice President, North American Sales. “He will be a valuable addition to our On-Premise National Accounts team.”

Summers is a graduate of Youngstown State University and holds a Bachelor of Science in Business Administration. He resides in the Dallas metro area.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

 -30- 

CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Chuck_Summers
Password: heavenhill

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Heaven Hill Distilleries Fills Milestone 6.5 Millionth Barrel of Kentucky Straight Bourbon Whiskey

FOR RELEASE: March 26, 2013

IMAGES: See directions at end of release.

Company Only the Second Continuously Operated Distillery to Reach Historic Number

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned and operated distilled spirits producer and the world’s second-largest holder of aging Kentucky Straight Bourbon Whiskey, today celebrated the filling of Bourbon barrel number 6.5 million. Heaven Hill is only the second continuously operating Bourbon producer, and the only private family-owned company, to reach the historic benchmark.

“It is indeed a proud day for our company and our extended Heaven Hill family,” said Heaven Hill Distilleries President Max L. Shapira. “We have throughout our history recognized the filling of our milestone barrels with a ceremony such as this, but the fact that it is less and less time between these occasions is a testament to the remarkable growth and popularity of Bourbon. And this has not only benefitted our company, but also Bardstown, Nelson County, and the Commonwealth in general. This occasion is made all the more special in that it is personally overseen by two generations of my family and two generations of the family of our Master Distillers, Parker and Craig Beam.”

No one could foresee the many changes and tremendous growth that lay ahead for both Heaven Hill and the Bourbon industry from when the company was founded just after Prohibition ended to their latest milestone barrel today, but the company remains true to its original mission as a family-owned and operated, independent Kentucky company—the last remaining in the Bourbon business today. Heaven Hill now has around one million aging barrels of Kentucky Bourbon in their inventory, the second most in the world, and their flagship Evan Williams brand is the second largest selling Bourbon in the United States and the world.

The 6.5 millionth barrel was “bunged off” by sixth- and seventh-generation father and son Master Distillers Parker and Craig Beam in a brief ceremony at Heaven Hill’s cistern room attended by company executives and local dignitaries. An acclamation from Kentucky Governor Steve Beshear was also presented. The barrel was then moved to Rickhouse “Y” where it will rest alongside the other Heaven Hill milestone barrels in a special display where visitors to Heaven Hill’s Bourbon Heritage Center may view them.

IMAGE CUTLINE: Heaven Hill Distilleries, Inc. executives and local dignitaries commemorate the filling of barrel number 6,500,000. (L to R) Bardstown Mayor Bill Sheckles, Heaven Hill Master Distiller Craig Beam, Nelson County Judge Executive Dean Watts, Heaven Hill Master Distiller Parker Beam, Heaven Hill Distilleries Executive Vice President Harry J. Shapira, Heaven Hill Distilleries President Max L. Shapira, and Heaven Hill Distilleries Chief Operating Officer Allan Latts.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: 6.5_millionth_barrel
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Burnett’s Vodka Reveals New Look

For Release: For Immediate Release 

Images: See directions at end of release. 

Burnett’s Vodka Reveals New Look 

Leading US Vodka brand presents clear new look.

BARDSTOWN, KY – The Burnett’s Vodka franchise has developed a new label design. The new design more clearly presents the product in an upscale package. The upgrades will be rolled out throughout spring 2013 across all sizes and flavors of the Vodka franchise. 

The new 80 proof label repositions and enlarges “Burnett’s Vodka” and the brand’s crest – better presenting the product’s clarity and quality. It retains the “Quadruple Distilled for Superior Smoothness” tagline describing the Vodka inside. Likewise, each of Burnett’s 33 flavors now has an enlarged and repositioned flavor image and descriptor. The change more effectively communicates the all-natural flavor types. The product will retain the premium glass bottle with the blown-in Burnett’s crest on the back. 

The fresh look of the Burnett’s label reflects a shift in the product’s equities. Since its launch, Burnett’s has become one of the leading Vodka franchises in the United States. In that time, the product has grown to be recognized for quality Vodka and a leading selection of flavors. The new labels more effectively communicate the recognized quality and flavor. 

