Category: New Products

First edition features 17-year-old barrel proof Kentucky Straight Bourbon Whiskey

Heaven Hill Distillery announced today the release of Heaven Hill Heritage Collection 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey, the first edition of the new Heaven Hill Heritage Collection. Each spring, this annual, highly limited release will feature some of the distillery’s oldest inventory of aging whiskey, heralding the exacting standards Heaven Hill Distillery has practiced since 1935.

The Collection, a testament to Heaven Hill’s patience and ultra-aging techniques, will feature one of the six traditional American Whiskey mashbills produced by Heaven Hill, the only heritage distillery to produce this range. The first edition features Heaven Hill’s Bourbon mashbill comprised of 78% corn, 10% rye, and 12% malted barley, and bottled at a barrel proof of 118.2. With an age statement of 17 years, this release is made up of 28% 20-year-old barrels, 44% 19-year-old barrels, and 28% 17-year-old barrels pulled from Deatsville, Glencoe, Schenley, and Heaven Hill main campus warehouse locations. Attributes will vary by release as deemed worthy of bottling.

“Over many years, we have been quietly aging some exquisite whiskeys to be introduced under a new collection within our Heaven Hill Distillery portfolio,” said Max L. Shapira, Heaven Hill President. “Of our 1.9 million barrels resting across six rickhouse sites, our master craftspeople have kept watchful eyes on this limited stock of special barrels and we are finally ready to release the first edition.”

Heaven Hill Heritage Collection joins its more experimental counterpart, the Parker’s Heritage Collection, to form the “Heritage Collection.” The Heaven Hill offering will be released in the spring, while Parker’s will continue to be released every fall. Releases from both collections offer a glimpse into the long-term plan across Heaven Hill’s American Whiskey stock and commitment to quality, craft, and innovation.

Each Heaven Hill Heritage Collection 750ml bottle will be accompanied by a premium box in signature Heaven Hill blue with the double-H insignia stamped in gold to signify Heaven Hill. As will become a signature of the Collection, specific attributes such as warehouse site locations, production dates, mashbill percentage, and other designations will be noted prominently on the packaging.  Heaven Hill Heritage Collection 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey will launch nationally on a limited basis with an SRP of $274.99.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lnewcomb@heavenhill.com

Reclaimed Reward celebrates two Bardstown-based businesses committed to craft and celebrating community

Scout & Scholar, in partnership with Heaven Hill Distillery, will release the limited edition Reclaimed Reward on Wednesday, Nov. 24. Heaven Hill Artisanal Distiller Jodie Filiatreau and Scout & Scholar Brewer Lee Northcutt developed the Imperial Rye Saison to complement the notes of the Evan Williams Square 6 Bourbon. To celebrate the new partnership, Filiatreau and Northcutt will be at Scout & Scholar in Bardstown on Nov. 24 from 7 p.m. to 9 p.m. for a tasting of the final product.

“Heaven Hill’s commitment to premium innovation and quality goes beyond just our own production process. Our partnership with Scout & Scholar showcases the attention to detail that is shared between our two crafts,” said Filiatreau. “Reclaimed Reward celebrates the best of our first bottled Bourbon from the artisanal distillery at the Evan Williams Bourbon Experience, Square 6.”

Reclaimed Reward pays homage to the innovative craft process at both the Evan Williams Bourbon Experience and Scout & Scholar. Using the same rye grain as Square 6, Northcutt drew inspiration from the flavor profile of the High Rye Bourbon to develop a brew outside the norm for a barrel-aged beer. The resulting flavor highlights the vanilla notes of the barrel while the addition of cardamom draws out hints of the same notes in Square 6. At 10% ABV, Reclaimed Reward is a smooth, well-rounded pour that marries together the best flavors of each product.

“When adding beer to a bourbon barrel, you try to enhance the flavors without any being too overwhelming. Reclaimed Reward was an experimental risk that paid off with a flavorful, balanced product,” said Northcutt. “We are thrilled to partner with Heaven Hill Distillery and bring the newest barrel-aged beer to Bardstown.”

