Category: New Products

Heaven Hill Distillery, one of the nation’s foremost American Whiskey producers now celebrating 84 years and three generations of family ownership, today announces the launch of Heaven Hill 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey. This historic offering of the company’s namesake Bourbon exemplifies the craftsmanship, patience and perseverance that are hallmarks of Heaven Hill’s whiskey-making tradition.

The origins of Heaven Hill’s eponymous Bottled-in-Bond brand dates to 1939, when upon release, it quickly became the number-one-selling Bourbon Whiskey in the state of Kentucky. The lineage of Heaven Hill Bourbon has been a constant throughout the company’s history, from the original 1939 4-Year-Old Bottled-in-Bond to the 2018 release of Heaven Hill 27-Year-Old. Today, that heritage is once again celebrated with the release of Heaven Hill 7-Year-Old Bottled-in-Bond. Made from Heaven Hill Distillery’s traditional Bourbon mashbill, mingled in small batches, and bottled at 100 proof, this 7-year-old offering of the namesake brand exceeds the minimum four-year aging requirement for a Bottled-in-Bond. The Distilled Spirits Plant (D.S.P) number of the Bernheim Distillery in Louisville, Ky., D.S.P.-KY-1, and that of the Heaven Hill headquarters and bottling house in Bardstown, Ky., D.S.P-KY-31, are featured prominently on the face label.

“Heaven Hill Distillery was built on patience and perseverance, two values we continue to pour into our products today,” said Heaven Hill Distillery President Max L. Shapira. “At a time when American Whiskey is surging, we are proud to release a namesake product that really brings us back to our company’s founding.  It celebrates our rich bourbon-making heritage, as well as the values and standards we hold today as a point of passion for our company.”

The front label prominently features “Bottled-in-Bond” across the top, an embossed “Heaven Hill” in the middle along with an illustration of Old Heaven Hill Springs distillery, the distillery first used in 1935, and the phrase “This Bourbon is 7 Years Old” adorns the bottom calling out the age statement. A gold foil, embossed Heaven Hill Distillery medallion is featured on the bottom label, the same emblem that marked the Heaven Hill 27-Year-Old Bottled-in-Bond packaging. To complete the packaging, the back label includes the historic tagline “The Best of the Great Kentucky Bourbons,” along with the history of the namesake brand.

With an SRP of $39.99, it will first launch in October in the limited markets of California, Texas, New York, Georgia, Florida, Illinois, South Carolina, and Colorado.

Why Bottled in Bond?
The Bottled-in-Bond designation was an important turning point in the history of Bourbon. The exacting standards set forth in the Bottled-in-Bond Act of 1897 offered consumers a guarantee of quality and transparency. It stipulated that the whiskey must be the product of one distilling season from one distillery, aged in a federally bonded warehouse for at least four years and bottled at 100 proof. Today, this designation continues to offer those same guarantees, providing consumers with the knowledge of where the Bourbon was produced and the assurance that the barrels were all pulled from a single season. Keeping a Bottled-in-Bond product on the shelves with a consistent flavor profile requires the foresight of consistent aging inventory, as only barrels distilled between January and June or July and December can be bottled together in a single batch.

For Heaven Hill specifically, Bottled-in-Bonds are ingrained in our Bourbon portfolio. Not only was one of the founding brands a Bottled-in-Bond, but Heaven Hill has had the fortune of acquiring many Bottled-In-Bond labels over the years and has been instrumental in keeping the history of this important act and these labels alive. In fact, Heaven Hill Distillery produces the most Bottled-in-Bond whiskeys of any distillery today and prides itself on having a vast enough inventory to ensure that each of these bottlings meet the exacting standards of a Bottled-In-Bond.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Evan Williams Bourbon today launched Evan Williams Apple, the newest addition to the fast-growing Evan Williams Flavors portfolio. The world’s second largest-selling Bourbon marries with the crisp taste of green apples for a delicious taste experience.

A natural fit for the Evan Williams Flavors lineup, apple has seen heightened success across the brown spirits category as the flavor surpasses honey in popularity according to IWSR. As the flavored whiskey category has continued to expand, both established flavors, like honey, and newer entrants, like Apple, are propelling the segment to nearly 10 million nine-liter cases, showing that flavored whiskeys are still a key growth opportunity. The addition of Evan Williams Apple rounds out the flavor offerings within the Evan Williams flavors franchise, providing retailers an opportunity to build on the franchise success, as evidenced by Evan Williams Honey, which grew at seven percent over the last 12 months.

Mirroring the rest of the Flavors line, Evan Williams Apple is bottled at 70 proof. Evan Williams Apple is “picked fresh” and “poured smooth” as a simple mixer in cocktails or refreshing on its own over ice. On the nose, Evan Williams Apple is crisp, green apple forward with Bourbon behind. The taste is juicy, sweet apple with hints of caramel and light spice, with a long, smooth finish of a green apple and Bourbon blend.

