BARDSTOWN, Ky. – Heaven Hill Distillery today announced the completion of phase one renovations to the existing Bourbon Heritage Center in Bardstown and introduced new renderings for phase two of new construction, including the interactive “You Do Bourbon” space. The new visitor center renovation and expansion, a $17.5 million project first announced in November 2018, is part of a multi-year, multi-million dollar investment plan to expand production capacity and modernize facilities in Bardstown.
The completed space features three beautiful tasting rooms, each representing a pivotal Heaven Hill brand or story. Positioned around a larger-than-life barrel, the new tasting rooms overlook Heaven Hill’s main campus of rickhouses for spectacular views of Bourbon country. Prior to completing their designated tours, guests will join their bourbon host in the barrel for a 270-degree video about how barrels are made and their importance to the bourbon production process. Each tasting room is outlined below from the left side to the right side of the barrel:
In addition to these updates, the $17.5 million-dollar investment will also feature an enlarged footprint with Phase Two of the project. As previously announced, exhibits in this portion of the space will tell the story of Heaven Hill Distillery since its inception in 1935, the Shapira Family, iconic brands like Elijah Craig and Larceny, and offer visitors a multi-sensory showcase of the stories behind the evolution of Kentucky Bourbon. New details on these exciting spaces and experiences include:
This newest visitor center expansion will play a vital role in expanding tourism, not only in Bardstown, but across the Kentucky Bourbon Trail through Heaven Hill’s two historically driven stops. When it opened in 2004, the Heaven Hill Bourbon Heritage Center was one of the first visitor centers on the Kentucky Bourbon Trail and has played an instrumental role in establishing Kentucky as a top tourist destination. The Bourbon Heritage Center is a multiple past winner of Whisky Magazine’s “Visitor Attraction of the Year” award at the magazine’s annual “Icons of Whisky” Awards, consistently ranked as one of the top tours in the Bardstown area, drawing 60,000 visitors per year. In Louisville, the Evan Williams Bourbon Experience is dedicated to the story of Kentucky’s First Distiller and the world’s 2nd largest Bourbon brand, Evan Williams. Hosting 100,000 visitors annually, it was the first distillery back on Whiskey Row in Downtown Louisville.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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