The limited release of Reclaimed Reward will be available at Scout & Scholar as well as the Evan Williams Bourbon Experience as a 500mL for $25. Scout & Scholar will also showcase the barrel-aged beer in a flight experience alongside the base beer and Square 6. For more information, please visit https://scoutandscholar.com/.

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MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lcherry@heavenhill.com

15^th edition of the annual ultra-premium release is an 11-Year-Old Heavy Char Wheat Whiskey, continues the distillery’s commitment to support ALS research and patient care

Heaven Hill Distillery announced today the 2021 limited edition release of Parker’s Heritage Collection 11-Year-Old Heavy Char Wheat Whiskey. The 15^th edition will ship nationally beginning in September at an SRP of $139.99.

This edition continues the award-winning series of heavy char releases, exploring how a more intense char allows the liquid to penetrate deeper into each barrel stave and the effects on the resulting flavor. Comprised of 75 barrels charred for one minute and 30 seconds (Level 5), as opposed to the traditional 40 second char (Level 3) for Heaven Hill, the Wheat Whiskey reached peak maturation after 11 years on the sixth floor of Rickhouse Y. The heavy char allowed Heaven Hill’s traditional Wheat Whiskey mashbill of 51% wheat, 37% corn, and 12% malted barley to interact more with the oak, extracting a mix of sweetness, filled with hints of molasses and butterscotch. This release is only the second time the Wheat Whiskey mashbill has been featured in the Parker’s Heritage Collection, with the first released in 2014 as an Original Batch Cask Strength.

The third heavy char edition of the series advances the study of premium innovation at Heaven Hill Distillery through the Parker’s Heritage Collection. The 14^th edition featured Heaven Hill’s traditional Bourbon mashbill aged in a heavy char for ten years, garnering “Best Small Batch Bourbon” in the 2021 San Francisco World Spirits Competition and 2021 ASCOT Awards, as well as receiving the “Innovation Star” from the SIP Awards. The 13^th edition featured Heaven Hill’s traditional Rye Whiskey Mashbill aged in heavy char barrels for eight years and was named a “Top 100 Spirit” rated at 96 points from 2020 Ultimate Spirits Challenge. Bottled at 122 proof (62% abv) and non-chill filtered to preserve all the flavor compounds, this Whiskey showcases the broad range of Heaven Hill Distillery’s 1.9 million barrels of aging inventory.

“The Parker’s Heritage Collection is a testament to the distilling legacy at Heaven Hill Distillery and the detailed attention each step of the process receives,” said Susan Wahl, Vice President, American Whiskies at Heaven Hill. “We are excited to release the third mashbill in this heavy char series, showcasing the consistency of quality throughout our innovation pipeline. It is in tribute to Parker and his legacy that we continue to support ALS research and patient care with this collection.”

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past eight editions from 2013-2020, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, the 11-Year-Old Single Barrel, Orange Curaçao-finished Kentucky Straight Bourbon Whiskey, Heavy Char Rye Whiskey, and Heavy Char Kentucky Straight Bourbon Whiskey, respectively, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With the 2021 Heavy Char Wheat Whiskey edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.

Packaged in the same upscale 750ml bottle as the previous fourteen editions, but with a taupe label, the newest Parker’s Heritage Collection is available in a three-bottle case and will be available at retail starting in September. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.9 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

Heaven Hill Distillery announced today the release of the fall 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 11 years old. Comprised of barrels produced in spring of 2010, and bottled in spring of 2021, the eighth national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the fall edition denotes a black label, consistent across all fall releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $110.

The fall 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey features Bourbon pulled from rickhouse EE and is the second 11-year-old of the nationally released series, with the first released spring 2018. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, has launched Deep Eddy Vodka + Soda. Deep Eddy enters the ready-to-drink (RTD) cocktail segment with Deep Eddy Lemon Vodka + Soda and Deep Eddy Ruby Red + Soda. The new canned cocktails are made with the same integrity of real flavor and attention to quality the flagship brand is known for.