“Burnett’s Vodkas has experienced incredible growth for over ten years,” said Burnett’s Vodka Senior Brand Manager Reid Hafer. “In that time the perception of the product has grown to equal the quality of the premium Vodka. The fresh, new look for Burnett’s communicates impeccable quality and the premium nature of the product.”

The launch of the new package is supported by updated POS featuring the “Always Your Favorite/Flavorite” campaign and includes national consumer advertising, out-of-home and off-premise POS.  The Burnett’s website (www.burnettsvodka.com) also provides information and drink recipes for all the flavors. 

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry.  The Burnett’s Vodka franchise is available in a variety of sizes and is bottled at 35-40% alcohol by volume (70-80 proof).  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties. 

The Burnett’s Flavored Vodka portfolio includes 33 varieties – Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Pumpkin Spice, Raspberry, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Burnett’s Vodka

 

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012 was an amazing year for Heaven Hill’s Recycling Program.

As a team, we recycled 614 tons

2012 was an amazing year for Heaven Hill’s Recycling Program.

As a team, we recycled 614 tons!

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Nick Coglianese Named Wisconsin Area Manager for Heaven Hill Distilleries, Inc.

Press Release: For Immediate Release

BARDSTOWN, KY – Heaven Hill Distilleries, Inc. has promoted Nick Coglianese to Wisconsin Area Manager. He will be responsible for management of the entire Heaven Hill product portfolio in Wisconsin. In this new position he will report to Heaven Hill Regional Manager Bruce Jacobson.

In his previous role with Heaven Hill, Coglianese was Area Manager Downstate Illinois and On-Premise Area Manager Chicago.

“Nick’s experience with Heaven Hill will be a great addition to Wisconsin,” said Steve Feller, Vice President, North American sales for Heaven Hill Distilleries, Inc. “His success and background in Illinois will serve him well.”

Coglianese graduated from Roosevelt University. He will reside in Milwaukee.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com 

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Evan Williams Cherry and Cinnamon Reserves to Add New Sizes

FOR RELEASE: January 17, 2013

IMAGES: See directions at end of release.

Sales growth drives addition of 1.0 liter sizes of both and 375ml size for Cinnamon

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the release of additional new sizes of Evan Williams Cherry and Cinnamon Reserve Kentucky Liqueurs. Launched in September 2010 and last February, respectively, Evan Williams Cherry and Cinnamon Reserves marry extra-aged Evan Williams Bourbon with natural cherry and cinnamon flavor. Bottled at 70 proof, and previously available in only a 750ml and 50ml size, Evan Williams Cinnamon Reserve will now be available in a 1.0 liter and 375ml sizes, and Evan Williams Cherry Reserve will add a 1.0 liter size.

The remarkable sales success of all the Evan Williams Reserve products, led by the two-time Impact “Hot Prospect” Honey Reserve with over 70,000 9-liter cases sold in 2011, has led to consumer and trade demand for additional sizes, all of which carry the same labeling and black and yellow graphics as the existing sizes. The additional sizes continue to leverage the remarkable sales success of Evan Williams, the country’s—and world’s—second-leading selling Kentucky Straight Bourbon, and also leverage the overall success of the flavored whiskey segment, which according to Nielsen was the fastest-growing spirits type in the US market in 2012.

The new sizes, with a suggested retail price of $18.99 for the 1.0 liter and $3.75 for the 375ml, are both bottled at 35% alcohol/volume or 70 proof and are now available in nearly every national market.

“The continuing success of Evan Williams Honey Reserve, and now Cherry and Cinnamon Reserve, has necessitated that we look at additional sizes, and the 1.0 liter and 375ml sizes were the most logical extensions,” stated Susan Wahl, Brand Manager for Evan Williams at Heaven Hill. “Aside from giving the consumer more convenient options at the shelf, the additional sizes help create more facings and improve our display power, and the 1.0 liter will be ideal for many on-premise accounts.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: EWRESERVES_SIZES

Password: heavenhill 

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Jacob Sabel Joins Heaven HIll Distilleries, Inc. as Georgia Area Manager

FOR RELEASE: FOR IMMEDIATE RELEASE

BARDSTOWN, KY – Heaven Hill Distilleries has announced that Jacob Sabel has joined the company as Georgia Area Manager. Sabel will be responsible for the entire Heaven Hill portfolio throughout the state. In the position he will report to Regional Manager Mike Adams.

