Category: Press Releases

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Evan Williams Bourbon Experience Celebrates 10 “Neat” Years on Whiskey Row with Limited Release Bottle

LOUISVILLE, Ky. (November 17, 2023) – In honor of its 10th Anniversary on Louisville’s famed Whiskey Row, the Evan Williams Bourbon Experience today announced the release of its commemorative edition of Evan Williams Single Barrel Vintage Bourbon. The Evan Williams Bourbon Experience first opened its doors to the public on November 15, 2013, and has immersed nearly one million guests from around the world in the legacy of Evan Williams, Kentucky’s first Distiller.

This 2013 vintage is bottled at 110 proof, commemorating the 10th Anniversary. This unique bottle is hand dipped in silver wax and features imagery of the Evan Williams Bourbon Experience on its specially designed label and tag. Each bottle of Evan Williams Single Barrel Vintage Bourbon includes handwritten label notes detailing the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

“We are proud to be one of the leaders in returning Whiskey Row to its original glory in the heart of downtown Louisville,” said Jodie Filiatreau, Artisanal Distiller at the Evan Williams Bourbon Experience. “This commemorative bottle of Evan Williams Single Barrel Vintage is a completely unique offering fitting of such a momentous occasion.”

This edition is comprised of 10-year-old Bourbon that was barreled in August, October, or December of 2013. The barrels were aged on the second floor of Rickhouse LL at the Schenley location. The mashbill for this edition is comprised of Heaven Hill Distillery’s traditional Bourbon Mashbill comprised of 78% corn, 12% malted barley and 10% rye.

Beginning ­­­­­­Saturday, November 18, the limited-edition Bourbon will be available for purchase at the Evan Williams Bourbon Experience for $109.99 and at select area retailers while supplies last. The public is also invited to celebrate the anniversary with an open house featuring tours and tastings at the Experience along with a block party held down the street at Repurposed on Main (615 W. Main St.) from 12:00-4:00PM.

The Bourbon is matured in Heaven Hill’s rickhouses under the careful supervision of Master Distiller Conor O’ Driscoll, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage Bourbon has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE:

The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

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Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com
(502) 413-0230

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Evan Williams American-Made Heroes Foundation Fund Announces 2023 Grant Recipients

BARDSTOWN, Ky. (November 14, 2023) – Evan Williams Kentucky Straight Bourbon Whiskey announced today 15 recipients of the American-Made Heroes Foundation Fund grants. The 2023 Veteran Community Action Grants awarded $75,000 across projects that make a meaningful difference in the enjoyment and quality of life for veterans. From training service dogs to professional development, music therapy and medical care, each program supports giving back to those who served.

As an American-made and owned Bourbon, Evan Williams is proud to support U.S. military veterans through the American-Made Heroes Foundation Fund. First established in 2020, the fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 54 veteran heroes on its American Hero Edition bottles and donated $600,000 to nonprofits.

“The 2023 recipients of the American-Made Heroes Foundation Fund Grants are an incredible group of organizations who deserve to be recognized for their amazing work to help their fellow veterans,” said Molly Vincent, Evan Williams Senior Brand Manager. “We would like to commend these organizations and their leaders who selflessly give back to their communities and protect the American spirit of service.”

The 15 recipients of the 2023 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund are as follows:

AZIMUTH CHECK FOUNDATION: ACF helps injured veterans achieve wellness in an atmosphere of camaraderie by providing them with challenging and rewarding events, including hiking, mountaineering, deep sea fishing, rock climbing, snowshoe hiking, sporting events & tournaments, and more. Learn more at https://azimuthcheckfoundation.org/.

BATTLE DAWGS: Battle Dawgs offers a place for veterans to relax, reset, and refocus through outdoor rehabilitation, mentorship, and leadership programs. Learn more at https://www.battledawgs.org/.

EXTREME ADVENTURES, LLC: Extreme Adventures provides outdoor experiences for Veterans and their families with goal of enhancing their lives through recreational and social opportunities that reengage them with the activities they love and unite them with people who share similar backgrounds and experiences. Learn more at https://xtremeadventures.org/.

FINAL SALUTE, INC:  Final Salute was founded in 2010 with the goal of providing homeless female veterans and their families with safe, suitable housing. Learn more at https://www.finalsaluteinc.org/Home.html.

