Elijah Craig Bourbon Speakeasy to feature signature cocktails and engaging consumer activations.
BARDSTOWN, Ky. – Elijah Craig Bourbon is proud to return as the “Official Bourbon” of the AT&T Pebble Beach Pro-Am. One of the fastest growing spirits in the U.S., Elijah Craig has gained a loyal following for its award-winning family of Bourbons and American Whiskeys. The AT&T Pebble Beach Pro-Am has been designated a PGA TOUR Signature Event in 2024. The result is a reimagined tournament and an unbeatable fan experience, with a central focus on the top players from the TOUR competing at Pebble Beach and Spyglass Hill.
As the Official Bourbon partner, Elijah Craig will activate on the Triangle Plaza in the heart of Pebble Beach Golf Links, one of two Monterey Peninsula golf courses making up the tournament grounds. At the Triangle’s “Elijah Craig Bourbon Speakeasy,” spectators can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall. Throughout the course at general concessions, fans can also find Elijah Craig featured in the Elijah Craig Signature Old Fashioned. Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Elijah Craig will further support the partnership with an investment in digital advertising and across social media channels.
“Team Elijah Craig embodies the striver mindset of those endeavoring to achieve greatness and master their craft whether that is in the boardroom or the golf course,” said Max Stefka, Elijah Craig Group Product Director. “Players participating in the AT&T Pebble Beach Pro-Am Tournament are the best in their field and we look forward to celebrating their greatness at this PGA TOUR Signature Event.”
One of the most exciting events on the PGA TOUR, the AT&T Pebble Beach Pro-Am is contested annually in front of thousands of spectators and millions of television viewers and features a mix of professional golfers and amateurs. The tournament and host organization, the Monterey Peninsula Foundation, is proud to share that the Foundation donated nearly $18 million to over 200 nonprofits in the Monterey, Santa Cruz, and San Benito counties during their last fiscal year.
Monterey Peninsula Foundation CEO and Tournament Director, Steve John, added “We’re thrilled Elijah Craig is returning to the AT&T Pebble Beach Pro-Am. Fans and spectators will once again be able to enjoy watching the best names in golf with the best name in Bourbon. We’re grateful for the Elijah Craig partnership and will cheers to another successful year together this week at venues throughout the course.”
With golf consumers twice as likely to drink Bourbon compared to the average consumer, the Elijah Craig Bourbon partnership with AT&T Pebble Beach Pro-Am offers a strong fit for the brand as it continues to cement its name in the world of golf through the 19th Hole Campaign. The campaign extends the fan experience beyond the course including premium media placements in golf publications, digital and social media, consumer contests, and in-store displays rounding out the 360-degree program. The brand also is proud to be named Official Bourbon of the PGA of America, PGA Championship, Women’s KPMG PGA Championship, and the Ryder Cup as well as “The Official Bourbon” of PGA TOUR Pro Golfer Max Homa and Sports Broadcaster Amanda Balionis Renner.
ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of more than $400,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com
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