BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., has added two new flavors to the Burnett’s Flavored Vodka portfolio as the Flavored Vodka category remains one of the most vibrant category segments in the distilled spirits industry. Sweet Tea and Espresso Flavored Vodkas are now available nationally.
Since the introduction of its first flavor, Burnett’s Vodka Flavors have grown to become one of the largest portfolios in the entire industry. The franchise now includes 18 flavors in the line, including Blueberry, Cherry, Citrus, Coconut, Cranberry, Grape, Lime, Mango, Orange, Peach, Pomegranate, Raspberry, Sour Apple, Strawberry, Vanilla, Watermelon and now Sweet Tea and Espresso.
“These newest flavors are the result of considerable interest among consumers and retailers alike,” said Reid Hafer, Senior Brand Manager. “We have generally tried to push the envelope of innovation but always within the desires of our truest focus groups.”
The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.
Burnett’s Sweet Tea and Espresso Vodkas are available in P.E.T. 1.75 liter and glass 1.0 liter/750 ml sizes and bottled at 30% alcohol by volume (60 proof).
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been an annual Beverage Information Group “Growth Brand” and one of the fastest growing products in the entire industry. The entire line includes the flagship Vodka, an array of Flavored Vodkas, Rums, Ultras and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned spirits producer and marketer and the world’s second largest holders of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; and Água Luca Brazilian Rum Cachaça.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries
(502) 413-0219