HEROES ON THE WATER, NORTHWEST WASHINGTON CHAPTER: Heroes on the Water provides kayak fishing excursions to veterans, first-responders, active-duty military members and their families at no cost. These therapeutic events support America’s heroes and improve their quality of life. Learn more at https://heroesonthewater.org/.

HILLVETS FOUNDATION: HillVets serves Veterans and the Military-connected community in Washington, D.C. by providing opportunities for networking and second careers of service in government. Learn more at https://www.hillvets.org/.

INFINITE WISHES FOUNDATION: The mission of the Infinite Heroes program through Infinite Wishes Foundation is to provide experiences (“Gratitude Tours”) to active-duty military and veterans that have been combat-wounded and are permanently disabled, are mobility impaired, or have a service related life-threatening illness. Learn more at https://www.infinitewishes.org/infiniteheroes.

LITTLE BLESSINGS VETERAN AND COMMUNITY OUTREACH: Through the healing power of equine services, wellness programs, and community integration, Little Blessings helps veterans and their families successfully transition to civilian life. Learn more at https://lbveteranoutreach.org/.

NAVY SAFE HARBOR FOUNDATION: Navy Safe Harbor Foundation works with Navy Wounded Warrior to support wounded, ill, and injured Navy and Coast Guard Sailors, their families, and caregivers through financial assistance and non-medical care. Learn more at https://safeharborfoundation.org/.

REFOCUS-ON-U: Refocus-On-U offers programs designed to help veterans receive wholeness of the mind through learning how to manage relationships, increasing motivation, boosting creativity, living above loss, managing stress without distress, overcoming depression and anxiety, and achieving peak mental performance. Learn more at https://www.refocusonu.org/.

ROBIN’S HOME: Robin’s Home provides a full continuum of care for homeless, unstably housed and low-income female veterans and their children, through housing, case management, financial literacy, workforce development, and more. Learn more at https://robinshome.us/.

SHE’S THE VETERAN: Mental health in female veterans is under-researched, under-diagnosed, and under-treated. She’s the Veteran provides comprehensive support services for women who have served, improving their lives through activities, advocacy, and research. Learn more at https://shestheveteran.org/.

STAND WITH ME ASSISTANCE DOG TEAM TRAINING, INC: Stand With Me provides an intensive school for canines and their humans, allowing veterans with service-related mental health disabilities to train their own service dogs. Learn more at https://www.standwithmeorg.com/about-us.html.

WARRIOR MUSIC FOUNDATION, INC: Warrior Music Foundation provides an avenue for healing by offering free music therapy and lessons to active-duty military, veterans, and their families promoting learning and camaraderie along the way. Learn more at https://www.warriormusicfoundation.org/.

WARRIOR’S ART ROOM, INC: Warrior’s Art Room provides an inclusive space for veterans and their families to express themselves through a variety of mediums, engage in creative workshops, and build a community. Learn more at https://warriorsartroom.org/index.html.

As the second-largest selling Bourbon in the world, Evan Williams is proud of its American heritage and honored to broaden its support of veteran communities across the country. The 2024 class of Evan Williams American-Made Heroes will be selected from affiliate organizations who applied through the American-Made Heroes Foundation Fund Grant process and will be announced in early May. To learn more about the Evan Williams American-Made Heroes Program, please visit american-madeheroes.com.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Kentucky Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past eight years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitors center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND: Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
502-413-0230
kwest@heavenhill.com

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Deep Eddy Vodka Announces New Philanthropic Partner and Declares Winner of Cocktail Challenge

This year’s winning “Craft The Fun” Deep Eddy Ruby Red cocktail to represent commitment to The Tutu Project

AUSTIN, Tx. (September 29, 2023) – Deep Eddy Vodka, the trailblazing American-made spirits brand, today announced the results of its inaugural “Craft the Fun” Cocktail Challenge and a $25,000 donation to The Tutu Project as an extension of the exciting new program. The New Jersey-based non-profit aims to bring cheer and support to those affected by breast cancer. In celebration of the work The Tutu Project does, an adaptation of the Cocktail Challenge’s winning drink made with Deep Eddy Ruby Red Grapefruit Vodka will be featured in on-premise venues nationally with sales helping to support Deep Eddy’s year-long commitment to The Tutu Project. 

