BARDSTOWN, KY – Heaven Hill Distilleries, Inc. announces a new package design for its Two Fingers Tequila line. The new Two Fingers look is more in line with the Tequila category while maintaining the brand’s unique flair. The package redesign includes a clear bottle and a more streamlined black label prominently featuring a Blue Agave plant.
“Because there are two decades of equity in the package design, we wanted to maintain the black iconography but make it more contemporary,” said Reid Hafer, Senior Brand Manager for Two Fingers Tequila.
Along with the new package design, point of sale material has been developed to support the new look. The new marketing materials will feature the revamped tagline, “It Takes Two” in keeping with the identity of the brand. The POS also compliments the authentic look of the new package.
Two Fingers Silver and Gold varieties are made in Mexico’s largest family-run distillery from blue agave plants that grow in the mountainous Los Altos region of Mexico’s Jalisco Province. The area is well-known for deep natural springs and the ideal climate for growing the biggest, most flavorful blue agave plants.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned spirits producer and marketer and the world’s second largest holders of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; and Água Luca Brazilian Rum Cachaça.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220