Heavenhill – Page 26

14th January 200922nd January 2019

Burnett’s Launches Sweet Tea, Espresso Flavors

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., has added two new flavors to the Burnett’s Flavored Vodka portfolio as the Flavored Vodka category remains one of the most vibrant category segments in the distilled spirits industry. Sweet Tea and Espresso Flavored Vodkas are now available nationally.

Since the introduction of its first flavor, Burnett’s Vodka Flavors have grown to become one of the largest portfolios in the entire industry. The franchise now includes 18 flavors in the line, including Blueberry, Cherry, Citrus, Coconut, Cranberry, Grape, Lime, Mango, Orange, Peach, Pomegranate, Raspberry, Sour Apple, Strawberry, Vanilla, Watermelon and now Sweet Tea and Espresso.

“These newest flavors are the result of considerable interest among consumers and retailers alike,” said Reid Hafer, Senior Brand Manager. “We have generally tried to push the envelope of innovation but always within the desires of our truest focus groups.”

The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Sweet Tea and Espresso Vodkas are available in P.E.T. 1.75 liter and glass 1.0 liter/750 ml sizes and bottled at 30% alcohol by volume (60 proof).

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been an annual Beverage Information Group “Growth Brand” and one of the fastest growing products in the entire industry. The entire line includes the flagship Vodka, an array of Flavored Vodkas, Rums, Ultras and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned spirits producer and marketer and the world’s second largest holders of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; and Água Luca Brazilian Rum Cachaça.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries
(502) 413-0219

jhafer@heaven-hill.com

8th January 200922nd January 2019

Parker’s Heritage Collection Wins “American Whiskey of the Year” At 2008 Malt Advocate Whisky Awards

27-Year-Old bottling lauded as “What ultra-mature Bourbon should taste like…”

New York, NY. – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned distilled spirits producer and the world’s second-largest holder of aging Kentucky Straight Bourbon Whiskey, was awarded “American Whiskey of the Year” during the Malt Advocate 2008 Whisky Awards held in conjunction with WhiskyFest New York at the Marriott Marquis Hotel in Times Square. The award was given for the 2008 edition of Parker’s Heritage Collection, a 27-Year-Old Bourbon bottled at 96 proof and released this past September.

The Malt Advocate Whisky Awards exist to recognize excellence in the world of whisky. Now in their fourteenth year, these awards are the oldest and longest-running annual whisky awards program. They honor the world’s greatest whiskies and distilleries, and the individuals who make and promote whisky. To be eligible, products must be sold in the U.S. in the 2008 calendar year.

In awarding the honor to Heaven Hill Master Distiller Parker Beam, Malt Advocate Publisher and Editor John Hansell called the Parker’s Heritage Collection bottling “what ultra-mature bourbon should taste like: all the depth and complexity that comes with this much aging without all the excessive oak…outstanding!” The limited edition release of the 27-Year-Old Parker’s Heritage Collection is available in major metro markets nationally for an average retail price of $200 for a 750ml bottle. But only 100 barrels of the highly sought after Bourbon were selected by Parker Beam, so the remaining stock will now be even more in demand among whiskey aficionados.

“It is an honor to win this prestigious award, especially with so many great Bourbons and Rye Whiskeys now on the market given the resurgence of American Whiskey,” stated Parker Beam, Heaven Hill’s sixth generation Master Distiller. “I felt these barrels were outstanding when I selected them for this release, and it’s nice to know that others agreed with me on that.”

The award for the Parker’s Heritage Collection bottling marks the second time that Heaven Hill Distilleries has captured the Malt Advocate “American Whiskey of the Year” award, having won in 2001 for its Evan Williams Single Barrel 1991 Vintage.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries
(502) 413-0220

lkass@heaven-hill.com

1st December 20086th December 2018

Heaven Hill Distilleries Releases 1999 Vintage of Evan Williams Single Barrel Bourbon

The 14th Annual Edition of the Award-Winning Vintage-Dated Bourbon Makes Its Debut in Event for Bardstown Bourbon Society

LOUISVILLE, Ky. – Heaven Hill Distilleries, Inc. unveiled its newest vintage of Evan Williams Single Barrel Kentucky Straight Bourbon Whiskey, the 1999 Vintage, in a private event for the company’s Bardstown Bourbon Society members.