“Evan Williams Apple is an approachable flavor that stays true to the quality of Evan Williams Bourbon and personality of the brand,” said Julie Cole, Evan Williams Brand Manager. “We look forward to bringing in new consumers to the Evan Williams franchise, as well as giving our current consumers more choice.”

Evan Williams Apple will be supported by the “Picked Fresh. Poured Smooth” tagline, as well as a dedicated media program and point-of-sale products throughout summer 2019. Available in 750ml and 50ml sizes, Evan Williams Apple SRP is priced in line with the flavors family at $14.99.

Enjoy Evan Williams Apple in one of the following refreshing cocktails:

Evan Williams Apple Mule

• 2 parts Evan Williams Apple
• Ginger Beer
• Squeeze of Lime

Build Evan Williams Apple over lime in a mule cup. Top with ginger beer. Squeeze fresh lime juice. ​

Evan Williams Cranapple Spritz

• 5 parts Evan Williams Apple
• 5 parts Cranberry Juice
• Club Soda
• Cinnamon Stick

Build Evan Williams Apple and cranberry juice in a cocktail glass over ice. Add a splash of club soda and garnish with a cinnamon stick. ​

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past four years. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

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CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Eleventh Edition of annual ultra-premium release will honor late Master Distiller Emeritus Parker Beam and continue support of ALS research and patient care

BARDSTOWN, KY— Heaven Hill Distillery announced today the 2017 limited edition release of Parker’s Heritage Collection – an 11-year-old, Single Barrel Bourbon. The eleventh edition will be shipping into select markets across the country beginning in September.

The 2017 edition showcases what Parker felt was one of his greatest achievements throughout his more than 50 years of distilling experience – the introduction of Heaven Hill’s single barrel Bourbons. Aged in Parker’s favorite rickhouse location, Deatsville, the sixth-generation Master Distiller would have described these bottles as “just good Bourbon.” Bottled at 122 proof (61% abv) and non-chill filtered, the Bourbon tastes of heavy spice and oak, with a hint of smoke and raisin, followed by a long and dry finish.

The annual release of Parker’s signature line is one of the most highly anticipated bottlings for whiskey and Bourbon lovers worldwide, as the collection produces an innovative, coveted product each year and now serves as a remembrance of the collection’s namesake. Parker’s Heritage Collection was originally conceived to showcase the extraordinary quality and broad range of Heaven Hill’s American Whiskey holdings, as Heaven Hill boasts the world’s second largest inventory of aging American Whiskey.

The late Heaven Hill Master Distiller Emeritus Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past four editions from 2013-2016, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, and the 24-Year-Old Bottled-in-Bond Bourbon respectively, have raised over half a million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. Heaven Hill will continue with this cause-related campaign, and will contribute $10 from the average national retail cost of $129.99 of each 750ml bottle sold of this year’s release to the ALS Association. With every past edition of Parker’s Heritage Collection quickly selling out, the company expects to continue to generate significant dollars for this effort in Parker’s memory.

“Through Parker Beam’s leadership and influence, the history of Kentucky Bourbon and Heaven Hill’s American Whiskey heritage has an enduring foundation of quality, transparency, and passion,” said Susan Wahl, Group Product Director at Heaven Hill Distillery. “We are proud to continue offering the Parker’s Heritage collection in his memory and continue to support ALS research and patient care efforts.”

Packaged in the same upscale 750ml bottle as the previous ten editions but with a gray colored label, the Parker’s Heritage Collection 11-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey bottling reflects the care and craftsmanship of its contents. Available in a three bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise accounts starting in September. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the rare bottlings stand as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:

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Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Burnett’s Flavored Vodka is introducing Cucumber Lime, an exciting addition to its already diverse family of flavors. The new flavor will be available nationally in April.

The fresh cucumber taste with a squeeze of lime is right on target with growing consumer taste trends. Traditional fruit and refreshing, crisp flavors continue to lead the way in the Flavored Vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s Flavored Vodkas are quadruple distilled, triple charcoal filtered and made with natural flavor, placing them among the purest Vodkas on the market.

“Cucumber Lime is a flavor that truly embodies what people love about Burnett’s Flavored Vodkas – it’s fresh, fun and flavorful,” said Reid Hafer, Senior Brand Manager. “Our consumers have come to expect new flavors like Cucumber Lime that mix easily with their favorite mixers. Cool and light with a hint of lime, Cucumber Lime is sure to please the palate.”

Cucumber Lime brings Burnett’s portfolio to a total of 37 flavors, which includes: Apple Berry, Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Cherry Limeade, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

The product is available for a suggested retail price of $10.99 for the 750ml and is bottled at 35% alcohol by volume (70 proof).

Cucumber Lime will be available in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavor” hang tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavor is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavors.

Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. In 2015, Burnett’s Vodka was named to Beverage Information Group’s inaugural “Growth Brands Hall of Fame.” The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

CONTACT: 

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Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com
www.heavenhill.com

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For Immediate Release

CONTACTS:
Josh Hafer
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

Heaven Hill Offers Ultra Rare John E. Fitzgerald Very Special Reserve Bourbon Release

20 Year Old Barrels Distilled at Stitzel-Weller Provide Unprecedented Glimpse at DNA of Old Fitzgerald, Larceny

BARDSTOWN, KY—Heaven Hill Brands, the nation’s largest independent family owned and operated distilled spirits supplier, announces the one-time release of a Bourbon that will thrill both whiskey aficionados and history buffs—John E. Fitzgerald Very Special Reserve.  Comprised of 12 barrels of wheated Bourbon produced at the Stitzel-Weller Distillery, original home of Heaven Hill’s Old Fitzgerald and direct ancestor to the celebrated Larceny brand, the ultra-rare, highly allocated release will offer both an extraordinary sensory experience and a glimpse at the DNA of Bourbon lore.

Heaven Hill acquired the Old Fitzgerald line of wheated Bourbons—the flagship brand that legendary whiskey man Pappy Van Winkle produced at his original Stitzel-Weller Distillery in Shively, KY—in 1999, seven years after these barrels were filled and put up in the Stitzel-Weller rickhouses.  After Heaven Hill acquired the Old Fitz line, these barrels were transferred to Warehouse Y at Heaven Hill’s Bardstown campus where they aged on the first floor, allowing long, slow and balanced maturation.  They were transferred into inert tanks in 2013 to arrest the aging process and preserve the incredible taste until they were bottled.

Recent interest in Bourbon history and rare bottlings has created awareness of and strong interest in whiskeys produced at Stitzel-Weller, as past bottlings distilled at have become highly sought after and very expensive in the secondary collector’s markets.  The release of John E. Fitzgerald Special Reserve, available only in a 375ml bottle to maximize the very limited supply for a retail price of $300, will resonate strongly with Bourbon history lovers and aficionados who understand the connection of this bottling to the original Old Fitzgerald family and to the Larceny brand that Heaven Hill launched to honor the legend of John E. Fitzgerald.

The legend goes that Treasury Agent John E. Fitzgerald was allowed free access to the bonded bourbon warehouses, and helped himself from only barrels containing the finest bourbon. The agent’s selections became known around the distillery as “Fitzgerald barrels” and were used to create a softly wheated bourbon known as “Old Fitzgerald.” The agent’s larcenous behavior was kept secret until the unveiling of the Larceny line, which revealed his story in full. John E. Fitzgerald Very Special Reserve honors both the superb taste of this lawless gauger and the legacy of the Old Fitzgerald line of distillers, who have exceeded the agent’s already high standards.

The packaging for John E. Fitzgerald Very Special Reserve is as stunning and special as the Bourbon inside.  The 375ml bottles resemble cut glass crystal and have the label information directly applied onto the glass, along with a gold and platinum key graphic, which hearkens back to the Larceny logo—a key—and commemorates Fitzgerald’s role as the treasury agent who held the keys to the warehouse.  The bottles have an ornate satin finish metal closure with a cork, and a strip stamp on the neck and the face label both prominently feature the 20 Year old age statement.  In addition, each bottle comes packed inside a handmade wooden box with die-cut keyholes and hinged doors that close with magnets.  

The 12 original Stitzel-Weller barrels were dumped together and bottled at 90° proof or 45% alcohol by volume.  The barrels were not chill filtered, meaning the whiskey retains more of the natural esters and fatty acids than whiskey that has been chill filtered to remove these flavor compounds, providing a richer mouthfeel.  The John E. Fitzgerald Very Special Reserve offers rich cocoa and vanilla notes with a long, refined finish and the softness that a wheated mashbill provides.

“With the second largest inventory of Bourbon in the world, and one of the broadest ranges of styles, ages and proofs in the industry, it is rare for Heaven Hill to release barrels not produced by the company,” noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Distilleries. “Because these barrels represent the DNA of our Old Fitzgerald and Larceny, and because the original Stitzel-Weller distillery is so highly regarded by those in the know, we felt like the release of the John E. Fitzgerald Very Special Reserve would provide both context and credibility for the Old Fitz and Larceny bottlings.  These 3,000 bottles will not remain on the shelves for long, if at all.”

Heaven Hill Co-Master Distiller Denny Potter stated that “these 12 barrels represent a golden age in Bourbon history, but also tie the past into our current Larceny and Old Fitzgerald brands.  The Bourbon is the renowned wheated mashbill that Pappy Van Winkle developed for Old Fitz at Stitzel-Weller.  Its aging has been carefully managed to ensure it will be at its best, with two different aging regimens and locations so that it will not be over-aged or tannic.”

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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