Four exceptional bartenders gathered this week in Austin, Texas – the home of Deep Eddy Vodka – for the first annual “Craft the Fun” Cocktail Challenge. The top prize included $5,000 and coveted features on the brand’s website and social media. Contestants were asked to create an all-encompassing experience featuring a three-part cocktail challenge showcasing their technique, creativity, and hospitality to the judges. In the end, industry veteran Ashley Sarkis from Charlotte, North Carolina blew the judges away with her incredible artistry in combining Deep Eddy’s core products with unique ingredients.  Ashley’s “It’d Be A Lot Cooler” cocktail brought forward Deep Eddy Ruby Red’s lightly sweet and tart flavor by accenting the vodka with lemongrass tea. Ruby Red gives the drink a perfectly pink hue which is intended to represent Deep Eddy’s commitment to raising awareness for breast cancer and The Tutu Project. The Cocktail Challenge began in May 2023, with more than 500 bartenders participating in local and regional rounds of “Craft the Fun”.

“Its an incredible honor to be chosen as the winner of the first ‘Craft the Fun’ Challenge in my former hometown of Austin, Texas,” said Ashley Sarkis. “Deep Eddy Vodka is an incredibly versatile spirit to incorporate into unique and exciting cocktails. This experience is even more meaningful when you know that you’re having good time to benefit a worthy cause like The Tutu Project.” Tutu Project’s mission “to spread joy” aligns perfectly with the pillars of Deep Eddy’s philanthropic program Deep Eddy Cares which has donated $350,000 to various non-profit organizations since its inception in 2020.

“The bringing together of our ‘Craft the Fun’ Challenge and our partnership with The Tutu Project is the perfect representation of Deep Eddy’s commitment to our communities and our hope to bring joy, fun and authentic good times to others. We are honored to partner with the Tutu Project to help raise awareness for the needs of those battling breast cancer,” said Hannah Venhoff, Vice President of Deep Eddy Vodka. “Tutu Project’s emphasis on celebrating life’s moments, both big and small, and spreading positivity, especially during challenging times is both inspiring and motivating.”

The Tutu Project is famous for its iconic imagery, featuring the Founder, Bob Carey, wearing a pink ballet tutu in various unexpected locations. It all began in 2003, when Bob sought to bring joy to his wife Linda while she was fighting breast cancer. As a professional photographer, Bob hatched a unique plan – he donned a pink tutu and orchestrated playful photo shoots at renowned landmarks across the nation. These fun photos not only brought smiles to Linda but also to everyone who saw them. In fact, the response was so heartwarming that Bob and Linda decided to compile these images into a delightful coffee table book. The couple donates proceeds from sales of the book directly to the non-profit to help others fighting breast cancer. Bob’s bold and humorous self-portraits have brought smiles to countless faces and have raised awareness about the challenges faced by breast cancer patients and their families.

“This fun collaboration with Deep Eddy Vodka embodies the spirit of resilience, creativity, and hope that is synonymous with the Tutu Project, “said Bob and Linda Carey, Founders of the non-profit. “Together, we aim to inspire laughter and hope to make a meaningful impact on the lives of those impacted by breast cancer.”

The collaboration between Deep Eddy Vodka and the Tutu Project is scheduled for a timely release just before the commencement of Breast Cancer Awareness month. This partnership embodies Deep Eddy Vodka’s commitment to fostering connections and creating memorable experiences, even in the face of challenging circumstances like a cancer diagnosis. Most importantly, it recognizes that strength can be found in coming together to support individuals and families in need. Deep Eddy’s “Craft the Fun” Cocktail Challenge will continue to bring together the hospitality industry and unique philanthropic partners on an annual basis with the next Challenge planned for Spring 2024.  

About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest-growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. The company’s line of products includes Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. More information on the brand can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

About The Tutu Project: The Tutu Project is a 501(c)3 non-profit organization which raises funds to help others in need of financial support as they manage their breast cancer diagnosis. Founded by Bob & Linda Carey in 2003, the Tutu Project began as a happy retreat in the face of confusion and fear when Linda was diagnosed with breast cancer in 2003. The organization also provides partnership opportunities to esteemed breast cancer non-profit organizations who share our vision for an empowered breast cancer community. Through these partnerships, we’re able to extend our reach and influence while sharing unique resources and support from around the world. Three of our most celebrated partners are Living Beyond Breast Cancer, a nationally run non-profit that offers counseling, support, education, and financial assistance. For 3 Sisters, is a non-profit organization dedicated to raising awareness and improving the quality of life for women and men affected by breast cancer. Vital Options International assists patients facing financial hardships. The Tutu Project also contributes net proceeds from the sale of our products to The Carey Foundation, the non-profit 501(c)(3) organization we created in 2012 to collect for and allocate funds to the breast cancer community for everything from wigs and lymphedema sleeves to transportation, childcare, and counseling.

