Category: New Products

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Heaven Hill Launches Peppermint Chocolate Flavor for Evan WIlliams Original Southern Egg Nog

FOR RELEASE: September 10, 2012

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES LAUNCHES PEPPERMINT CHOCOLATE FLAVOR FOR EVAN WILLIAMS ORIGINAL SOUTHERN EGG NOG

First flavor extension of top selling seasonal nog to be available for 2012 holidays

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the October launch of Evan Williams Peppermint Chocolate Egg Nog, the first flavored companion to one of the top selling seasonal spirits, Evan Williams Original Southern Egg Nog. Just in time for the upcoming holiday season, Evan Williams Peppermint Chocolate Egg Nog, made with real Evan Williams Bourbon, adds a distinctly contemporary and flavorful spin to the traditional Evan Williams Egg Nog that has grown to be a holiday tradition.

Now holiday entertaining and get togethers will be better and easier with the spirits—and special flavors—already blended into the Egg Nog. For generations, southerners have blended real Kentucky Bourbon into Egg Nog as part of their seasonal celebrations, and for the past 18 years Evan Williams Southern Style Egg Nog has become a holiday tradition. It is pre-sold and pre-ordered by market and always sells out from Heaven Hill’s warehouses, growing to become the nation’s top selling Bourbon-based Egg Nog and one of the top overall seasonal products. Evan Williams Egg Nog is offered to consumers from October through New Year’s Day in both the 750ml and 1.75 liter sizes.

The new Peppermint Chocolate flavor will ship in September and will be offered initially in the 750ml size, packaged in the familiar Evan Williams square bottle and closely mirroring the labeling of the traditional Egg Nog, but with the addition of a red neck wrap and cap instead of the green accents of the standard Nog. It also carries an appetizing visual of peppermint chocolate bark and peppermint candies on the face label, below the familiar Evan Williams logotype. Like the traditional Egg Nog, the Peppermint Chocolate Egg Nog is best served chilled or in a variety of holiday cocktails.

Bottled at a modest 30 proof or 15% alcohol by volume, the 750ml of Evan Williams Peppermint Chocolate Egg Nog will carry an average national retail price of $11.99 and will be available in most markets across the country. It will be supported by special dedicated point of sale that exhorts consumers to “Add Flavor to the Holidays” and appetizingly depicts a frothy mug with whipped cream and peppermint sticks.

“With Evan Williams Original Southern Egg Nog becoming one of the nation’s biggest selling seasonal spirits, we wanted to introduce a flavored extension that would continue that popularity and introduce some variety into the brand family,” stated Heaven Hill Senior Brand Manager Susan Wahl. “The Peppermint Chocolate version is not only consistent with the positioning and profile of the original, but it also gives consumers a choice for holiday entertaining and gift giving that is in keeping with current taste trends. And it provides additional facings and impulse purchase opportunities for consumers and trade alike.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: EW_Peppermint_Chocolate

Password: heavenhill

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Burnett’s Flavored Vodka Introduces First Seasonal Favor- Candy Cane

For Release: For Immediate Release

Images: See directions at end of release

Burnett’s Flavored Vodka Introduces First Seasonal Flavor – Candy Cane

BARDSTOWN, KY – Burnett’s Candy Cane Flavored Vodka is now available as unique seasonal flavored Vodka. The first-of-its-kind Candy Cane flavored Vodka is the 29th addition to the flavor portfolio and is available only from September through the end of December.

Following the success of the traditional range of Burnett’s flavors, Burnett’s Candy Cane Flavored Vodka is an innovative new addition to the category. With exceptional taste and quality as a hallmark the franchise is growing at an exceptional pace.

“Burnett’s Candy Cane is a great addition to our flavored Vodka line,” said Reid Hafer, Burnett’s Vodka Senior Brand Manager. “The seasonal approach enables retailers to stock a great new flavor for impulse purchases.”

