Category: New Products

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Heaven Hill Distillery Announces Spring 2019 Edition of the Old Fitzgerald Bottled-in-Bond Series

BARDSTOWN, Ky. – Heaven Hill Distillery announced today the release of the Spring 2019 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in September of 2005, and bottled in February of 2019, the third release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition denotes a green label, which will stay consistent across all spring releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The third edition is available at a suggested retail price of $130.

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

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CONTACT:
Lauren Cherry
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com

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Heaven Hill Distillery Announces Fall 2018 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the fall 2018 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in October of 2008, and bottled in August of 2018, the second release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the fall edition denotes a black label, which will stay consistent across all fall releases. As was the case for the spring edition, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The second edition is available at a suggested retail price of $90.

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

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Heaven Hill Distillery Announces Release of 2017 Parker’s Heritage Collection Limited Edition Bottling

Eleventh Edition of annual ultra-premium release will honor late Master Distiller Emeritus Parker Beam and continue support of ALS research and patient care

BARDSTOWN, KY— Heaven Hill Distillery announced today the 2017 limited edition release of Parker’s Heritage Collection – an 11-year-old, Single Barrel Bourbon. The eleventh edition will be shipping into select markets across the country beginning in September.

The 2017 edition showcases what Parker felt was one of his greatest achievements throughout his more than 50 years of distilling experience – the introduction of Heaven Hill’s single barrel Bourbons. Aged in Parker’s favorite rickhouse location, Deatsville, the sixth-generation Master Distiller would have described these bottles as “just good Bourbon.” Bottled at 122 proof (61% abv) and non-chill filtered, the Bourbon tastes of heavy spice and oak, with a hint of smoke and raisin, followed by a long and dry finish.

The annual release of Parker’s signature line is one of the most highly anticipated bottlings for whiskey and Bourbon lovers worldwide, as the collection produces an innovative, coveted product each year and now serves as a remembrance of the collection’s namesake. Parker’s Heritage Collection was originally conceived to showcase the extraordinary quality and broad range of Heaven Hill’s American Whiskey holdings, as Heaven Hill boasts the world’s second largest inventory of aging American Whiskey.

The late Heaven Hill Master Distiller Emeritus Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past four editions from 2013-2016, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, and the 24-Year-Old Bottled-in-Bond Bourbon respectively, have raised over half a million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. Heaven Hill will continue with this cause-related campaign, and will contribute $10 from the average national retail cost of $129.99 of each 750ml bottle sold of this year’s release to the ALS Association. With every past edition of Parker’s Heritage Collection quickly selling out, the company expects to continue to generate significant dollars for this effort in Parker’s memory.

“Through Parker Beam’s leadership and influence, the history of Kentucky Bourbon and Heaven Hill’s American Whiskey heritage has an enduring foundation of quality, transparency, and passion,” said Susan Wahl, Group Product Director at Heaven Hill Distillery. “We are proud to continue offering the Parker’s Heritage collection in his memory and continue to support ALS research and patient care efforts.”

Packaged in the same upscale 750ml bottle as the previous ten editions but with a gray colored label, the Parker’s Heritage Collection 11-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey bottling reflects the care and craftsmanship of its contents. Available in a three bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise accounts starting in September. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the rare bottlings stand as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Burnett’s Vodka Introduces Cucumber Lime Flavor

Burnett’s Flavored Vodka is introducing Cucumber Lime, an exciting addition to its already diverse family of flavors. The new flavor will be available nationally in April.

The fresh cucumber taste with a squeeze of lime is right on target with growing consumer taste trends. Traditional fruit and refreshing, crisp flavors continue to lead the way in the Flavored Vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s Flavored Vodkas are quadruple distilled, triple charcoal filtered and made with natural flavor, placing them among the purest Vodkas on the market.

“Cucumber Lime is a flavor that truly embodies what people love about Burnett’s Flavored Vodkas – it’s fresh, fun and flavorful,” said Reid Hafer, Senior Brand Manager. “Our consumers have come to expect new flavors like Cucumber Lime that mix easily with their favorite mixers. Cool and light with a hint of lime, Cucumber Lime is sure to please the palate.”