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Still Installation Brings Heaven Hill One Step Closer to a ‘Bourbon Capital Homecoming’

Still Installation Brings Heaven Hill One Step Closer to a ‘Bourbon Capital Homecoming’

Heaven Hill Brands marks major milestone in Heaven Hill Springs Distillery construction

with installation of Vendome copper still

Bardstown, Ky. (August 31, 2023) – Heaven Hill Brands, the nation’s largest family owned and led spirits producer, marked a major milestone today in the more than $200 million project to build a new distillery in the Bourbon Capital of the World. Construction partners and media joined the company as they completed installation of the distillery’s Vendome copper still. This critical piece of the new Heaven Hill Springs Distillery marks a major step towards returning the company’s distilling processes to Bardstown for the first time since the 1996 fire that destroyed the original distillery.

The major milestone in the Heaven Hill Springs Distillery project coincides with the start of Bourbon Heritage Month and upcoming Kentucky Bourbon Festival, celebrations that have become synonymous with the rich heritage and craftsmanship of Kentucky Straight Bourbon.

“This project represents a significant investment in the future of bourbon production, solidifying Heaven Hill’s commitment to upholding the time-honored traditions that have made Kentucky Bourbon world-renowned,” said Allan Latts, co-president of Heaven Hill Brands.

The distillery is being built at 1015 Old Bloomfield Pike and is expected to be operational by the end of 2024. Initial production is slated for 150,000 barrels a year, and over time will have capacity to ramp up to producing 450,000 barrels annually. This will be in addition to the company’s distilling that occurs at the historic Bernheim Distillery in Louisville, which will continue to operate at full capacity of 450,000 barrels annually.

The new Vendome copper still was shipped by Vendome to Bardstown in two pieces on separate flatbeds. At nearly 60 feet tall and weighing more than 22,000 pounds, this still is capable of producing 35,500 proof-gallons per day which is equal to more than 500 barrels per day. Crafted from copper, a material celebrated for its role in distillation due to its exceptional heat conductivity, the still represents a marriage of traditional and modern technology. The state-of-the-art piece of equipment is poised to play a pivotal role in shaping the character and flavor profile of Heaven Hill’s future whiskeys.

In line with Heaven Hill’s 2030 Environmental Sustainability Strategy, the design of this new distillery reflects the company’s dedication to play a role in forming a more eco-conscious distilled spirits industry. The new still is insulated and then wrapped in a copper skin to enhance energy conservation throughout the whiskey-making process. The site will also include other sustainability efforts such as a wastewater pretreatment system and program to harness energy creation and recovery which will alleviate demands on the city’s electrical and water treatment plants. Once construction is closer to completion, the campus will use native plants and natural systems to manage stormwater runoff and improve habitat on the property.

“Our Bourbon Capital homecoming is one step closer as we mark this significant milestone in the development of our Heaven Hill Springs Distillery with the installation of the Vendome copper still,” said Kate Latts, co-president of Heaven Hill Brands. “As we uphold the values and heritage of our industry, this moment reflects our commitment to crafting exceptional bourbon and continuing our Heaven Hill legacy of excellence.”

For more information about Heaven Hill Brands and the Heaven Hill Springs Distillery project, please visit heavenhillsprings.com.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly acquired Samson & Surrey portfolio. 

MEDIA CONTACT:

Kaitlynn West

Heaven Hill Brands

kwest@heavenhill.com  

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Heaven Hill Distillery Announces 2023 Parker’s Heritage Collection® Limited Edition Bottling 

17th edition of the annual ultra-premium release is a 10-year-old Cask Strength Rye Whiskey

BARDSTOWN, Ky. (August 23, 2023) – Heaven Hill Distillery announced today the release of the 17th edition of the Parker’s Heritage Collection®, featuring a 10-Year-Old Cask Strength Rye Whiskey. The 17th Edition is an allocated product and will be available nationally and internationally in limited quantities at the suggested retail price of $185.00. Like the previous 10 editions, a portion of the proceeds will continue to support ALS research and patient care in honor of Parker Beam, Master Distiller Emeritus.