The new flavor is supported by unique holiday POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

The new flavor puts the Burnett’s portfolio of natural flavors to 29 – Blue Raspberry, Blueberry, Candy Cane, Cherry, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sugar Cookie, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

Burnett’s Candy Cane Flavored Vodka is available in 1.75L, 1.0L and 750ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com

To download images, please visit the Heaven Hill “Press Room” at www.connect.heavenhill.com and enter the username and password below.

Username: Candy_Cane

Password: heavenhill 

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Heaven Hill Distilleries Announces the Launch of Larceny Kentucky Straight Bourbon Whiskey

FOR RELEASE: July 26, 2012

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES ANNOUNCES THE LAUNCH OF LARCENY KENTUCKY STRAIGHT BOURBON WHISKEY

New Wheated Super Premium Bourbon Celebrates the “Taste Made Famous By An Infamous Act”

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the initial launch of Larceny Kentucky Straight Bourbon Whiskey into 12 markets in September 2012. A super-premium 92 proof Bourbon, Larceny is the heir to the wheated Bourbons that make up the historic Old Fitzgerald franchise that Heaven Hill acquired in 1999. In fact, it is the somewhat controversial history of John E. Fitzgerald and his eponymous Bourbon brand that provides the story, and name, to Larceny Bourbon, the latest new label from the venerated distillery that produces Evan Williams and Elijah Craig Bourbons and Rittenhouse Rye.

Larceny Bourbon continues the Old Fitzgerald tradition of using wheat in place of rye as the third or “small” grain in the whiskey’s grain recipe, or mashbill as it is commonly known. The use of winter wheat replaces the spicier, fruitier flavor notes that rye provides with a softer, rounder character that is the hallmark of Old Fitzgerald and other “wheated” Bourbons such as Maker’s Mark and the Van Winkle line.

It is actually the story of the Old Fitzgerald brand, made famous by the late Julian “Pappy” Van Winkle Sr., that forms the historical basis for Larceny Bourbon. According to industry lore, John E. Fitzgerald had founded his distillery in Frankfort , KY shortly after the Civil War ended, making his Bourbon available only to steamship lines, rail lines and private clubs. This story was furthered by S.C Herbst, who owned the “Old Fitz” brand from the 1880’s through Prohibition, and “Pappy” Van Winkle, who purchased the brand during Prohibition and made it his signature label. However, it was revealed by Pappy’s granddaughter, Sally Van Winkle Campbell, in her 1999 book But Always Fine Bourbon—Pappy Van Winkle and the Story of Old Fitzgerald, that in fact John E. Fitzgerald was not a famous distiller at all. He was in reality a treasury agent who used his keys to the warehouses to pilfer Bourbon from the finest barrels. His discerning palate led those barrels to which he chose to help himself being referred to as “Fitzgerald barrels”.

Now Heaven Hill has launched Larceny, whose tagline—”A taste made famous by an infamous act”—sets history straight.

For 2012, Larceny will be available in the 1.75 liter, 1 liter, 750ml and 50ml sizes in California, Colorado, Georgia, Illinois, Kentucky, Massachusetts, Missouri, North Carolina, New York, South Carolina, Texas and Virginia. At an average national retail price of $24.99 for the 750ml size, Larceny is a true small batch Bourbon produced from dumps of 100 or fewer barrels that have been selected from the 4th, 5th and 6th floors of Heaven Hill’s open rick warehouses in Nelson County, Kentucky. Larceny is drawn from barrels that have aged from 6 to 12 years at this high storage, and is bottled at a full-bodied 92 proof, or 46% alcohol by volume.

All barrels of Larceny, just like all other barrels of Bourbon, rye, wheat and corn whiskey from Heaven Hill, are produced under the skilled hand and watchful eye of 6th and 7th generation father and son Master Distillers Parker and Craig Beam. The last special release of wheated Bourbon from Heaven Hill, the sold out 2010 edition of the ultra-premium Parker’s Heritage Collection, is one of the most highly regarded and sought out bottlings in Heaven Hill’s 75 years of distilling.

