For Immediate Release
BARDSTOWN, Ky. – The Burnett’s Flavored Vodka portfolio continues to grow with the addition of the 19th flavor – Pink Lemonade. Burnett’s continues to expand the franchise with the development of innovative new flavors.
Now one of the largest flavor portfolios in the industry, there are 19 flavors in the line, including Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Grape, Lime, Mango, Orange, Peach, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla and Watermelon, in addition to the new Pink Lemonade.
“Consumers continue to seek great new flavors in for their favorite drinks and new creations,” said Reid Hafer, Senior Brand Manager. “We feel we have responded with some unique introductions like Sweet Tea and Pink Lemonade that do not necessarily conform to a standard fruit lineup.”
The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.
Burnett’s Pink Lemonade is available in P.E.T. 1.75 liter/50ml and glass 1.0 liter/750 ml sizes and bottled at 35% alcohol by volume (70 proof).
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been an regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the entire industry. The entire line includes the flagship Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; Hpnotiq Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça and Lunazul Tequila.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Larry Kass
Director, Corporate Communications
Heaven Hill Distilleries
(502) 413-0220
lkass@heavenhill.com