Author: Heavenhill Admin

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Heaven Hill Distillery Unveils First Bottled Bourbon from Artisanal Distillery at Evan Williams Bourbon Experience

Square 6 pays homage to the plot of land that housed Kentucky’s first commercial distillery

Heaven Hill Distillery today announced the launch of Square 6 Kentucky Straight Bourbon Whiskey, the first bottled Bourbon produced at its artisanal distillery located in the Evan Williams Bourbon Experience at 528 W. Main Street in Louisville, Ky. Square 6 designates the original plot of land where Evan Williams built Kentucky’s first commercial distillery in 1783, sharing the same block on Louisville’s Whiskey Row where the Evan Williams Bourbon Experience first opened in 2013. This initial launch from the one barrel per day, hand-crafted, copper pot still facility is a testament to Heaven Hill Distillery’s commitment to quality, craft and patience. Square 6 is only the beginning in a series of craft products to come from the Evan Williams Bourbon Experience.

As a High Rye Bourbon, the Square 6 mashbill consists of 52 percent corn, 35 percent rye and 13 percent malted barley, a new Bourbon recipe under the Heaven Hill Distillery portfolio. Artisanal Distiller Jodie Filiatreau distills one barrel of American Whiskey per day at the Evan Williams Bourbon Experience and is continually crafting innovative mashbills and tweaking the hand-crafted process for each new recipe. Since the building of the craft distillery, Heaven Hill has been patiently waiting as the barrels quietly age to maturation. During this aging process, a team of master tasters samples each recipe at various stages until that specific mashbill has been deemed to have achieved a taste profile worthy of bottling. Square 6 High Rye Bourbon is the first result of this process and the first bottling from the Evan Williams Bourbon Experience stills. A testament to Heaven Hill’s patience and hallmark extra-aging, Square 6 High Rye Bourbon was aged to perfection before being bottled at 95 proof. Square 6 has a golden amber color, with notes of tobacco, fig and honey on the nose, earthy notes with cardamom and cinnamon to taste, and a short, dry finish.

“Today marks another milestone in the educational, interactive experiences offered at the Evan Williams Bourbon Experience as we can now experience the aroma and taste of this truly hand-crafted process from the grain to the glass,” said Max L. Shapira, Heaven Hill Distillery President. “From the first day Artisanal Distiller Emeritus Charlie Downs turned on the stills nearly eight years ago to Artisanal Distiller Jodie Filiatreau patiently waiting years for this product to come of age in the barrel, today we celebrate Heaven Hill’s commitment to quality and attention to detail.”

Square 6 will be released in a 750ml, stylized, squared off glass bottle with the face label depicting the original map where Evan Williams’ distillery was originally located. The packaging also includes Evan Williams’ signature and the product recipe. The limited release of Square 6 High Rye Bourbon will be available in small quantities as a unique offering at the Evan Williams Bourbon Experience and available at select Kentucky retailers for a suggested retail price of $89.99.

To celebrate the occasion, a commemorative barrel was rolled down Louisville’s Main Street by Heaven Hill Distillery President Max Shapira, Artisanal Distiller Jodie Filiatreau, Artisanal Distiller Emeritus Charlie Downs, Louisville Tourism President & CEO Karen Williams, and Louisville Tourism Chief Operating Officer Cleo Battle. These representatives signified a pillar of the Evan Williams Bourbon Experience and Whiskey Row industry: family legacy, artisanal craft production, Bourbonism, and hospitality. Max Shapira then unveiled the first Bourbon put in bottle made from the Evan Williams Bourbon Experience at a press conference in the lobby.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year. For more information, please visit www.heavenhilldistillery.com.

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE: The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

To download images from this release, please click here.

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Heaven Hill Distillery Announces Spring 2021 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at eight years old. Comprised of barrels produced in spring of 2013, and bottled in spring of 2021, the seventh national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition denotes a green label, consistent across all spring releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $85.

The spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 8-year-old of the nationally released series and features Bourbon pulled from three different rickhouses, on different floors, and two different production dates. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

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Evan Williams Bourbon Experience Releases Annual Limited-Edition Kentucky Derby Festival Bourbon Bottle

The 2013 Vintage, 115 proof Bourbon is dipped in hot pink wax and features the 2021 Pegasus Pin on the bottle neck

As an official sponsor of the Kentucky Derby Festival for the fifth consecutive year, the Evan Williams Bourbon Experience today released a special edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 2021 Pegasus Pin sealed in wax on the neck.

Dipped in a unique hot pink wax, the bottle features a special face label with the gold and teal Kentucky Derby Festival logo and includes an official 2021 Pegasus Pin in an envelope attached to each bottle. Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau, and Kentucky Derby Festival President and CEO, Matt Gibson, unveiled the official 2021 pin and limited-edition bottle at the Evan Williams Bourbon Experience by personally hand-dipping two of the limited-edition bottles.

This product will be available for purchase at the Evan Williams Bourbon Experience for $74.99 beginning Thursday, March 11 and at select Kentucky retailers while supplies last. The limited edition 2013 vintage is bottled at 115 proof, commemorating both the 66th Kentucky Derby Festival plus the 49th Pegasus Pin anniversary. Each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

The Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s Master Distiller, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“The Evan Williams Bourbon Experience is proud to partner yet again with the Kentucky Derby Festival to share the unique Kentucky spirit of hospitality, entertainment and resiliency,” said Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau. “Join us as we raise a toast to all of those in the Bluegrass state who have supported our industries over the past year and look forward to a time of celebration during 2021 Kentucky Derby Festival.”

Bringing the community together since 1956, the Kentucky Derby Festival has become a whirlwind of special events leading up to the big race in May. Each year, the Pegasus Pins are a signature of spring in the Derby City and a key fundraiser for the not-for-profit Festival. The 2021 pins can be purchased exclusively at the Evan Williams Bourbon Experience through March 1, prior to being available at other local retailers.

“Our partnership with Evan Williams celebrates two of Kentucky’s favorite things – the Derby Festival and bourbon,” said Matt Gibson, Kentucky Derby Festival President and CEO. “Although 2021 will be different, Pegasus Pins are still a great way to share the Derby Festival spirit and support your favorite events.”

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

To view and download more images and video from this release, click here.

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Austin Relief Efforts – Deep Eddy Vodka Partners with Local Restaurants, Local Business Partners

AUSTIN, Texas – Deep Eddy Vodka is coordinating local relief efforts to provide Austin residents with warm meals. As of February 17, Deep Eddy Vodka, Kendra Scott, Red Bull and Ranch Rider have committed $30,000+ to the support the Austin community. Deep Eddy Vodka Instagram, @deepeddyvodka, will continue to make updates on relief efforts throughout the coming days.

The following Austin-based restaurants will be providing warm meals throughout today and tomorrow. Austin residents should check respective social media accounts for opening times and updates:

Southside Flying Pizza
Lil’Doddy
Old Thousand
The Well
Chilantro
Southside Pizza
Papa Jacks
China Harbor
OMGSquee
Dell Seton UT

For businesses or restaurants interested in joining these relief efforts, please contact Jennie Wait at jwait@deepeddyvodka.com.

About Deep Eddy Vodka

Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is The Spirits Business 2017 Brand Champion for Vodka. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin Tx., Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka and Deep Eddy Lime Vodka. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

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Deep Eddy Vodka Introduces Deep Eddy Lime

Austin-based spirit brand launches first new flavor in three years, expands portfolio of products made with real, premium ingredients

Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, today launched Deep Eddy Lime. Made with real lime juice and handcrafted in small batches at the Texas-based distillery, this fresh flavor bursts onto the scene amidst a leading citrus portfolio.

Built on the foundation of the ten-time distilled Original Vodka, the bright, tart flavor showcases the real lime juice. The simple, straight forward flavor is ripe for celebrating any occasion, either on its own, topped with seltzer or as an exceptional cocktail base. Citrus tells the success story of Deep Eddy, with Ruby Red building the grapefruit category and Lemon growing its respective category, both leading the competition. Deep Eddy Lime now joins the portfolio as a natural fit amongst the expanding flavors.

“From the first sip, Deep Eddy Lime delivers on the crafted, fresh flavor true to the brand’s reputation,” said Reid Hafer, Group Product Director. “Deep Eddy continues to invigorate the vodka category and spirits industry with our innovative approach to simple, real flavors and passion for the Deep Eddy experience.”