Larceny Kentucky Straight Bourbon will be introduced in a striking and attractive package, featuring a proprietary pinched waist flask shaped bottle and a contemporary but classic label. Utilizing a skeleton key as its symbolic logo element, which supports not only the brand story but also pays homage to the iconic key logo and tagline of Old Fitzgerald (“Your Key to Hospitality”), the face label of Larceny features a die cut keyhole through which a skeleton key printed on the back label can be seen, as well as prominent emphasis on the brand name, the Fitzgerald legacy and history, the 92 proof designation and the small batch statement. The cork closure has a shrink wrapped tamper-evident seal which also carries the skeleton key icon.

Larceny’s high quality brand attributes and edgy design will appeal to the brand’s primary target audience, 30-50 year old male consumers with refined taste and an appreciation for heritage and tradition. The brand will be available at both fine retail spirits accounts and at on-premise establishments that cater to the Bourbon and whiskey connoisseur. A full range of retail POS items, from attractive floor and shelf displays for retailers, to bottle glorifiers and premium items for bars and restaurants, will be made available, all branded with the Larceny logo, skeleton key icon and tagline “A taste made famous by an infamous act”.

For Heaven Hill, the holder of the world’s second largest inventory of Bourbon and producers of the nation’s and the world’s second largest selling Bourbon brand, Evan Williams, the launch of Larceny “gives the company a new, viable volume entrant in the growing premium price segment, and gives us a go-to on premise brand,” according to Senior Brand Manager Susan Wahl. “Larceny combines an authentic brand history and intriguing story with outstanding, extra aged wheated Bourbon, making for a very attractive alternative for the more sophisticated American Whiskey consumer. And they will have the opportunity to hear about Larceny from some of the foremost whiskey writers in the world, and see it advertised in top specialty whiskey media.”

Larceny will be making its trade debut later this month at the annual Tales of the Cocktail event in New Orleans, and will be featured heavily in trade, on line and social media, creating valuable word of mouth among influencers.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Larceny
Password: heavenhill

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Heaven Hill Introduces Evan Williams Apple Orchard™ Seasonal Liqueur for Fall 2012

FOR RELEASE: June 19, 2012

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES INTRODUCES EVAN WILLIAMS APPLE ORCHARD™ SEASONAL LIQUEUR FOR FALL 2012

New Ready-to-Serve Fall Product is the first Bourbon-Based Apple Cider Liqueur

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the newest addition to the Evan Williams Bourbon family—Evan Williams Apple Orchard Seasonal Liqueur. Available nationally starting in September, Evan Williams Apple Orchard is the first Bourbon-based apple cider liqueur and leverages the popularity of this seasonal flavor and the popularity of the growing Evan Williams brand franchise.

Designed to be available to consumers during the fall months of September through November, Evan Williams Apple Orchard marries flavor and heritage by using real apple cider and Evan Williams Bourbon, the nation’s, and the world’s, number two selling Bourbon brand. This unique ready-to-serve seasonal specialty can be enjoyed right out of the bottle, or for a real treat can be warmed for a more traditional usage.

Heaven Hill is taking advantage of the remarkable popularity and growth of the Evan Williams brand and the recently introduced Evan Williams flavored Reserves—Honey Reserve, Cherry Reserve and the newest, Cinnamon Reserve—to create a truly new type of Bourbon-based liqueur, but one which has a long and storied tradition. For many years southerners have combined warmed apple cider or applejack with some good straight Bourbon for what is sometimes called a ciderhouse whiskey cocktail. Now Evan Williams Apple Orchard makes that tradition easy and fun to replicate.

Like Evan Williams Original Egg Nog, another seasonal product intended to be sold from November through the new year, Evan Williams Apple Orchard will be pre-sold by Heaven Hill’s national network of wholesalers, and will be only available for the limited September through November time period. Once shipments are depleted, no more will be made available until the next fall season. And because it contains real apple cider, it should be refrigerated by consumers after opening, and shaken well before being poured.