Heaven Hill, the nation’s largest remaining family-owned, independent spirits producer and the world’s second-largest holder of aging Bourbon, offered a sneak peak of the 14^th vintage in the landmark series for 500 society members in an elegant setting at Louisville’s Palace Theater.

The members of the Bardstown Bourbon Society, Heaven Hill Distilleries’ consumer Bourbon aficionado group, came from sixteen different states, all for an opportunity to sample the latest offering from 6^th and 7^th generation Master Distillers Parker and Craig Beam, tasted both straight from barrel #1 and in its final bottled form.

The world-renowned Single Barrel Bourbon has garnered many prestigious awards, including “Spirit of the Year – American Whiskey” from Food & Wine; “Domestic Whiskey of the Year” by Malt Advocate; and “Whiskey of the Year” by The Spirit Journal, the first Bourbon upon which the publication has bestowed this prestigious title. “Even though the mashbill—the grain recipe—is the same from year to year, we try to achieve a particular flavor profile with each vintage,” noted Parker Beam. “And judging from the critical acclaim it’s received, it seems like we’ve been pretty successful with the vintage-dated concept behind Evan Williams Single Barrel.”

As with the previous 13 vintages, which are now highly sought after collector’s items, each bottle of Evan Williams Single Barrel 1999 Vintage Bourbon is marked with the exact date that it was placed in oak and bottled, in addition to the exact serial number of the single barrel from which it was drawn.

The 86.6 proof Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s father and son Master Distillers, who monitor the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. The 1999 Vintage will be available nationally beginning in January 2009 at an average retail price of $25.99 for a 750 ml bottle, leading one noted spirits publication to confess, “Evan Williams Single Barrel Bourbon may be the best value of any whiskey, anywhere.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Lunazul Tequilas, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries
(502) 413-0220
lkass@heaven-hill.com

18th November 20086th December 2018

Heaven Hill Distilleries Fills Milestone 5.5 Millionth Barrel of Kentucky Straight Bourbon Whiskey

Company Only the Second Continuously Operated Distillery to Reach Historic Number

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned distilled spirits producer and the world’s second-largest holder of aging Kentucky Straight Bourbon Whiskey, today celebrated the filling of Bourbon barrel number 5,500,000. Heaven Hill is only the second continuously operating Bourbon producer to reach the historic benchmark.

“It is indeed a proud day for our company and our extended Heaven Hill family,” said Heaven Hill Distilleries President Max L. Shapira. “That the filling of this historic barrel is personally overseen by two generations of my family and two generations of the family of our Master Distillers Parker and Craig Beam makes this occasion all the more auspicious and historic.”

No one could foresee the many changes and tremendous growth that lay ahead for both Heaven Hill and the American Whiskey industry in between the filling of their first barrel— ironically on Friday, December 13^th, 1935—and their latest milestone barrel, but the company remains true to its original mission as a family-owned and operated independent Kentucky company, the last remaining in the Bourbon business today.

The 5.5 millionth barrel was “bunged off” by sixth- and seventh-generation father and son Master Distillers Parker and Craig Beam in a brief ceremony at Heaven Hill’s cistern room attended by company executives and local dignitaries. Bardstown Mayor J. Richard Heaton also spoke at the brief ceremony and congratulated the company on their latest accomplishment. The barrel was then moved to Rickhouse “Y” where it will rest alongside the other Heaven Hill milestone casks in a special display for touring visitors to Heaven Hill’s Bourbon Heritage Center.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second-largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Agua Luca Brazilian Rum Cachaça; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries
(502) 413-0220

lkass@heaven-hill.com

5th November 20086th December 2018

Heaven Hill Distilleries Captures “Visitor Attraction of the Year” Award at Whisky Magazine’s 2008 Icons of Whisky USA Presentations

Bourbon Heritage Center Cited as a “Beacon for Kentucky Bourbon”

LOUISVILLE, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned distilled spirits producer and marketer, won the “Visitor Attraction of the Year” award during the presentation of Whisky Magazine’s “Icons of Whisky-USA” on October 21 in Louisville. The “Icons of Whisky” are “designed to celebrate the people and places behind the greatest whiskies in the world,” according to the organizers, and the winners of the three regional Icon Awards—USA, Scotland and the rest of the world—go on to the final worldwide Icons of Whisky. These are announced at an awards ceremony at the Hurlingham Club in London on February 26, 2009, coinciding with the opening of Whisky Live London.