Prior to joining Heaven Hill, Sabel had extensive beverage alcohol sales management experience in the southeast and southwest.

“Jacob has a great background in our industry,” said Steve Feller, Vice President, North American sales for Heaven Hill Distilleries, Inc. “We expect his experience with portfolio development and growth to play a key role in the state.”

Sabel has a bachelor degree from Indiana University. He currently resides in Atlanta, GA.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com 

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Tyler Tramuta Named Heaven Hill Colorado Regional Manager

For Release: For Immediate Release

Images: See directions at end of release

BARDSTOWN, KY – Heaven Hill Distilleries has promoted Tyler Tramuta to Colorado Regional Manager. Tramuta will be responsible for the entire Heaven Hill portfolio throughout the state. He will report to Steve Alexander, United Division Manager for Heaven Hill.

Tramuta joined the company in 2010 as Colorado Area Manager. Prior to joining Heaven Hill, Tyler worked in off-premise merchandising.

“Tyler’s promotion is a reflection of the success he has had with our organization,” said Steve Feller, Vice President of North American Sales. “We have great confidence that Tyler will continue to serve the market well in this new position.”

Tramuta is a graduate of the University of Northern Colorado. He resides in Denver, CO.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Tyler_Tramuta
Password: heavenhill

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Lynne Grant of Heaven Hill Distilleries’ Bourbon Heritage Center Wins Inaugural “Whisky Visitor Center Manager of the Year” Award

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

Native of Scotland has Managed the Award-Winning Visitor’s Center on the Kentucky Bourbon Trail® for 8 Years

LOUISVILLE, KY—Lynne Grant, Director of Guest Services for Heaven Hill Distilleries’ Bourbon Heritage Center in Bardstown, KY has been named the first winner of the “Whisky Visitor Center Manager of the Year” award given by Whisky Magazine at the annual “Icons of Whisky—America” awards on September 18 at the Seelbach Hilton Hotel in Louisville. The Bourbon Heritage Center, one of the official stops on the Kentucky Bourbon Trail®, is the most visited tourist attraction in Bardstown and is a two time past winner of the “Visitor’s Attraction of the Year” at the” Icons of Whisky—America” awards.

The “Icons of Whisky” awards are given annually by United Kingdom-based Whisky Magazine to “celebrate the people and places behind the great whiskies of the world”, and in April 2013 the USA winners of the “Icons of Whisky” regional awards will compete against winners from Scotland, Ireland, Japan and the rest of the whisky-making world for the worldwide title.

In awarding the first-ever “Whisky Visitor Center Manager of the Year” title on Grant, Whisky Magazine noted that Heaven Hill’s Bourbon Heritage Center “is a must-stop for visitors to the Bourbon Trail, and…visitors rave about the experience they had visiting the Center and learning from Lynne’s team. We also recognize the role she’s played in helping to select special bottlings to sell at the Center.”

Heaven Hill Executive Vice President Harry J. Shapira, who is responsible for Heaven Hill’s visitor hospitality initiatives, stated that “this honor not only reflects well on the Bourbon Heritage Center and Lynne but also on the dedicated staff of Bourbon Hosts that she has assembled. She and her whole staff provide information and education, but in a very warm and inviting way, leading to the success and reputation of the Bourbon Heritage Center. We look forward to bringing this same kind of visitor-focused management to bear when we open our Evan Williams Bourbon Experience facility in downtown Louisville next Fall.”

Grant joined Heaven Hill Distilleries’ Bourbon Heritage Center after eight years developing The Famous Grouse Experience in Crieff Scotland. Prior to her work at The Famous Grouse, Grant worked at the renowned Macallan and Highland Park Distilleries and the most visited distillery attraction in Scotland –the Glenturret Distillery. She is currently Vice Chairman of the Bardstown-Nelson County Tourist & Convention Commission.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Lynne_Grant

Password: heavenhill