Evan Williams Apple Orchard will be available in the 750ml size initially at an average national retail price of $11.99, and is bottled at a modest 17% alcohol/volume or 34 proof. It will be packaged in the familiar Evan Williams proprietary square bottle, and will leverage the equity of the Evan Williams logotype, but the label will be an autumnal russet, red and brown variation which features stylized apple illustrations and a descriptor that reads “the smoothness of Evan Williams with the taste of spiced apple cider.” The capsule closure also features the Evan Williams Apple Orchard logo in a step and repeat pattern, with the apple renderings, on a deep maroon background. Copy along the sides of the label tells the story of Evan Williams, describes how apple cider has been mixed with Bourbon since colonial days, and suggests to consumers that they “heat and enjoy.”

Evan Williams Apple Orchard will be supported at retail with a number of highly functional and attractive point of sale pieces, all of which utilize the same attractive fall apple graphics and all of which carry the tag line “A Bushel of Flavor Meets a Barrel of Smoothness”. A case card, which also carries the call to action “Savor it this Fall”, will make an arresting centerpiece for a multiple case floor stacking, and the attractive decorated case shippers will draw in consumer’s attention. A recipe card, featuring tempting cocktails such as a Bourbon Cider Twist and a Hot Cider Nog, will also be available for retail or on-premise use.

“We believe that Evan Williams Apple Orchard will be a major consumer sensation this fall,” asserted Evan Williams Senior Brand Manager Susan Wahl. “There are no other ready-to-serve products like it available today, and we believe the combination of an authentic apple cider and real Evan Williams Bourbon, warmed and served in a mug, will be one of the biggest new seasonal spirits launches this fall.”

As the nation’s second largest selling Bourbon, Evan Williams already commands a great deal of retail shelf space and an increasing share of the on-premise back bar as well. With the national roll out of the Evan Williams Honey Reserve, Cherry Reserve, Cinnamon Reserve, and now the Evan Williams Apple Orchard, there will be many facings of the familiar square Evan Williams bottle on retail shelves nationwide this fall.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at connect.heavenhill.com and enter the username and password below.

Username: EW_Apple_Orchard

Password: heavenhill

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Heaven Hill Distilleries Launches Mariposa Agave Nectar Liqueur

For Release: For Immediate Release
Images: See directions at end of release

First-ever Agave Nectar Liqueur Debuts This Summer

BARDSTOWN, KY – Available for summer 2012, Heaven Hill will launch Mariposa Agave Nectar Liqueur. The world’s first agave nectar liqueur will be available in select markets beginning in June. Among top bartenders, agave nectar is growing in popularity as a natural sweetening agent.

Mariposa is a highly mixable, easy-to-use liqueur created from the finest agave nectar combined with 100-percent agave tequila and premium vodka. The artisanal liqueur is enhanced with hints of rose oil and gardenia which creates delicate layers of complex flavor and aroma.

“Mariposa was designed to inspire the natural creativity of bartenders and cocktail enthusiasts alike who are looking for a versatile modifier,” says Hannah Venhoff, brand manager for Mariposa. “It elevates the sophistication and uniqueness of any cocktail.”

Named for the Spanish translation for “butterfly,” Mariposa celebrates the Monarch butterfly that is indigenous to the Tequila region of Mexico.

Mariposa (30% ABV, $24.99, 750ml) will launch across the U.S. this summer, in select markets –New York, Boston, San Francisco, Los Angeles, Miami, Denver and Chicago. For more information, visit www.facebook.com/MariposaLiqueur.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com

To download images, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Mariposa

Password: heavenhill

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Burnett’s Launches Hot Cinnamon Vodka

FOR RELEASE:  For Immediate Release
IMAGES:  Please see directions at end of release

BARDSTOWN, Ky. –Burnett’s Flavored Vodka has added Hot Cinnamon to its family of flavors – an addition that establishes Burnett’s as the leader in flavor innovation with 25 high quality flavors in the portfolio.