From launching with Deep Eddy Sweet Tea just over a decade ago, to now a 1.5 million case brand, Deep Eddy has built an award-winning portfolio with an authentic brand experience. Core to Deep Eddy Vodka is an All-American, Austin-proud vibe, maintained to this day with the Austin-based brand headquarters, state-of-the-art distillery in Buda, and Deep Eddy Tasting Room in Dripping Springs. In addition to Lime, Deep Eddy Vodka’s portfolio is complete with Original Vodka, Orange, Peach, Lemon, Ruby Red, Cranberry and Sweet Tea.

Deep Eddy Lime will be supported in trade and consumer media, social media, out of home displays, and retail point-of-sale. Deep Eddy Lime will be available nationwide beginning March 2021. The suggested retail price is $19.99/750ml bottle.

Dive in and appreciate the authentic flavor of Deep Eddy Lime with these recommended recipes:

The Skinny Spicy Margarita

  • 1.5 oz Deep Eddy Lime Vodka
  • 0.5 oz. Lime Juice
  • Soda Water
  • 2 Jalapeño slices
  • Tajin Rim and Lime Wedge

Add your tajin rim to your glass of choice. Add jalapeño slices to the bottom of the glass and muddle. Add Deep Eddy Lime Vodka and lime juice. Fill glass with ice and top with soda water. Garnish with a lime wedge.

Avocado Smash

  • 2 oz. Deep Eddy Lime Vodka
  • 0.5 oz. Lime Juice
  • 0.25 oz. Water
  • 1/4 Avocado/Pinch of Salt
  • 3 Jalapeno Slices
  • Salt Rim and Cilantro Leaf

Muddle jalapeños, avocado, salt, and water together in a shaker. Add Deep Eddy Lime Vodka and lime juice. Strain into a coupe glass rimmed with salt. Garnish with a cilantro leaf. 

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

To download images from this release, click here.

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Heaven Hill Brands Employees Donate More Than $13,000 to the Food Literacy Project

Heaven Hill Brands today presented the Food Literacy Project with a $13,765.33 donation benefitting efforts to support youth transforming their communities through food, farming, and the land. Philanthropy is an important part of Heaven Hill’s mission to improve the local communities by offering charitable support for education, cultural enrichment and health and wellbeing, as well as supporting employee-driven partnerships through the annual philanthropy project. To view the virtual donation announcement and check presentation, click here.

Each year Heaven Hill Brands is proud to host an employee-driven and collaborative fundraising project that benefits charities close to its employees’ hearts. The company looks to its employees to submit non-profit organizations to be considered as the recipient of a company-wide, employee-led fundraising effort, with matching funds from the company up to $5,000. Past recipients have included Feeding America, Portland Elementary, Flaget Memorial Hospital’s Project Hope, Ronald McDonald House, and Coalition for the Homeless.

For the fifth Annual Philanthropy Project, Heaven Hill chose the Food Literacy Project, which was submitted by Rachel Nally, Environmental and Sustainability Manager. The Food Literacy Project is extremely important to Rachel because having been raised in the suburbs, she did not have regular exposure to seeing food grow. Though her parents had a garden, she was lucky to spend some weekends at her grandparent’s rural home where they had a large kitchen garden, until they too moved to the suburbs. As small family farms and kitchen gardens rapidly disappear from the landscape, so does the knowledge of how to grow food, cook food, and care for the land, especially in urban and underserved areas.

“Food Literacy Project’s vision speaks loudly to our world today and resonated with employees across our company as we continue to address health, wealth and food disparities in both our city and our country,” said Rachel. “Now I have my own garden that feeds our family through a good part of the year, but in the early days I felt like I was re-learning everything I thought I knew about food.  As small family farms and kitchen gardens rapidly disappear from the landscape, so does the knowledge of how to grow food, cook food, and care for the land, especially in urban and underserved areas.”

The Food Literacy Project is a nonprofit organization with a vision to create a healthy and equitable community where people and places thrive. Since 2005, the Food Literacy Project has been building resilience in our community, especially during this unsettling time, by engaging youth leaders to provide access to fresh and healthy food and caring for our neighbors.

