Deep Eddy Vodka Announces Partnership with the Professional Pickleball Association

— August 4, 2023

The Austin, Texas-based spirit brand becomes the Official Vodka of the PPA Tour

LOUISVILLE, Ky. (August 1, 2023) – Deep Eddy Vodka, the trailblazing and exhilarating American-made spirits brand, is thrilled to announce its multi-year partnership with the Professional Pickleball Association (PPA) to become the Official Vodka of the PPA Tour.

According to Hannah Venhoff, Vice President of Deep Eddy Vodka, “Pickleball is not only getting attention today as the fastest growing sport in the U.S, but also because of its fun, approachable, serious, but not too serious positioning, and that is exactly what we care about when it comes to Deep Eddy Vodka. With a mission to bring people together for carefree, good times and bring the fun back to the vodka category, this alignment and partnership is perfect for us.” Venhoff continued, “We’re thrilled to partner with the PPA Tour and be a part of all the ways they are making memorable experiences for players and fans alike.”

As a Platinum sponsor of the PPA Tour, Deep Eddy will be prominently featured on Championship Court, where the brightest pickleball stars compete at some of the most exceptional venues across the country. Spectators will have the opportunity to sample Deep Eddy’s diverse range of products at a dedicated activation space and engage in unique fan experiences and giveaways. But that’s not all—Deep Eddy is set to host numerous on-site activations at tournaments, including the Good Time Lounge, Dink n Drink, and After Dark Tournament Series. The After Dark Tournament Series promises exciting programming on tournament evenings, featuring Kings Court competitions, round-robin tournaments, and clinics with PPA Tour pros. More details on activations will be announced soon.

This unique partnership with the PPA Tour promises to energize the on-site and broadcast experience with a fresh burst of fun.  With all the pickleball action happening LIVE on major linear and streaming platforms like CBS, CBS Sports, ESPN, Amazon Prime, Tennis Channel and YouTube, pickleball fans everywhere will get a front row seat to this multi-year agreement that extends beyond the current season. In fact, Deep Eddy will serve as a presenting and title sponsor for several future PPA Tour events throughout the balance of this season and into the next. Deep Eddy Vodka is especially delighted to be named the Official Vodka of the 2023 USA Pickleball National Championships powered by Invited and the PPA Tour, to be held November 5-12 at the Brookhaven Country Club in Dallas, TX.

Connor Pardoe, CEO of the PPA Tour, shared his excitement about the collaboration, stating, “PPA Tour events are all about celebrating the growth and enjoyment of pickleball. This partnership is a match made in heaven, and we are excited to join forces with Deep Eddy Vodka to create unforgettable moments for players and fans alike.”  Pardoe continued, “By partnering with Deep Eddy Vodka, we are taking the overall fan experience to new heights. Our goal is to create lasting memories for everyone who joins us to witness the magic of our tournaments.”

Deep Eddy Vodka’s alignment with the Professional Pickleball Association follows the brand’s recently launched “Vodka is for Fun” campaign platform.  Building upon the momentum generated by the recent launch, this collaboration reinforces the brand’s commitment to revitalizing the category and infusing a sense of fun and genuine enjoyment into all of its brand pillars.  Teaming up with the PPA allows Deep Eddy to elevate its brand message to a wider audience in an authentic and strategic way.  Together, Deep Eddy Vodka and the PPA are poised to ignite a fresh wave of enthusiasm that celebrates the true spirit of each of the brands.

About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest-growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. The company’s line of products include Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. More information on the brand can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at

About Carvana PPA Tour: The Carvana PPA Tour is the professional tour of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding more than $5.5 million in annual prize money with equal play and pay. The Carvana PPA Tour is set to host 25 events in 2023 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Mission Hills Country Club in California, and the Darling Tennis Center and Mandalay Bay in Las Vegas. Inviting all to compete and “play where the pros play,” the Carvana PPA Tour offers amateur divisions of play for every level, unparalleled experiences for fans and spectators, gorgeous venues, pro player meet-and-greets, food/beverages, live entertainment, VIP upgrades, giveaways and games, shopping, vendors, and more. Founded in 2018 and based in Salt Lake City, the Carvana PPA Tour is owned and operated by parent corporation, For more information, go to and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn

Kaitlynn West 
Heaven Hill Brands 

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