FOR RELEASE: April 10, 2008
BARDSTOWN, Ky. – For the second straight year, PAMA Pomegranate Liqueur is an Adams Beverage Media Growth Brand Award recipient. The brand was honored as a “Rising Star” for the second time in as many years.
As an endorsement of the innovative product, Adams Beverage Media noted, “”The pomegranate-flavored liqueur was the first widely available spirit to use that flavor, and since its launch, pomegranate has become a favorite of spirits producers, appearing in other liqueur brand line extensions and a number of vodkas.”
“PAMA Pomegranate Liqueur has been an incredible success for us,” said Max L. Shapira, president, Heaven Hill Distilleries, Inc. “Great acceptance of PAMA behind the bar and at retail has been key to its initial growth. That continued convergence and increased exposure should make PAMA a perennial member of the Adams Growth Brands fraternity.”
Each year, Adams Beverage Group identifies the fastest growing brands of spirits and wine in issues of Beverage Dynamics, Cheers and Stateways Magazines. Adams honors brands within two categories; the “Rising Star” Growth Award is open to “brands less than five years of age that have exhibited substantial growth over the past few years.” The “Established Growth Brands” Award category is defined as “top-selling brands that have sold at least 400,000 9-liter cases and have grown moderately or substantially over the past four years.”
Introduced in 2006, PAMA is made with all-natural pomegranates and offers a highly mixable taste profile that is, at the same time, sweet and tart. PAMA is bottled at a moderate and mixable 34 proof (17% alcohol by volume) with a rich seductive red color that provides bartenders with an attractive and versatile base for many alluring cocktails.
Over the last six years, a broad range of Heaven Hill brands have been selected for special recognition by Adams. Most recently, the company was honored for Burnett’s Vodka, HPNOTIQ Liqueur and Evan Williams Bourbon.
Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219