“The Food Literacy Project is grateful to receive support from Heaven Hill Brands,” said Carol Gundersen, Founder and Executive Director of the Food Literacy Project.  “The past year has been challenging for everyone. But for many in our community, struggle and uncertainty are persistent conditions. Social norms and unjust policies have limited access to healthcare, economic prosperity, and healthy food for far too many generations. The question is, how do we begin to erode these barriers and grow a community where we all can thrive?”

Carol said, “we believe in the power of young people to address the root causes of food insecurity and build our community’s capacity to become healthy, just, sustainable, and equitable.” She added, “I would like to thank all the employees at Heaven Hill for their commitment to helping our community GROW FORWARD.”

Through several fundraising initiatives between September and December 2020, Heaven Hill employees worked together to raise funds for the Food Literacy Project. Heaven Hill is proud of its employees’ commitment to giving back to the community and excited to see the impact this donation makes in the community.

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MEDIA CONTACT: 

Lauren Cherry 
Heaven Hill Brands 
(502) 413-0217 
lcherry@heavenhill.com  

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Black Velvet Whisky Introduces Black Velvet Apple

Black Velvet Whisky, the second-largest selling Canadian whisky in the world, today launched Black Velvet Apple. With its perfect blend of original Black Velvet Canadian Whisky and natural apple flavors, the new flavor is ripe for success amongst a growing category.

A natural fit for the Black Velvet flavors lineup, apple continues to see heightened success across brown spirits as the leading flavor. Black Velvet Apple delivers a smooth, balanced taste with a burst of tart, green apple followed by a bright, crisp finish. Apple joins Black Velvet Toasted Caramel to further expand the current flavor offerings in the franchise.

“Black Velvet Apple is an approachable flavor that marries the quality of Black Velvet Whisky with the hottest flavor in brown spirits today for an extraordinary taste,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “With renewed attention and investment in Black Velvet, we are invigorating the brand with thoughtful innovation that honors the Black Velvet legacy and brings new consumers to this iconic brand.”

Heaven Hill Brands acquired the Black Velvet Distilling Company in November 2019, quickly moving forward on infrastructure developments to build upon the success and experience of the Black Velvet team in Lethbridge, Canada. Building on the success of Toasted Caramel, flavor innovation with Black Velvet Apple introduces the next phase of investment in the historic brand, welcoming in new consumers and providing choice to current fans. Black Velvet Apple will be supported at retail with point of sale and displays, as well as across trade media.

Black Velvet Apple will be available in limited markets February 2021 at a suggested retail price of $10.99/750ml. Bottled at 70 proof, Black Velvet Apple will be produced in 1.75L, 750ml, and 50ml.

Enjoy Black Velvet Apple served neat, over ice, with your favorite mixer, or in one of the following refreshing cocktails:

Canadian Mounty Mule

Image

2 oz. Black Velvet Apple

½ oz. Lime Juice

3 oz. Ginger Ale

Build all ingredients in a mule mug or collins glass over ice, stir, and garnish with lime

Oldman Old Fashioned

Image

¾ oz. Black Velvet Apple

1 ½ oz. Black Velvet Whisky

3 dashes of Angostura Bitters

2 dashes of Orange Bitters

Combine all ingredients in a mixing glass with ice and stir well until chilled. Serve over ice and garnish with orange peel.

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MEDIA CONTACT: 

Lauren Cherry 
Heaven Hill Brands 
lcherry@heavenhill.com  

To download images from this release, visit here.

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Heaven Hill Brands Introduces Environmental Sustainability Strategy for Next Decade

Largest Independent, Family-Owned and Operated Distilled Spirits Supplier Identifies Four Key Areas to Cultivate Sustainable, Thriving Communities

Heaven Hill Brands announced today the company’s first official environmental sustainability strategy that addresses pressing environmental challenges within the industry and local communities in four key areas: water, emissions, waste, and conservation. As a leader in the industry since 1935, Heaven Hill’s success has been built on a commitment to integrity in the communities where employees work and live. These specific efforts set the course for continued resiliency, both a hallmark of Heaven Hill’s 85-year history and a guiding concept for the future.

