Category: New Products

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Heaven Hill Distillery Announces Spring 2021 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at eight years old. Comprised of barrels produced in spring of 2013, and bottled in spring of 2021, the seventh national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition denotes a green label, consistent across all spring releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $85.

The spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 8-year-old of the nationally released series and features Bourbon pulled from three different rickhouses, on different floors, and two different production dates. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

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Deep Eddy Vodka Introduces Deep Eddy Lime

Austin-based spirit brand launches first new flavor in three years, expands portfolio of products made with real, premium ingredients

Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, today launched Deep Eddy Lime. Made with real lime juice and handcrafted in small batches at the Texas-based distillery, this fresh flavor bursts onto the scene amidst a leading citrus portfolio.

Built on the foundation of the ten-time distilled Original Vodka, the bright, tart flavor showcases the real lime juice. The simple, straight forward flavor is ripe for celebrating any occasion, either on its own, topped with seltzer or as an exceptional cocktail base. Citrus tells the success story of Deep Eddy, with Ruby Red building the grapefruit category and Lemon growing its respective category, both leading the competition. Deep Eddy Lime now joins the portfolio as a natural fit amongst the expanding flavors.

“From the first sip, Deep Eddy Lime delivers on the crafted, fresh flavor true to the brand’s reputation,” said Reid Hafer, Group Product Director. “Deep Eddy continues to invigorate the vodka category and spirits industry with our innovative approach to simple, real flavors and passion for the Deep Eddy experience.”

From launching with Deep Eddy Sweet Tea just over a decade ago, to now a 1.5 million case brand, Deep Eddy has built an award-winning portfolio with an authentic brand experience. Core to Deep Eddy Vodka is an All-American, Austin-proud vibe, maintained to this day with the Austin-based brand headquarters, state-of-the-art distillery in Buda, and Deep Eddy Tasting Room in Dripping Springs. In addition to Lime, Deep Eddy Vodka’s portfolio is complete with Original Vodka, Orange, Peach, Lemon, Ruby Red, Cranberry and Sweet Tea.

Deep Eddy Lime will be supported in trade and consumer media, social media, out of home displays, and retail point-of-sale. Deep Eddy Lime will be available nationwide beginning March 2021. The suggested retail price is $19.99/750ml bottle.

Dive in and appreciate the authentic flavor of Deep Eddy Lime with these recommended recipes:

The Skinny Spicy Margarita

  • 1.5 oz Deep Eddy Lime Vodka
  • 0.5 oz. Lime Juice
  • Soda Water
  • 2 Jalapeño slices
  • Tajin Rim and Lime Wedge

Add your tajin rim to your glass of choice. Add jalapeño slices to the bottom of the glass and muddle. Add Deep Eddy Lime Vodka and lime juice. Fill glass with ice and top with soda water. Garnish with a lime wedge.

Avocado Smash

  • 2 oz. Deep Eddy Lime Vodka
  • 0.5 oz. Lime Juice
  • 0.25 oz. Water
  • 1/4 Avocado/Pinch of Salt
  • 3 Jalapeno Slices
  • Salt Rim and Cilantro Leaf

Muddle jalapeños, avocado, salt, and water together in a shaker. Add Deep Eddy Lime Vodka and lime juice. Strain into a coupe glass rimmed with salt. Garnish with a cilantro leaf. 

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

To download images from this release, click here.

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Black Velvet Whisky Introduces Black Velvet Apple

Black Velvet Whisky, the second-largest selling Canadian whisky in the world, today launched Black Velvet Apple. With its perfect blend of original Black Velvet Canadian Whisky and natural apple flavors, the new flavor is ripe for success amongst a growing category.

A natural fit for the Black Velvet flavors lineup, apple continues to see heightened success across brown spirits as the leading flavor. Black Velvet Apple delivers a smooth, balanced taste with a burst of tart, green apple followed by a bright, crisp finish. Apple joins Black Velvet Toasted Caramel to further expand the current flavor offerings in the franchise.

“Black Velvet Apple is an approachable flavor that marries the quality of Black Velvet Whisky with the hottest flavor in brown spirits today for an extraordinary taste,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “With renewed attention and investment in Black Velvet, we are invigorating the brand with thoughtful innovation that honors the Black Velvet legacy and brings new consumers to this iconic brand.”