The 17th edition is comprised of 10-year-old Rye Whiskey that was barreled in August, October, or December of 2012. The barrels were aged on the first floors of Rickhouses H1 and H2, the fifth floor of Rickhouse FF, the third and seventh floors of Rickhouse BB, and the second floor of Rickhouse DD. At bottling, the liquid was non-chill filtered to preserve the natural flavors of the aging process. The mashbill for this edition is comprised of Heaven Hill Distillery’s traditional Rye Whiskey Mashbill 51% rye, 35% corn, and 14% malted barley and bottled at cask strength, 128.8 proof.

“Keeping Parker’s legacy alive through this ultra-premium offering is something we’re very dedicated to at Heaven Hill Distillery,” said Susan Wahl, Vice President of American Whiskey at Heaven Hill. “Parker laid the groundwork for this series, and we believe this Cask Strength Rye release is one that would make him proud.”  

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. Since 2013, proceeds from sales of the Parker’s Heritage Collection have raised more than $1.2 million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With this edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.  

Packaged in the same upscale 750ml bottle as the previous sixteen editions, but with an emerald-colored label, the newest Parker’s Heritage Collection is available in a three-bottle case and will arrive at retail locations starting in mid to late September. With previous releases having won multiple awards from Whisky Advocate, Whisky Magazine, the Ultimate Spirits Challenge and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best Special Barrel Finished Bourbon” and “Best North American Whiskey” to “American Whiskey of the Year” and “Best of Show, Brown Spirits.”  

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com. 

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.” 

MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Distillery 
kwest@heavenhill.com 

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Elijah Craig Bourbon Releases Commemorative Edition Bottling Honoring the 2023 Ryder Cup Available Now in Select International Markets

(August 21, 2023) Today, Elijah Craig is proud to announce the one-time release of its Small Batch Bourbon packaged to commemorate the 2023 Ryder Cup. Earlier this year, Elijah Craig announced a multi-year partnership which makes the Bourbon brand the “Official Bourbon” and a Worldwide Supplier of the biennial competition

Elijah Craig is credited with being the first distiller to char oak barrels to make Bourbon, thus becoming known as “The Father of Bourbon”. Today Heaven Hill Master Distillers’ expertise and attention to detail give Elijah Craig Small Batch the right balance of full body and rich flavor. Each Small Batch carries a signature warm spice and subtle smoke flavor which belongs in any whiskey fan’s regular rotation. Bottled at 94 proof, Elijah Craig Small Batch has a delightfully complex aroma with notes of vanilla bean, sweet fruit and fresh mint. Tasting notes include an initial woodiness on the palate accented by spice, smoke and nutmeg. The finish is long, sweet and slightly toasty.

Speaking about the release Bryan Fallon, Managing Director, Heaven Hill International said: “We are thrilled to raise a glass to the 2023 Ryder Cup with this commemorative release of Elijah Craig Small Batch. We look forward to celebrating this storied event over a glass of Elijah Craig come September.”  

Guy Kinnings, Ryder Cup Director, added: “Elijah Craig’s award-winning Bourbon is going to further elevate the spectator experience in Rome, and their new limited-edition bottle will both taste incredible and become a sought-after souvenir commemorating the greatest team contest in golf.”

Jeff Price, Chief Commercial Officer, PGA of America, said “The PGA of America is ecstatic to have Elijah Craig as part of the 2023 Ryder Cup experience in Rome. This extraordinary limited-edition release of  Elijah Craig Small Batch is the perfect way to celebrate the world’s premier golf competition.”

Each bottle will be adorned with a neck label featuring the Ryder Cup trophy, a tag detailing the partnership between Elijah Craig Bourbon and the Ryder Cup, and a face label prominently featuring the “Official Bourbon” designation and Ryder Cup logo. The Elijah Craig Small Batch Ryder Cup commemorative bottling (70cl) is available now on an allocated basis in select International Markets.

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis-Renner, and the AT&T Pebble Beach Tournament.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Ryder Cup Europe

Ryder Cup Europe – which comprises representatives of the European Tour (60%), of the PGA of Great Britain and Ireland (20%) and the Confederation of Professional Golf through the vehicle of the Ryder Cup European Development Trust (RCEDT) (20%) – owns the rights of the Ryder Cup when the competition is held in Europe.

