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Apple Pie Cream Liqueur follows success of original Fulton’s Harvest Pumpkin Pie Liqueur
BARDSTOWN, Ky. – New this fall, Fulton’s Harvest Apple Pie Cream Liqueur will debut as the warmth of summer transitions to the brisk chill of fall. The new product is the second release in the wildly successful Fulton’s Harvest seasonal family that includes the industry’s first and, now, leading pumpkin pie cream liqueur – Fulton’s Harvest Pumpkin Pie.
Fulton’s Harvest Apple Pie Cream Liqueur is a lush and creamy all natural Liqueur with a warm and inviting apple pie flavor with notes of cinnamon and caramel. Like the original Fulton’s Harvest Pumpkin Pie Cream Liqueur, the product embodies the traditional, warm memories of the early fall season.
This first and only Apple Pie Cream Liqueur will be available at retail for a limited time only with the emergence of fall from September through the end of November. Whether enjoyed chilled or on the rocks, Fulton’s Harvest Apple Pie is great for entertaining or enjoying during the fall season. Fulton Harvest Apple Pie Cream Liqueur features a rustic label design with fresh pie-making ingredients.
Fulton’s Harvest was launched in 2010 as a Pumpkin Pie Cream Liqueur. In just two short years, the product has become a seasonal phenomenon. With unprecedented success at retail, Fulton’s Harvest is an innovative approach to seasonal sales.
“Unlike most cream liqueurs, the Fulton’s Harvest Cream Liqueurs are available when the season is ripe for these unique flavors,” said Hannah Venhoff, Fulton’s Harvest Brand Manager. “The short term availability is a unique selling point. Seasonal flavors like pumpkin are among the most popular flavor trends throughout the beverage industry. Apple Pie was a natural extension to this unique product line especially as we see the flavor becoming popular across a wide variety of consumer packaged goods.”
Point of sale support items for Fulton’s Harvest Apple Pie communicate the product’s spirit and seasonal appeal with “Apple and Spice. What a Delight.” on retail display materials.
Fulton’s Harvest Cream Liqueurs are available from September through November in 750ml at 12.5% alc/vol. The products retail for $10.99.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
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