The Bardstown-based company, the world’s second-largest holder of aging American Whiskey, produces such critically acclaimed brands as Evan Williams Single Barrel Vintage Bourbon, Elijah Craig Bourbon, Rittenhouse Rye, Bernheim Original Wheat Whiskey, and the Parker’s Heritage Collection of American Whiskeys, all crafted under the watchful eyes of sixth and seventh generation Master Distillers Parker and Craig Beam.

Heaven Hill was awarded “Visitor’s Attraction of the Year” for their Bourbon Heritage Center, which upon its opening in October of 2004 immediately raised the bar for all other hospitality facilities along the Kentucky Bourbon Trail. The Icon of Whisky award praised Heaven Hill’s Bourbon Heritage Center for “continually educating an increasing number of visitors in its barrel tasting room and offering a wide range of tours to suit novice to expert. (It is) a beacon for Kentucky Bourbon.” In 2007 the Bourbon Heritage Center welcomed nearly 50,000 visitors to Bardstown, making it the most visited attraction in the historic Nelson County city.

“We are of course thrilled to be recognized and honored by the Icons of Whisky Awards and Whisky Magazine for this highly coveted distinction,” noted Lynne Grant, Director of Guest Services at the Heaven Hill Bourbon Heritage Center. “To have won, particularly now that the Kentucky Bourbon Trail has become so popular and so many of our competitors have invested heavily in their own visitor’s facilities, makes it even sweeter.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second-largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Agua Luca Brazilian Rum Cachaca; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries
(502) 413-0220
lkass@heaven-hill.com

5th November 20086th December 2018

Heaven Hill Distilleries Captures “Distiller of the Year” and “Visitor Attraction of the Year” Awards at Whisky Magazine’s 2008 Icons of Whisky USA Presentations

America’s Largest Independent Family-Owned Distilled Spirits Company Is the Only Multiple Award Recipient

LOUISVILLE, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned distilled spirits producer and marketer, won both the “Distiller of the Year” and “Visitor Attraction of the Year” awards during the presentation of Whisky Magazine’s “Icons of Whisky-USA” on October 21 in Louisville. The Icons of Whisky are “designed to celebrate the people and places behind the greatest whiskies in the world,” according to the organizers, and the winners of the three regional Icon Awards—USA, Scotland and the rest of the world—go on to the final worldwide Icons of Whisky. These are announced at an awards ceremony at the Hurlingham Club in London on February 26, 2009, coinciding with the opening of Whisky Live London.

In awarding “Distiller of the Year”, Whisky Magazine Editor Rob Allanson cited Heaven Hill’s “launch of the Parker’s Heritage Collection (of rare whiskeys), their continuing commitment to producing five distinct styles of American Whiskey, and for continuously investing in their operations and brands.”

“It would have been a great accomplishment and honor to have won just one of the Icons of Whisky awards,” stated Heaven Hill Distilleries President Max L. Shapira. “But to have won not only Distiller of the Year, but also Visitor Attraction of the Year, is like the grand slam of accolades. On behalf of my family, of Parker and Craig Beam, of the staff of the Bourbon Heritage Center and all our Heaven Hill employees, we can only say that we are humbled and most appreciative.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second-largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Agua Luca Brazilian Rum Cachaca; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries
(502) 413-0220

lkass@heaven-hill.com

16th September 20086th December 2018

Heaven Hill Distilleries’ Bourbon Heritage Center Releases Limited Edition William Heavenhill Signature 225th Birth Date Commemorative Bourbon Bottling

Only 225 Bottles of 225-Month-Old Bourbon To Be Sold at Bardstown, Kentucky Visitor’s Center

BARDSTOWN, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned distilled spirits producer and marketer, announces the release of a special limited edition Bourbon bottling commemorating the 225th anniversary of the birth date of William Heavenhill, the Nelson County farmer and distiller after whom the company is named. The William Heavenhill Signature 225th birth date special limited edition, available only at the retail gift shop at Heaven Hill’s Bourbon Heritage Center in Bardstown, KY, is a small batch Bourbon aged for 225 months (18 years, 9 months) and bottled at the barrel proof of 127.6 (63.8% alcohol by volume).