Deep Eddy Vodka + Soda is the right mix of hot categories as Deep Eddy Lemon tops its competition as the fastest selling citrus Vodka and Deep Eddy Ruby Red continues to lead the grapefruit segment. Both flavors are poised to dominate the RTD sector as it soars to become the second biggest alcohol category in the United States this year, according to IWSR. At 4.5% alc/vol, Deep Eddy Vodka + Soda is a refreshing sipper for any occasion this summer and beyond.

“Deep Eddy Vodka continues to deliver fresh, simple opportunities for fans to enjoy the Deep Eddy experience,” said Reid Hafer, Group Product Director. “True to our roots of real juice and easy mixability, the Deep Eddy Vodka + Soda cocktails are the perfect blend of flavor and convenience.”

The new RTD packaging is a standout on the shelf, featuring a colorful sleeved can depicting a slice of each fruit flavor, the Deep Eddy Flavor logo with “Vodka + Soda” prominently displayed on the face, and the flavor written in script on the side. Digital and out-of-home media, as well as complementary branded floor bins, cooler bins, metal buckets and koozies will support the initial launch. Deep Eddy Vodka + Soda cans will first launch as a 4-pack for an SRP of $11.99 in limited markets of Texas, Colorado, South Carolina, and Maryland.

ABOUT DEEP EDDY VODKA: Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is one of the fastest growing premium spirits in the United States. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin Tx., Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka,Deep Eddy Lime Vodka, and Deep Eddy Vodka + Soda. More information on the company can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

To download images from this release, click here.

Small batch pays homage to five Shapira brothers, launches with grand opening of Heaven Hill Bourbon Experience

Heaven Hill Distillery announced today the release of Five Brothers Small Batch Kentucky Straight Bourbon Whiskey. A small batch blending of five ages of Bourbon, Five Brothers Bourbon pays homage to the courage, dedication and solidarity of the five Shapira brothers who started it all in 1935.

Five Brothers Bourbon is comprised of Heaven Hill’s traditional Bourbon mashbill aged from five- to nine-years-old to represent each founding brother. Bottled at 90 proof to reflect the initial proofs of Heaven Hill releases in the early stages of the distillery, the new small batch is a callback to the beginnings of Heaven Hill’s award-winning portfolio. Unique to the Heaven Hill Bourbon Experience and select Kentucky retailers, visitors can also experience a taste or cocktail at the Five Brothers Bar & Kitchen in the new visitor center unveiled on June 14. Sweet and smooth with notes of vanilla and sugar cookie, the finish is long yet subtle making for an easy sipper.

“In 1935, my father and his four brothers invested in a speculative venture that today is the largest family-owned and operated distillery in America, Heaven Hill Distillery,” said Max L. Shapira, Heaven Hill President. “With patience and perseverance, they built the foundation for the nationally acclaimed American Whiskey portfolio we enjoy today and a legacy built on consistent quality and innovation.”

The most striking detail of the premium bottle is the face label feature of a black and white photo of the five Shapira Brothers when they were in their 20’s and early 30’s: David, Ed, Gary, George, and Mose. The beautiful packaging also showcases complimentary nods to the 1930’s with vintage paper face and back labels, an Americana color scheme, and a classic navy and gold tax strip to seal the cork. Five Brothers Bourbon is available in 750ml for $59.99 at the Heaven Hill Bourbon Experience.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

Heaven Hill Distillery announced today the release of the spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at eight years old. Comprised of barrels produced in spring of 2013, and bottled in spring of 2021, the seventh national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition denotes a green label, consistent across all spring releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $85.

The spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 8-year-old of the nationally released series and features Bourbon pulled from three different rickhouses, on different floors, and two different production dates. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com