Cucumber Lime brings Burnett’s portfolio to a total of 37 flavors, which includes: Apple Berry, Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Cherry Limeade, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

The product is available for a suggested retail price of $10.99 for the 750ml and is bottled at 35% alcohol by volume (70 proof).

Cucumber Lime will be available in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavor” hang tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavor is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavors.

Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. In 2015, Burnett’s Vodka was named to Beverage Information Group’s inaugural “Growth Brands Hall of Fame.” The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com
www.heavenhill.com

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Heaven Hill Offers Ultra Rare John E. Fitzgerald Very Special Reserve Bourbon Release

For Immediate Release

CONTACTS:
Josh Hafer
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

Heaven Hill Offers Ultra Rare John E. Fitzgerald Very Special Reserve Bourbon Release

20 Year Old Barrels Distilled at Stitzel-Weller Provide Unprecedented Glimpse at DNA of Old Fitzgerald, Larceny

BARDSTOWN, KY—Heaven Hill Brands, the nation’s largest independent family owned and operated distilled spirits supplier, announces the one-time release of a Bourbon that will thrill both whiskey aficionados and history buffs—John E. Fitzgerald Very Special Reserve.  Comprised of 12 barrels of wheated Bourbon produced at the Stitzel-Weller Distillery, original home of Heaven Hill’s Old Fitzgerald and direct ancestor to the celebrated Larceny brand, the ultra-rare, highly allocated release will offer both an extraordinary sensory experience and a glimpse at the DNA of Bourbon lore.

Heaven Hill acquired the Old Fitzgerald line of wheated Bourbons—the flagship brand that legendary whiskey man Pappy Van Winkle produced at his original Stitzel-Weller Distillery in Shively, KY—in 1999, seven years after these barrels were filled and put up in the Stitzel-Weller rickhouses.  After Heaven Hill acquired the Old Fitz line, these barrels were transferred to Warehouse Y at Heaven Hill’s Bardstown campus where they aged on the first floor, allowing long, slow and balanced maturation.  They were transferred into inert tanks in 2013 to arrest the aging process and preserve the incredible taste until they were bottled.

Recent interest in Bourbon history and rare bottlings has created awareness of and strong interest in whiskeys produced at Stitzel-Weller, as past bottlings distilled at have become highly sought after and very expensive in the secondary collector’s markets.  The release of John E. Fitzgerald Special Reserve, available only in a 375ml bottle to maximize the very limited supply for a retail price of $300, will resonate strongly with Bourbon history lovers and aficionados who understand the connection of this bottling to the original Old Fitzgerald family and to the Larceny brand that Heaven Hill launched to honor the legend of John E. Fitzgerald.

The legend goes that Treasury Agent John E. Fitzgerald was allowed free access to the bonded bourbon warehouses, and helped himself from only barrels containing the finest bourbon. The agent’s selections became known around the distillery as “Fitzgerald barrels” and were used to create a softly wheated bourbon known as “Old Fitzgerald.” The agent’s larcenous behavior was kept secret until the unveiling of the Larceny line, which revealed his story in full. John E. Fitzgerald Very Special Reserve honors both the superb taste of this lawless gauger and the legacy of the Old Fitzgerald line of distillers, who have exceeded the agent’s already high standards.

The packaging for John E. Fitzgerald Very Special Reserve is as stunning and special as the Bourbon inside.  The 375ml bottles resemble cut glass crystal and have the label information directly applied onto the glass, along with a gold and platinum key graphic, which hearkens back to the Larceny logo—a key—and commemorates Fitzgerald’s role as the treasury agent who held the keys to the warehouse.  The bottles have an ornate satin finish metal closure with a cork, and a strip stamp on the neck and the face label both prominently feature the 20 Year old age statement.  In addition, each bottle comes packed inside a handmade wooden box with die-cut keyholes and hinged doors that close with magnets.  

The 12 original Stitzel-Weller barrels were dumped together and bottled at 90° proof or 45% alcohol by volume.  The barrels were not chill filtered, meaning the whiskey retains more of the natural esters and fatty acids than whiskey that has been chill filtered to remove these flavor compounds, providing a richer mouthfeel.  The John E. Fitzgerald Very Special Reserve offers rich cocoa and vanilla notes with a long, refined finish and the softness that a wheated mashbill provides.