William Heavenhill was born on September 15, 1783 (according to local legend, he was born in the midst of a surprise Indian attack which forced his mother to give birth underneath a waterfall where she was hiding) and became a Bardstown farmer and distiller of repute. His limestone spring is the same that inspired the name of Heaven Hill Distilleries, which has since grown to become the world’s second largest holder of aging American Whiskey with over 700,000 barrels in inventory, on the very same land where William once grew corn for his whiskey.

It is only fitting then that the bottling that marks his 225th birthday should be rare and unique, with each bottle filled and assembled completely by hand. The antique-style round shouldered 750ml bottle is thick and heavy, finished with a cork and sealed with hand-dipped metallic copper wax. The labels use a textured paper stock with deep red and matte metallic copper inks. The barrel proof and bottle number are each individually written on a separate label. The entire bottle is then nestled in an elegant gift box

made of oak, laser engraved with the logo and bearing a label telling the story of William Heavenhill and his connection to Heaven Hill Distilleries.

The William Heavenhill Signature Commemorative Bourbon bottling will only be available as long as the stock of 225 bottles remains at the Bourbon Heritage Center at a price of $500 per 750ml bottle. Each bottle will also be individually autographed by Heaven Hill Distilleries Master Distiller Parker Beam. This special limited edition bottling will be the second exclusive, rare bottling available only at the Heaven Hill Distilleries Bourbon Heritage Center—the other being the export-only Evan Williams 23-year-old, which sells for $350 at the Center.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second-largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Agua Luca Brazilian Rum Cachaca; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries

(502) 413-0220

lkass@heaven-hill.com

9th September 200822nd January 2019

Evan Williams Bourbon Awards Grand Prize in “Hook Your Dream Boat” Sweepstakes

Top prize of pro angler Jason Quinn’s 21 foot tournament bass boat personally awarded by Quinn to John Oden of Alabama

LAKE LOGAN MARTIN, AL. – Heaven Hill Distilleries, Inc., producers of Evan Williams Kentucky Straight Bourbon Whiskey, the country’s second largest selling Bourbon brand, announces the awarding of the Grand Prize in the Evan Williams “Hook Your Dream Boat” Sweepstakes. The Grand Prize, won by John Oden of Birmingham, Alabama, is the actual 21-foot 250 horsepower 2007 tournament bass boat used by professional bass fisherman Jason Quinn during last year’s Elite Bassmaster Tournament season, plus a day of fishing with Jason in the Grand Prize craft. Quinn himself personally presented the boat to Mr. Oden near Oden’s home at Lake Logan Martin on August 21^st.

The sweepstakes, which ran where legal from February until May, was offered to consumers through the Evan Williams website (www.evanwilliams.com) and through entry forms offered at Elite Series expo shows. An extensive print ad schedule in Field & Stream, Bassmaster, Sports Illustrated, and Playboy also drove readers to the website to enter. The “Hook Your Dream Boat” promotion, also sponsored by Costa del Mar Sunglasses and Storm Crank Bait Lures, offered 5 GPS navigational units for First Place prizes, 10 pair of Costa Del Mar Fishing Sunglasses for Second Place winners, 25 Storm Crank Baits for Third Place, and 50 Evan Williams Hats for Fourth Place winners.