The European Tour group is the Managing Partner and has prime responsibility for all matters concerning the European Team; the PGA of Great Britain and Ireland is the Founding Partner; and the Confederation of Professional Golf is responsible for the management of the Trust, which is the Development Partner.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

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MEDIA CONTACT:
Kaitlynn West

Heaven Hill

kwest@heavenhill.com

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Heaven Hill Distillery Announces Spring 2023 Edition of the Old Fitzgerald Bottled-in-Bond Series

BARDSTOWN, Ky. (August 15, 2023) – Today Heaven Hill Distillery announced the release of the Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 10 years old. Comprised of barrels produced during the Spring season lasting from January to June of 2013 and bottled in the Spring of 2023, the eleventh national release ushers in the latest edition to the decanter series which adds to the bottled-in-bond legacy.

Bottled in an ornate decanter, the Spring edition is denoted by a green label. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. This edition is available at the suggested retail price of $139.99.

The Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey bares a bright burnished copper color, with a nose of brown sugar and molasses in addition to light baking spices with orange peel. The taste is gentle on the palate with notes of butterscotch, subtle oak, and cloves. Its finish is long and warm with tannins and a peppery tingle, followed by a hint of barrel char as the finale.

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium product within this special class which showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald, whose legacy is also heralded by the Larceny Bourbon brand.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.9 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. In 2023, Heaven Hill Distillery was named Magazine Icons of Whisky 2023 Global Distiller of the Year. Heaven Hill Distillery also holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com

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Elijah Craig Bourbon Releases Limited-Edition Toasted Barrel Finished in European Oak Barrels Commemorating the 2023 Ryder Cup 

 

(AUGUST 9, 2023) Today, Elijah Craig is proud to announce the release of its Limited-Edition Toasted Barrel finished in European Toasted Oak Barrels to commemorate the 2023 Ryder Cup. Earlier this year, Elijah Craig announced a multi-year partnership which makes the Bourbon brand the “Official Bourbon” and a Worldwide Supplier of the biennial competition.

This limited edition starts with fully-matured Elijah Craig Small Batch Bourbon and finishes it in new European Oak barrels that have been toasted with a profile inspired by those used in the Lazio wine growing region. Lazio wines are grown in and around Rome, Italy, where the 2023 Ryder Cup is being held at Marco Simone Golf & Country Club September 29th through October 1st.

The European oak, with its ability to integrate flavors subtly and softly, effortlessly balances the sweetness and spiciness of the Lazio-inspired toast profile and the elevated bright fruit character from the fully-matured Elijah Craig. This edition leads with a nose of caramel and crème brûlée and once tasted, the bright fruit notes burst onto the palate after initial notes of baking spices. The finish is moderately long and is dominated by spice. This release represents a marriage of the U.S. Team’s Kentucky Straight Bourbon Whiskey – America’s native spirit – with the famed wine growing region and host city of the European Team.

Speaking about the release, Max Stefka, Group Product Director, Elijah Craig Bourbon, said: “We are thrilled to raise a glass to the 2023 Ryder Cup with this new limited-edition release of Elijah Craig Toasted Barrel. The unique marriage of toasted European Oak and our extra-aged Kentucky Bourbon offers a taste experience fit for one of the world’s greatest sporting events.”

Guy Kinnings, Ryder Cup Director, added: “Elijah Craig’s award-winning Bourbon is going to further elevate the spectator experience in Rome, and their new limited-edition bottle will both taste incredible and become a sought-after souvenir commemorating the greatest team contest in golf.”

Jeff Price, Chief Commercial Officer, PGA of America, said “The PGA of America is ecstatic to have Elijah Craig as part of the 2023 Ryder Cup experience in Rome. This extraordinary limited-edition release of the Elijah Craig Toasted Barrel is the perfect way to celebrate the world’s premier golf competition.”

Each bottle will be adorned with a neck label featuring the Ryder Cup trophy, a gold coin emblazoned cork featuring the Ryder Cup logo, and a face label prominently featuring the “Official Bourbon” designation and Ryder Cup logo. The bottles will come packaged in a gift box which further details the story of this one-time offering. The Elijah Craig Toasted Barrel Ryder Cup Limited Edition release will become available nationally in August on an allocated basis with an SRP of $99.99.