“With the second largest inventory of Bourbon in the world, and one of the broadest ranges of styles, ages and proofs in the industry, it is rare for Heaven Hill to release barrels not produced by the company,” noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Distilleries. “Because these barrels represent the DNA of our Old Fitzgerald and Larceny, and because the original Stitzel-Weller distillery is so highly regarded by those in the know, we felt like the release of the John E. Fitzgerald Very Special Reserve would provide both context and credibility for the Old Fitz and Larceny bottlings.  These 3,000 bottles will not remain on the shelves for long, if at all.”

Heaven Hill Co-Master Distiller Denny Potter stated that “these 12 barrels represent a golden age in Bourbon history, but also tie the past into our current Larceny and Old Fitzgerald brands.  The Bourbon is the renowned wheated mashbill that Pappy Van Winkle developed for Old Fitz at Stitzel-Weller.  Its aging has been carefully managed to ensure it will be at its best, with two different aging regimens and locations so that it will not be over-aged or tannic.”

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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Heaven Hill Brands Launches Super-Premium Pikesville Rye

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Heaven Hill Brands Launches Super-Premium Pikesville Rye

6-Year-Old, 110-Proof Spirit Salutes Traditional American Straight Rye Whiskey

Bardstown, Ky., July 8, 2015—Heaven Hill Brands, now in its third generation of family ownership and celebrating 80 years of crafting whiskey and curating all-American spirits brands, today announces the launch of a super-premium spirit, Pikesville Straight Rye Whiskey. At 6 years old and 110 proof, this new expression of Pikesville Rye is produced at Heaven Hill’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. With a suggested retail price of $49.99 for a 750ml bottle, it will roll out in New York, Chicago, San Francisco and Los Angeles in Summer 2015, with allocated national distribution to follow in the Fall.

During previews, Pikesville Rye earned spirits industry acclaim, including a Double Gold Medal at the San Francisco World Spirits Competition and 95 Points at F. Paul Pacult’s Ultimate Spirits Challenge. Distilled from at least 51 percent rye, with corn and malted barley as the “small” grains, Pikeville Rye has an appealing pale copper color, reflecting its extra aging. Its aroma evokes earthy cocoa notes with oaky smoke underneath. On the palate, Pikesville Rye is dry and spicy, with hints of honeyed rye and cloves. Soft vanilla and baking spices round out the finish. 

“Heaven Hill has a tradition of keeping storied brands alive,” says Max L. Shapira, President, Heaven Hill Brands, and second-generation family member. “We purchased the Pikesville brand as the Maryland Rye industry was disappearing and have distilled it for decades for the local market. As consumers have fallen in love with Straight Bourbon Whiskey, they have naturally expanded their passion to Rye. We wanted to update this authentic artifact of Americana for contemporary palates and offer this super-premium expression nationally.”

This marks the first major new product launch since Denny Potter was named Heaven Hill Brand’s Co-Master Distiller. Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. 

“Pikesville Rye is the text book example of the traditional three-grain American Straight Rye Whiskey that laid the foundation for Rye’s current renaissance,” says Potter. “To set it apart from other Ryes, I selected barrels at a minimum of 6 years old from high storage and bottled it at a proof that allows the most character from the barrel to come through without overpowering the spicy grain notes. It will appeal to American Whiskey connoisseurs seeking a robust and flavorful sip and to today’s bartending community, as it mixes well in classic cocktails.”

With its Maryland roots dating back to 1895, Pikesville Rye returned after Prohibition, surviving ownership changes and the decline of the Maryland Rye whiskey industry. With Maryland production coming to a close in the 1980s, Pikesville Rye was kept alive by Heaven Hill Brands, which has produced the spirit in Kentucky ever since. It is a prominent brand in Maryland and is served throughout the Baltimore metropolitan area. The traditional 80-proof, 3-year-old Pikesville Rye will remain in production and will continue to be distributed in Maryland. 

About Pikesville Straight Rye Whiskey: Pikesville Straight Rye Whiskey is a 6-year-old, 110-proof super-premium spirit that salutes a historic Maryland mark dating back to 1895. It is distilled by Heaven Hill Brands at the company’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. Co-Master Distiller Denny Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. With its mashbill of at least 51 percent rye, with corn and malted barley as the “small” grains, Pikesville Rye embraces the tradition of American Straight Rye Whiskey that set the stage for Rye’s current renaissance. For more information, please visit www.pikesvillerye.com.