Burnett’s Hot Cinnamon is a new idea which reflects continuing interest among consumers for flavor variety.  “It is always important for us to introduce flavors that are relevant to our core consumers,” said Reid Hafer, Senior Brand Manager, Burnett Flavored Vodkas. “Hot Cinnamon is simply a natural extension of that interest.”

The new flavor brings the Burnett’s portfolio of natural flavors to 25 – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials.  The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

Burnett’s Hot Cinnamon Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The product is available for a suggested retail price of $9.99 for a 750ml.  

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry.  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download an image for this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username (case sensitive): Vodka
Password (case sensitive): Flavors

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Heaven Hill Introduces Hpnotiq Harmonie

BARDSTOWN, Ky. – Heaven Hill Distilleries is proud to introduce the latest innovation in spirits– HPNOTIQ Harmonie. Launching nationwide this summer, Harmonie is a liqueur which infuses premium French Vodka, natural fruits, flowers, and Cognac.  Its vibrant, violet color and refreshing blend of infused berries, violets, lavender and premium spirits make any occasion more fabulous. This unique harmony of ingredients creates a unique and refreshing liqueur that can be served straight, on the rocks or mixed in a delicious cocktail.

With the striking violet hue of Harmonie and the sexy blue HPNOTIQ, “Girls Night Out” will be more colorful and vibrant than ever. The new HPNOTIQ Harmonie will be this season’s hottest accessory for girls that want to stand out!  With colorful cocktails in hand, tastemakers across America will realize their inner rock star and toast to Live Louder!  

The new expression of HPNOTIQ Harmonie is an extension of the benchmark Liqueur – America’s fifth-largest selling imported liqueur. Launched in 2002, HPNOTIQ Liqueur took the spirits world by storm by becoming the most successful distilled spirits launch in history.  HPNOTIQ Harmonie will continue in the footsteps of its namesake HPNOTIQ as an innovative new concept grounded in the French tradition of Pineau de Charentes.  

“HPNOTIQ Harmonie is the new way to enjoy virtually any girls night out,” said Justin Ames, HPNOTIQ Harmonie Brand Manager. “Just like a fabulous night out with friends is a collection of great moments, Harmonie flavors, when married, create something that is greater than its parts.”

HPNOTIQ Harmonie is currently launching nationwide and will continue to expand to full distribution throughout summer 2011. Suggested retail price for Harmonie will be $22.99 for the 750ml size and other available sizes include: 1 Liter, 375ml, and 50ml.

About HPNOTIQ  Harmonie
HPNOTIQ Harmonie is a refreshing blend of Premium French Vodka, infused natural fruits, flowers and Cognac.  Lending itself to versatility, HPNOTIQ Harmonie can be served on the rocks, straight, or mixed with your favorite liquor to make a fabulous cocktail.  HPNOTIQ Harmonie is set to be released in June of 2011 by Heaven Hill Distilleries, creators of the Original HPNOTIQ .

About Heaven Hill Distilleries
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; HPNOTIQ  Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com

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Burnett’s Whipped Cream Added to All-Natural Flavor Portfolio

BARDSTOWN, Ky. – The Burnett’s Flavored Vodka family has added Whipped Cream to one of the industry’s largest all-natural flavor lines.  The new flavor is the 24th in the product’s portfolio.

“Burnett’s Whipped Cream Flavored Vodka was a direct result of the demand for great flavors that we see in the market,” said Reid Hafer, Senior Brand Manager, Burnett Flavored Vodkas. “We regularly seek out opportunity to grow the franchise with high quality, relevant flavors. This flavor, in particular, speaks to our consumers and their interest in the expanding line.”

Since the introduction of its first flavor, Burnett’s Flavored Vodkas have grown to be one of the largest portfolios in the entire industry.  The new flavors bring Burnett’s portfolio of all-natural flavors to 24 – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Whipped Cream.