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis-Renner, and the AT&T Pebble Beach Tournament.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Ryder Cup Europe

Ryder Cup Europe – which comprises representatives of the European Tour (60%), of the PGA of Great Britain and Ireland (20%) and the Confederation of Professional Golf through the vehicle of the Ryder Cup European Development Trust (RCEDT) (20%) – owns the rights of the Ryder Cup when the competition is held in Europe.The European Tour group is the Managing Partner and has prime responsibility for all matters concerning the European Team; the PGA of Great Britain and Ireland is the Founding Partner; and the Confederation of Professional Golf is responsible for the management of the Trust, which is the Development Partner.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

Media Contact
Kaitlynn West

Heaven Hill

kwest@heavenhill.com

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Deep Eddy Vodka Announces Partnership with the Professional Pickleball Association

The Austin, Texas-based spirit brand becomes the Official Vodka of the PPA Tour

LOUISVILLE, Ky. (August 1, 2023) – Deep Eddy Vodka, the trailblazing and exhilarating American-made spirits brand, is thrilled to announce its multi-year partnership with the Professional Pickleball Association (PPA) to become the Official Vodka of the PPA Tour.

According to Hannah Venhoff, Vice President of Deep Eddy Vodka, “Pickleball is not only getting attention today as the fastest growing sport in the U.S, but also because of its fun, approachable, serious, but not too serious positioning, and that is exactly what we care about when it comes to Deep Eddy Vodka. With a mission to bring people together for carefree, good times and bring the fun back to the vodka category, this alignment and partnership is perfect for us.” Venhoff continued, “We’re thrilled to partner with the PPA Tour and be a part of all the ways they are making memorable experiences for players and fans alike.”

As a Platinum sponsor of the PPA Tour, Deep Eddy will be prominently featured on Championship Court, where the brightest pickleball stars compete at some of the most exceptional venues across the country. Spectators will have the opportunity to sample Deep Eddy’s diverse range of products at a dedicated activation space and engage in unique fan experiences and giveaways. But that’s not all—Deep Eddy is set to host numerous on-site activations at tournaments, including the Good Time Lounge, Dink n Drink, and After Dark Tournament Series. The After Dark Tournament Series promises exciting programming on tournament evenings, featuring Kings Court competitions, round-robin tournaments, and clinics with PPA Tour pros. More details on activations will be announced soon.

This unique partnership with the PPA Tour promises to energize the on-site and broadcast experience with a fresh burst of fun.  With all the pickleball action happening LIVE on major linear and streaming platforms like CBS, CBS Sports, ESPN, Amazon Prime, Tennis Channel and YouTube, pickleball fans everywhere will get a front row seat to this multi-year agreement that extends beyond the current season. In fact, Deep Eddy will serve as a presenting and title sponsor for several future PPA Tour events throughout the balance of this season and into the next. Deep Eddy Vodka is especially delighted to be named the Official Vodka of the 2023 USA Pickleball National Championships powered by Invited and the PPA Tour, to be held November 5-12 at the Brookhaven Country Club in Dallas, TX.

Connor Pardoe, CEO of the PPA Tour, shared his excitement about the collaboration, stating, “PPA Tour events are all about celebrating the growth and enjoyment of pickleball. This partnership is a match made in heaven, and we are excited to join forces with Deep Eddy Vodka to create unforgettable moments for players and fans alike.”  Pardoe continued, “By partnering with Deep Eddy Vodka, we are taking the overall fan experience to new heights. Our goal is to create lasting memories for everyone who joins us to witness the magic of our tournaments.”

Deep Eddy Vodka’s alignment with the Professional Pickleball Association follows the brand’s recently launched “Vodka is for Fun” campaign platform.  Building upon the momentum generated by the recent launch, this collaboration reinforces the brand’s commitment to revitalizing the category and infusing a sense of fun and genuine enjoyment into all of its brand pillars.  Teaming up with the PPA allows Deep Eddy to elevate its brand message to a wider audience in an authentic and strategic way.  Together, Deep Eddy Vodka and the PPA are poised to ignite a fresh wave of enthusiasm that celebrates the true spirit of each of the brands.

