Sales growth drives addition of 1.75 liter and 750ml “Carry-Pack” sizes
BARDSTOWN, KY–Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the release of two new sizes of Evan Williams Honey Reserve Kentucky Liqueur, a product launched last Fall that marries extra-aged Evan Williams Bourbon with natural honey. Bottled at 70 proof, and previously available in only a 750ml and 50ml size, Evan Williams Honey Reserve will now be available in a 1.75 liter and a 750ml Carry-Pack bottle.
The remarkable sales success of Evan Williams Honey Reserve, has led to consumer and trade demand for an economical 1.75 liter and a convenient, shatter-proof 750 ml Carry-Pack, both of which carry the same clear label, black cap and black and gold honeybee graphics as the existing sizes. The 1.75 liter and 750ml Carry-Pack are also packaged in the same physical bottle as the Evan Williams Black Label 1.75 liter and 750ml Carry-Pack, further leveraging the remarkable sales success of the country’s second-leading selling Kentucky Straight Bourbon.
The 1.75 liter, with a suggested retail price of $28.99, and the 750ml “Carry-Pack”, at a $14.99 suggested price, are both bottled at 35% alcohol/volume or 70 proof. Evan Williams Honey Reserve is now available in nearly every national market, and is quickly gaining a large following of loyal consumers. In addition to its remarkable sales success, it has won critical acclaim as well, winning a Silver Medal in the prestigious 2010 San Francisco World Spirits Competition.
“The launch success of Evan Williams Honey Reserve has necessitated that we look at additional sizes, and the 1.75 liter and 750ml Carry-Pack were the most logical extensions,” stated Susan Wahl, Brand Manager for Evan Williams at Heaven Hill. “Aside from giving the consumer more convenient options at the shelf, the additional sizes help create more facings and improve our display power.”
Evan Williams Honey Reserves takes advantage of established trends in the distilled spirits industry in general and the American straight whiskey category in particular. First is the ongoing success of flavored spirits, whose growth is more than double that of unflavored spirits; and second is the continued popularity of Bourbon, especially Evan Williams, which according to A.C. Nielsen Scantrack 2010 data is the fastest growing top volume Domestic Whiskey.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com