About Heaven Hill Brands: Founded in 1935, Bardstown, Ky.-based Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whiskey. For more information, please visit www.heavenhill.com.

CONTACT:
Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

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Raven’s Lace PeachBerry Whiskey Takes a Colorful Approach to Flavored Whiskey

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Raven’s Lace PeachBerry Whiskey Takes a Colorful Approach to Flavored Whiskey

BARDSTOWN, Ky. – Raven’s Lace PeachBerry Whiskey is a flavored whiskey with both a wild and sweet side. Offering an alternative to masculine dominated flavored whiskeys, Raven’s Lace is a one-of-a-kind whiskey with a vibrant attitude and feminine touch with the juxtaposition of a darker side. 

Available in June, Raven’s Lace PeachBerry Whiskey infuses juicy peach and sweet strawberry flavors with the smoothness of Bourbon whiskey at an approachable 60 proof. Raven’s Lace PeachBerry Whiskey primarily appeals to the growing segment of female consumers for whom traditional whiskey is not necessarily their drink of choice but are interested in the sweet taste of flavored whiskeys. By all accounts, flavored whiskey is growing tremendously and makes up 12% of whiskey sales according to the Wall Street Journal. And women are playing an increasingly important role in the whiskey category with about 40% of flavored whiskey consumed by females.

“We see tremendous opportunity for consumer diversification in flavored whiskey,” said Hannah Venhoff, Brand Manager for Raven’s Lace PeachBerry Whiskey. “Many of the flavored whiskeys on the market take a macho and assertive approach. Raven’s Lace features a trend-setting flavor profile targeting females looking for a sweet flavored whiskey with a bold color and package that is made for them.” 

Raven’s Lace PeachBerry whiskey packaging features an intricate feminine lace design coupled with the Raven’s mysterious side incorporated in a unique label which dramatically contrasts the vibrant peach whiskey in the bottle.

The limited market launch will include retail and on-premise point-of-sale including a unique travel trunk floor display. In addition, Raven’s Lace will benefit from a robust digital media program which engages consumers on social channels and through digital advertising with the “Whiskey Your Way” marketing campaign focused on young females that enjoy bold whiskey with a sweeter side. 

Available at $14.99, Raven’s Lace PeachBerry Whiskey will be available in 50ml and 750ml sizes. The initial launch markets include Georgia, Indiana, Kansas, Kentucky, Louisiana, Nebraska, Massachusetts, Rhode Island, South Carolina and Tennessee.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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Evan Williams Peach Launches in Select Markets This May

Evan Williams Peach Launches in Select Markets This May

New Flavor Poised to Capitalize on Spirit Market Trends

FOR RELEASE: For Immediate Release

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BARDSTOWN, KY—Heaven Hill Brands, the country’s largest independent, family-owned and operated spirits producer, is adding to its portfolio of Evan Williams Flavors with the release of Evan Williams Peach this spring. True to its tagline, “No Fuzz. All Flavor.” Evan Williams Peach combines the smoothness of Evan Williams Bourbon with a fresh peach taste. Bottled at 70 proof, it can be served as a chilled shot, on the rocks or mixed in a cocktail.     

Flavored Whiskeys continue to be one of the hottest segments of the spirits industry, with sales currently up 20 percent, according to Nielsen ratings, and Evan Williams Flavors, led by Evan Williams Honey, are growing at a rapid, double-digit rate. With peach emerging as one of the hottest flavors in 2014 across the spirits industry, Evan Williams Peach is right on target to maximize this market trend by blending this hot flavor with Evan Williams Kentucky Straight Bourbon Whiskey.

Evan Williams Peach will be initially available starting May 1 to the following markets: Texas, South Carolina, Kentucky, Virginia, North, Carolina, Georgia, Upstate New York, Ohio, Arkansas and California.

This new flavor is packaged in the highly-recognizable square Evan Williams bottle, with a contemporary, see-through label featuring a stylized peach, and the logo for Evan Williams, the second largest selling brand of Bourbon in the U.S. and the world. 

