Heavenhill – Page 47 – Just another WordPress site

8th January 200822nd January 2019

Burnett’s Adds Strawberry to Flavored Vodka Portfolio

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., producers of the Burnett’s Gin and Vodka franchise, have added Strawberry as the 16^th flavor to one of the industry’s largest portfolios of flavored vodka. Burnett’s Strawberry is the newest addition to the popular flavors which includes Blueberry, Cherry, Citrus, Coconut, Cranberry, Grape, Lime, Mango, Orange, Peach, Pomegranate, Raspberry, Sour Apple, Vanilla and Watermelon.

Burnett’s is an established vodka franchise with tremendous opportunity as one of the largest portfolios of flavored vodkas in the world. The new extension uses the same quadruple distillation and triple filtering process as the other varieties, providing clarity and superior smoothness.

Burnett’s Strawberry Vodka is available in P.E.T. 1.75 liter and glass 1.0 liter/750 ml sizes and bottled at 35% alcohol by volume (70 proof).

“Flavored vodkas continue to enrich the growing diversity of flavors in the spirits industry,” said Reid Hafer, Brand Manager for Heaven Hill’s Burnett’s franchise. “Strawberry is a strong addition to our Burnett’s portfolio and one, we hope, will help consumers to experiment and enjoy cocktails.”

The launch of the new flavor will be supported by POS for both floor displays and shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

CONTACT:

Josh Hafer

Corporate Communications Manager

Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heaven-hill.com

7th January 200822nd January 2019

Heaven Hill Distilleries Unveils New Fleet Graphics Promoting Evan Williams Bourbon

Country’s second leading-selling Bourbon to be advertised on “moving billboards” throughout country.

BARDSTOWN, KY—Evan Williams Bourbon, second largest-selling brand of Kentucky Straight Bourbon Whiskey in the US, is reinforcing its far-reaching marketing efforts with the introduction of high-impact branded truck fleet graphics. Evan Williams is the flagship label of Bardstown, Kentucky-based Heaven Hill Distilleries, Inc., and has for the past five years leveraged the brand’s hallmark extra-aging to create a powerful multi-million dollar campaign involving advertising, web activity, consumer promotions, point of sale displays, and sponsorship of one of the nation’s top professional bass anglers, Jason Quinn. Now with the addition of the new trailer graphics, Heaven Hill can take advantage of the high visibility of their dedicated fleet of trucks that transports Evan Williams and other leading brands across the nation.

The bright and striking truck graphics wrap the 53-foot trailers with artwork that includes a large horizontal bottle, the Evan Williams logotype, an appetizing “Bourbon over Ice” drink, and the brand website www.evanwilliams.com. The back door panels of the trailers are adorned with a vertical bottle image, along with the brand’s “Extra Aged” seal and the tagline “Aged Longer to Taste Smoother.” The graphics employ the latest technology, utilizing an ink-jet four color 2 millimeter laminate film with high-level ultraviolet protection, and a seven year guarantee of quality. Each trailer uses over 100 yards of laminate material, enough to cover a football field.

The new trailers will ply the roads and highways across the country, logging an average of 115,000 miles per year across the fleet, while providing millions of consumer impressions. Susan Wahl, Evan Williams Brand Manager at Heaven Hill, stated that “these new truck graphics allow us to take fuller advantage of our dedicated fleet, which means that we can better leverage our national distribution network to further drive home the Evan Williams branded messaging among consumers. It is also a real source of pride among our drivers and employees, especially as we see them driving around our headquarters and hometown of Bardstown.”

Evan Williams, the second largest selling Kentucky Bourbon, is aged longer than competitors at its price point and that point of differentiation is the centerpiece of the brand’s multi-media marketing efforts, which is embodied by the tagline “Aged longer to Taste Smoother.”

-end-

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com

13th January 200522nd January 2019

Evan Williams

BARDSTOWN, Ky. – Evan Williams Kentucky Straight Bourbon Whiskey, #2-selling Bourbon in the U.S., announces the Big, Bad Bass Sweepstakes beginning January 15. The sweepstakes is an extension of the brand’s ongoing strategic campaign targeting anglers.

Grand Prize for the sweepstakes is a $10,000 Bass Pro Shop® gift card. Multiple first, second and third prize winners will be awarded $1,000, $500 and $100 gift cards to the outdoors retail giant, respectively.

The primary entry method for the sweepstakes is through the web at www.evanwilliams.com. Tearpads on case cards and shelftalkers will also provide a mail-in means of entry available at retail.

The sweepstakes is supported through retail point of sale and 1/3 page sweepstakes ads opposite standard full page consumer advertisements. The ads, with reach expected to exceed two million impressions, run from January through April in Sports Illustrated, Bassmaster, Field & Stream, Outdoor Life and Popular Mechanics. Both ads will run in the style of the popular Evan Williams Before/After aging campaign. Field & Stream Online will provide additional access via the internet.

In 2003, Evan Williams was named Malt Advocate Magazine’s “Best Buy Whiskey of the Year” for it’s combination of exceptional value and quality. It also won a gold medal at the prestigious San Francisco World Spirits Competition.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.
# # #

CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 348-3921
lkass@heaven-hill.com

To download an image for this press release, please visit the Heaven Hill “Press Room” at http://download.heaven-hill.com.

Username (case sensitive): Sweepstakes
Password (case sensitive): Bourbon

If you would prefer to receive press releases via regular mail, please contact Josh Hafer at jhafer@heaven-hill.com. You may also contact Heaven Hill at 502-348-3921.