Team Evan Williams Bassmaster Elite Series professional anglers Jason Quinn and Russ Lane, who fish in Evan Williams Bourbon wrapped bass boats, are the centerpiece of the bass fishing promotion that has helped drive Evan Williams to the number two selling Bourbon in the United States. “This sweepstakes, in concert with the targeted advertising, web promotions, retail activity and event sponsorship we are continuing with, is serving to keep Evan Williams top-of-mind among the avid Bourbon drinking and highly brand-loyal bass fishing community,” asserted Heaven Hill Brand Manager Susan Wahl. “We have seen and fully expect to continue to see great results from this endeavor.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second-largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Agua Luca Brazilian Rum Cachaca; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries

(502) 413-0220

lkass@heaven-hill.com

4th September 200822nd January 2019

Heaven Hill Distilleries Unveils New Design for Two Fingers® Tequila Line

BARDSTOWN, KY – Heaven Hill Distilleries, Inc. announces a new package design for its Two Fingers Tequila line. The new Two Fingers look is more in line with the Tequila category while maintaining the brand’s unique flair. The package redesign includes a clear bottle and a more streamlined black label prominently featuring a Blue Agave plant.

“Because there are two decades of equity in the package design, we wanted to maintain the black iconography but make it more contemporary,” said Reid Hafer, Senior Brand Manager for Two Fingers Tequila.

Along with the new package design, point of sale material has been developed to support the new look. The new marketing materials will feature the revamped tagline, “It Takes Two” in keeping with the identity of the brand. The POS also compliments the authentic look of the new package.

Two Fingers Silver and Gold varieties are made in Mexico’s largest family-run distillery from blue agave plants that grow in the mountainous Los Altos region of Mexico’s Jalisco Province. The area is well-known for deep natural springs and the ideal climate for growing the biggest, most flavorful blue agave plants.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com

20th August 20085th February 2019

Heaven Hill Distilleries Announces Release of the Second Edition of “Parker’s Heritage Collection” American Whiskey Series

2008 release is a 27-year-old Bourbon hand selected by legendary Master Distiller Parker Beam

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned spirits producer and marketer, announces the release of the second edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6^th Generation Master Distiller Parker Beam. The second release, a very small batch of 27-year-old barrels bottled at 96 proof, follows on the heels of the sold-out 2007 first edition, a barrel-proof Bourbon which was named as the 21^sttop spirit in the world by renowned expert F. Paul Pacult in his 2008 book Kindred Spirits 2.

This second edition, which will be appearing on retail shelves in October and November, will be drawn from 100 barrels hand selected by legendary Master Distiller Parker Beam. Even though these barrels will have matured for a full 27 years in Heaven Hill’s Warehouse U in Bardstown, Parker intentionally selected barrels that matured on the lower floors of the rickhouse (the third floor of seven), meaning that the low storage, where high temperatures can run 6 to 10 degrees below those on the sixth and seventh floors, mitigated the potential effects of overaging. This 2008 Parker’s Heritage Collection will be available in limited quantities nationally in major metro markets for an average retail price of $200 per bottle.

Future editions of Parker’s Heritage Collection, to be released annually every Fall, will feature unique expressions of American Whiskey styles drawn from Heaven Hill’s inventory of more than 700,000 aging barrels, the world’s second largest holdings. Heaven Hill, as the only remaining national distiller that produces Bourbon, Rye, Corn and Wheat Whiskeys (Tennessee Whiskey being the remaining straight whiskey type, which must be law be made in Tennessee), has in its rickhouses more whiskey styles/types than any other producer, barrels that would typically be dumped for acclaimed brands like Evan Williams and Elijah Craig Bourbon, Rittenhouse and Pikesville Ryes, Mellow Corn Corn Whiskey and Bernheim Original Wheat Whiskey. But Parker Beam, who oversees all aspects of whiskey production at Heaven Hill alongside his son Craig, much as Parker did with his father Earl, has earmarked select barrels of each of these styles to be dumped for future editions of Parker’s Heritage Collection.

“This second release is a Bourbon that only Heaven Hill could offer,” commented Parker Beam. “Today’s American Whiskey connoisseur is looking for exceptional characteristics in their products, and clearly this Bourbon delivers a lot of age. But I wanted to make sure that the barrel didn’t overwhelm the grain notes of this bottling, so I intentionally sought out barrels from the lower floors. This Bourbon is 27 years old, but in my opinion drinks more like our 18-year-old Elijah Craig Single Barrel, drawn from the top floors, or even some of our 15-year-old export Bourbons.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com