About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest-growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. The company’s line of products include Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. More information on the brand can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

About Carvana PPA Tour: The Carvana PPA Tour is the professional tour of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding more than $5.5 million in annual prize money with equal play and pay. The Carvana PPA Tour is set to host 25 events in 2023 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Mission Hills Country Club in California, and the Darling Tennis Center and Mandalay Bay in Las Vegas. Inviting all to compete and “play where the pros play,” the Carvana PPA Tour offers amateur divisions of play for every level, unparalleled experiences for fans and spectators, gorgeous venues, pro player meet-and-greets, food/beverages, live entertainment, VIP upgrades, giveaways and games, shopping, vendors, and more. Founded in 2018 and based in Salt Lake City, the Carvana PPA Tour is owned and operated by parent corporation, Pickleball.com. For more information, go to www.ppatour.com and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn

MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Brands
kwest@heavenhill.com 

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Heaven Hill Distillery Celebrates Filling of 10 Millionth Barrel of Kentucky Straight Bourbon Whiskey

This historic milestone recognizes the enduring strength of Heaven Hill’s beloved brands.

BARDSTOWN, Ky. (August 2, 2023) – Today Heaven Hill Distillery, the world’s 2nd largest holder of Kentucky Straight Bourbon Whiskey, celebrated the filling of its 10 millionth barrel. Company leaders and staff welcomed Governor Andy Beshear, local Bardstown officials and community members for the celebration. Heaven Hill is the only family-owned and led company in the world to achieve this historic milestone.

In light of the 10 millionth barrel, Heaven Hill Co-President Allan Latts expressed his enthusiasm stating, “This is a momentous occasion for Heaven Hill and is a testament to nearly nine decades of distilling excellence. This milestone underscores the unwavering commitment of our employees and shows how beloved our brands are in the hearts of our consumers.”

Executive Chairman Max Shapira’s father and his four uncles, along with a group of Bardstown-area investors, founded “Old Heaven Hill Springs” distillery in 1935, and filled its first barrel on December 13th of that year. As the company grew over the years, it added several acclaimed brands, including Evan Williams, Elijah Craig, Larceny, Henry McKenna and more, which have earned numerous spirits-industry accolades and awards.

Notably, this achievement comes just over a year from the date Heaven Hill broke ground on the Heaven Hill Springs Distillery, marking the company’s return to distilling in Bardstown where it has its roots. The new, state-of-the-art distillery is being built in the heart of the “Bourbon Capital of the World” and is expected to be operational by the end of 2024. Initial production capacity is slated for 150,000 barrels per year, and over time will have the potential to ramp up to 450,000 barrels annually. This will be in addition to the company’s distilling operations at the historic Bernheim Distillery in Louisville, which will continue producing at its full capacity of 450,000 barrels annually.

In the spirit of giving back to the communities where Heaven Hill employees live and work, the company is partnering with 10 local Bardstown and Nelson County-based non-profit organizations and is making donations to support their respective missions. These charitable organizations support a broad range of health, social services and educational needs in the community.

“Bethany Haven is incredibly grateful for Heaven Hill’s unwavering support for this community.  Their dedication to uplifting local non-profits, including ours, has been instrumental in creating a positive impact on the lives of those we serve.  We are honored to stand alongside them in making a lasting difference in Bardstown and Nelson County.” said Treasure Davidson, Bethany Haven Executive Director.

The 10 millionth barrel will be put up to age in historic Rickhouse Y, where it will be displayed amongst Heaven Hill’s other milestone barrels.  Co-President Kate Latts proudly emphasized the significance of the event saying, “This achievement reinforces Heaven Hill’s enduring strength and legacy.  As the only family-owned and led spirits company in the world to reach this incredible milestone, we take great pride in our accomplishment.”

The bourbon industry has been on a long upward trajectory and according to the Kentucky Distillers Association is now an $9 billion state industry, supporting more than 22,500 jobs and generating more than $1.8 million in tax revenues annually.   In addition, Kentucky distilleries produce 95% of the world’s bourbon supply.

“Congratulations to the Shapira family and the entire Heaven Hill team on reaching the incredible milestone of filling their 10 millionth barrel of bourbon!” said Gov. Andy Beshear. “Heaven Hill has long been an industry leader, and I’ve been proud to watch them literally rise from the ashes of the devastating November 1996 fire that took so much. Like our entire bourbon and spirits industry, Heaven Hill has emerged stronger than ever, and I look forward to their continued success.”

Heaven Hill Brands (Heaven Hill) is the largest independent, family-owned and led distilled spirits company in the United States. The company, founded in 1935, is the fifth largest distilled spirits company in the US by volume. Members of the founding family’s second and third generations are now leading the company. With many award- winning brands, Heaven Hill has operated successfully both in good and bad economic times, doubling in size over the last six years.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Distillery 
kwest@heavenhill.com