Evan Williams Peach will be supported by an array of retail display materials allowing stores to prominently display the product and capture consumer attention. As an added incentive for trial, the 750ml size will also feature a $7 mail-in rebate, where legal.

“Given the growth of the Evan Williams brand and the continued success of our flavor line, we fully anticipate Evan Williams Peach to play a key role in continuing to expand our presence within the flavored whiskey category,” said Chris Ratterman, Evan Williams Brand Manager. “The blend of fresh peach with Evan Williams Bourbon capitalizes on market trends, and has already generated much excitement among the trade and consumers in our lead markets.” 

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About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

CONTACT:

Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

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Admiral Nelson’s Rum Turns A Blind Eye to the Ordinary With Black Patch

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Admiral Nelson’s Rum Turns A Blind Eye to the Ordinary With Black Patch

BARDSTOWN, Ky. – Introducing the darker side of Admiral Nelson’s Rum. Coming this June, Admiral Nelson’s Black Patch Premium Black Spiced Rum will build on the successful Admiral Nelson’s Rum franchise as a Black Spiced Rum that is carefully filtered through Bourbon Barrel Charred Oak.

Admiral Nelson’s Black Patch Premium Black Spiced Rum uses a unique filtering process which enriches the flavor by filtering it through charred American White Oak used in the Bourbon aging process. The deep, dark Black Patch is a more robust and mysterious style of Admiral Nelson’s Spiced Rum. 

“The emergence of Spiced Black Rum is a tremendous opportunity for Rum consumers,” said Hannah Venhoff, Admiral Nelson’s Rum Brand Manager. “Admiral Nelson’s Black Patch is a natural extension of the franchise as Rum consumers seek out more dynamic, bolder styles.”

Bottled at 94 proof, Admiral Nelson’s Black Patch Rum features a sophisticated cream, black and silver label and closure reflective of its bold style on the popular Admiral Nelson’s glass bottle with blue accents reflecting some of the brand’s key equities. The new Black Spiced Rum will be supported by an array of retail point of sale items with the “Admirably Smooth. Mysteriously Dark.” brand message. 

Admiral Nelson’s Black Patch Rum will be available beginning in June at $10.99/750ml in 50ml, 750ml 1.75L sizes.

Acquired by Heaven Hill in 2011, Admiral Nelson’s Spiced Rum continues to be one of the best-selling spiced rums in the spirits industry. The brand is the second-largest brand in the spiced rum segment. Since 2007, it has been a consistent winner of growth awards from leading trade publications, including Market Watch and Beverage Information Group.

The Admiral Nelson family of rums is also comprised of the flagship Admiral Nelson Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The franchise is available in 1.75L, 1L, 750ml, 750ml Carry Pack, 375ml, 200ml and 50ml sizes and bottled between 35-50.5 percent alcohol by volume (70-101 proof). For more information, visit www.admiralnelsonsrum.com or admiralnelsonsblackpatch.com

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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Burnett’s Flavored Vodka Introduces Cherry Limeade and Apple Berry Flavors

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Burnett’s Flavored Vodka Introduces Cherry Limeade and Apple Berry Flavors

BARDSTOWN, KY – Burnett’s Flavored Vodka is introducing Cherry Limeade and Apple Berry, two new, exciting additions to its already diverse stable of flavors. The new flavors will be available nationally in April.

These well-known, highly mixable combination flavors marry the best of each flavor, creating sweet, fruity blends right on target with consumer tastes. Traditional fruit flavors continue to be a strong segment of the Flavored Vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s Flavored Vodkas are quadruple distilled, triple charcoal filtered and made with natural flavor, placing them among the purest Vodkas on the market. 

“Cherry Limeade and Apple Berry are flavors that truly embody what people love about Burnett’s Flavored Vodkas – they are fun, easy to mix, of the highest quality and yet affordable,” said Reid Hafer, senior brand manager. “Our consumers have come to expect and anxiously anticipate such flavor innovations from Burnett’s.”   

Apple Berry and Cherry Limeade bring Burnett’s portfolio to a total of 36 flavors, which includes: Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

Both Apple Berry and Cherry Limeade will be available in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavor” hang tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavors is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavors.

The product is available for a suggested retail price of $10.99 for the 750ml and is bottled at 30-35% alcohol by volume (60-70 proof).   

Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
www.heavenhill.com

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