“Heaven Hill has always strived to be a good partner in our communities and to be a good steward of the natural resources used to create our products,” said Rachel Nally, Heaven Hill Brands Manager of Environment & Sustainability. “Cultivating sustainable and thriving communities is important for our employees, our partners, and our neighbors. We are passionate about this next era in our commitment to responsibly use natural resources, reduce energy use, safely dispose waste, and conserve the ecosystems that support our business.”

The following goals were developed with a focus on science-based research, international climate standards, and internal expertise, and have been deemed necessary to achieve by 2030:

  • Use water more efficiently by improving water use efficiency by 15%
  • Drive toward zero carbon emissions by reducing carbon emissions from operations by 30%
  • Reduce waste by eliminating 10% of waste generated by operations, reducing virgin plastic in bottles by 50%, and working towards zero waste visitor experiences
  • Conserve the ecosystems that support the business by sponsoring planting of 5,000 trees of substantial size in local communities, supporting sustainable white oak supply, and supporting sustainable agriculture

Significant investments in these efforts across production, new technology and training initiatives are currently underway. A legacy of good stewardship of natural resources to create Heaven Hill’s products sets the runway for this future growth. Heaven Hill has implemented a variety of projects over recent years, including replacement of light fixtures with more energy efficient LED bulbs, implementation of recycling programs within operations, completion of multiple boiler efficiency projects to reduce energy needs, and tree plantings around Bernheim Distillery. Over the course of the next decade, both corporate and branded initiatives will continue to be announced to support these goals as the long-term vision takes shape. To learn more about Heaven Hill’s environmental sustainability efforts, visit here.

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Heaven Hill Brands Appoints Andy Shapira Vice President External Business Development

Heaven Hill Brands has named Andy Shapira Vice President of External Business Development. In the new role, Andy will be responsible for pursuing strategic acquisitions and providing the company and its Executive Leadership Team with insight about emerging market conditions.

As beverage alcohol evolves and diversifies, the future of suppliers will require creative views of business strategy and route-to-market. The role will capitalize on Andy’s work over the last twenty years combining his investment banking, relationship-driven experience with his knowledge of distilled spirits industry trends and innovations.

“Heaven Hill’s success over our 85-year history is built on our ability to identify and capitalize on industry trends,” said Max L. Shapira, President of Heaven Hill Brands. “Andy’s new role will ensure that Heaven Hill remains an enduring, family-owned company for generations ahead.”

Andy resides in Louisville, Ky. with his wife, Kristin, and three daughters.

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Heaven Hill Distillery Fills Nine Millionth Barrel of Kentucky Straight Bourbon Whiskey

Heaven Hill Distillery, the world’s second-largest holder of aging Kentucky Straight Bourbon Whiskey, today filled its nine millionth Bourbon barrel. Heaven Hill is the only local, independent, family-owned and operated company to reach this historic benchmark.

“In a year defined by teamwork and perseverance, today we celebrate another historic Heaven Hill milestone as we fill the nine millionth barrel of Bourbon,” said Max L. Shapira, President, Heaven Hill. “This nine millionth barrel, a rare achievement in the industry, is a testament to Heaven Hill’s commitment to quality and consistency since 1935.”

The milestone wraps up a banner year of Heaven Hill’s continued investment in the future of American Whiskey. Now aging more than 1.8 million barrels across 63 warehouses, Heaven Hill’s Bernheim distillery produces 1,300 barrels per day. The new Bourbon Heritage Center tasting rooms and retail store were completed and a grand opening of the entire new center is on track for early summer 2021. The launch of Larceny Barrel Proof, Elijah Straight Rye Whiskey, Elijah Craig Toasted Barrel and Parker’s Heritage Collection 10-Year-Old Heavy Char showcased the depth of premium innovation across diverse portfolio of award-winning mashbills. Recognized by industry professionals and consumers alike, the award season culminated with Larceny Barrel Proof Bourbon named as Whisky Advocate’s 2020 Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years.

The nine millionth barrel will be put up to age in Rickhouse Y, where it will be displayed amongst Heaven Hill’s other milestone barrels.

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

To download images relevant to this release, please visit here.