The launch of the new flavors is supported by the newly-launched “Always your Flavorite” positioning. The campaign includes a large scale consumer and trade advertising and outdoor campaign. The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Whipped Cream Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry.  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com

Posted on

Heaven Hill and Tierra De Agaves Launch Añejo Bottling of Lunazul 100% Agave Tequila

Award-winning small batch Tequila further builds on remarkable sales success and critical acclaim

BARDSTOWN, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned and operated spirits producer and marketer, along with joint venture partner Tierra de Agaves, announces the April release of Lunazul Añejo 100% Agave Tequila.  Bottled at 80 proof and available in a 750ml size, Lunazul Añejo will be aged for 18 months and will launch nationally in most markets at a suggested retail price of $21.99.

The release of Lunazul Añejo follows up on the extraordinary success of Lunazul Reposado and Blanco varieties that have been in the market since 2008.  Since its release, Lunazul has the garnered “Rising Star” Growth Brand Award  from the Beverage Information Group in both 2009 and 2010. Both varieties have also received broad critical acclaim and top awards at the San Francisco World Spirits Competition and the New York Spirits Awards.

The Lunazul brand is continuing to grow and enjoyed a 37% sales increase over the last year, on an already impressive base.   Heaven Hill is confident that the Añejo variety will be well received by consumers and critics much as the Blanco and Reposado have been, and that its strong quality/value proposition will continue to attract new users .  While its pedigree and taste profile are top-tier, Lunazul revolutionized the Tequila category upon its launch in 2008 by offering high quality 100% agave Tequila at a price point just above the mixto category leader.  Today, Lunazul has created a new sub-segment of high quality/high value 100% agave Tequilas. The Tequila category continues to grow and by adding Añejo to the existing Blanco and Reposado varieties, the truly full line allows Lunazul to play in the most connoisseur-driven segment of the 100% agave Tequila market.  

“We are proud to introduce this high-quality 100% agave Añejo Tequila as a worthy successor to the remarkable launches of Lunazul Blanco and Reposado,” stated Heaven Hill senior brand manager Reid Hafer.  “Due to the vast agave holdings and efficient vertical integration of Tierra de Agaves, Lunazul’s pricing has been a game-changer in the 100% agave segment.  The Añejo gives us a bottling at each different age, all supported by the eight-generation heritage of Tierra de Agaves Distillery.”   

Lunazul is estate-grown, small-batch Tequila distilled and bottled at Tierra de Agaves’ state-of-the-art facilities in Jalisco, Mexico.  The vertical integration of source materials, distillation and bottling ensures consistence of taste and quality, backed by the legacy of the Beckmann family.  Tierra de Agaves is one of the few Tequila distilleries that actually own the land on which the agave is grown and harvested, carefully selected from the 4,000 acres of Weber Blue Agave plants that the Beckmann family and their past generations have controlled since 1758.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
502-413-0220
lkass@heavenhill.com

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Burnett’s Adds Two Flavors to Flavored Vodka Line

 

BARDSTOWN, Ky. – The top-selling Burnett’s Flavored Vodka family has added two new flavors to one of the industry’s largest flavor lines.  Burnett’s Limeade and Orange Cream are the two newest additions to the innovative portfolio of flavors.

Burnett’s Limeade and Orange Cream reflect two of the freshest new ideas in the flavored vodka category.  “We seek to provide Burnett’s consumers with flavor development that is innovative but, more importantly, usable,” said Reid Hafer, Senior Brand Manager, Burnett Flavored Vodkas. “There are plenty of new flavors in the category but we concentrate on quality, utility and taste.”

The new flavors bring Burnett’s portfolio of flavors to 23. Since the introduction of its first flavor, Burnett’s Flavored Vodkas have grown to be one of the largest portfolios in the entire industry.  The franchise now includes – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Orange Cream and Limeade.

The launch of the new flavors is supported by POS for floor displays and shelf facings, as well as sales education materials.  The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Limeade and Orange Cream Flavored Vodkas are available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The product is available for a suggested retail price of $9.99 for a 750ml. 

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry.  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com