Heaven Hill Brands acquired the Black Velvet Distilling Company in November 2019, quickly moving forward on infrastructure developments to build upon the success and experience of the Black Velvet team in Lethbridge, Canada. Building on the success of Toasted Caramel, flavor innovation with Black Velvet Apple introduces the next phase of investment in the historic brand, welcoming in new consumers and providing choice to current fans. Black Velvet Apple will be supported at retail with point of sale and displays, as well as across trade media.

Black Velvet Apple will be available in limited markets February 2021 at a suggested retail price of $10.99/750ml. Bottled at 70 proof, Black Velvet Apple will be produced in 1.75L, 750ml, and 50ml.

Enjoy Black Velvet Apple served neat, over ice, with your favorite mixer, or in one of the following refreshing cocktails:

Canadian Mounty Mule

Image

2 oz. Black Velvet Apple

½ oz. Lime Juice

3 oz. Ginger Ale

Build all ingredients in a mule mug or collins glass over ice, stir, and garnish with lime

Oldman Old Fashioned

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¾ oz. Black Velvet Apple

1 ½ oz. Black Velvet Whisky

3 dashes of Angostura Bitters

2 dashes of Orange Bitters

Combine all ingredients in a mixing glass with ice and stir well until chilled. Serve over ice and garnish with orange peel.

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MEDIA CONTACT: 

Lauren Cherry 
Heaven Hill Brands 
lcherry@heavenhill.com  

To download images from this release, visit here.

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Heaven Hill Distillery Announces Release of Limited-Edition Heaven Hill 85th Anniversary Single Barrel Kentucky Straight Bourbon Whiskey

Commemorative bottles comprised from a single 13-year-old barrel

Heaven Hill Distillery announced today the release of Heaven Hill 85th Anniversary 13-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. This single barrel limited-edition release celebrates the distillery’s 85 years of distilling tradition.

“Perseverance is a hallmark of Heaven Hill’s history, and a value resonating across the industry this year,” said President Max L. Shapira. “Our steadfast commitment to quality and an enduring legacy continues to guide Heaven Hill’s path forward. We look forward to lifting America’s spirit for the next 85 years, as we have since 1935.”

The Heaven Hill 85th Anniversary edition is comprised of one barrel filled on Dec. 13, 2006 and dumped on Dec. 13, 2019, honoring the anniversary date Heaven Hill first filled a barrel with Kentucky Bourbon in 1935. The 13-year-old Kentucky Bourbon, another key callback to the anniversary date, was aged on the second floor of Rickhouse G on Heaven Hill’s main Bardstown campus. The anniversary bottle is cut to 107 proof, Heaven Hill’s original barrel entry proof circa 1935, and non-chill filtered.

This ultra-premium Bourbon will be released in an elegant, tall 750ml bottle placed in a custom wooden box bearing two H’s on each side signifying the Heaven Hill name. The bottle is secured in the box with magnetic closure and sits in a blue satin-lined base. The distiller’s notes label features hand-written bottle numbers, distiller tasting notes, and DSP-KY-1, denoting the Heaven Hill Bernheim Distillery. The one-time release of Heaven Hill 85th Anniversary 13-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey will be available late 2020 in at the Bourbon Heritage center and select Kentucky retailers for a suggested retail price of $299.99.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT – MEDIA ONLY:

Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

To download images relevant to this release, please visit here.

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Heaven Hill Distillery Announces Release of 2020 Parker’s Heritage Collection Limited Edition Bottling

14th edition of the annual ultra-premium release is a 10 Year Old Heavy Char Bourbon, continues the distillery’s commitment to support ALS research and patient care

Heaven Hill Distillery announced today the 2020 limited edition release of Parker’s Heritage Collection 10 Year Old Heavy Char Bourbon. The 14th edition will ship nationally beginning in September at an SRP of $120.00.

Parker’s Heritage Collection is a hallmark lineup of Heaven Hill Distillery’s exploration in premium innovation. The 14th edition continues the interaction of barrel char across varying mashbills, this time with Heaven Hill’s traditional Bourbon mashbill of 78% corn, 12% malted barley and 10% rye. Aged in heavy char (Level 5) barrels, as opposed to the customary Level 3 for Heaven Hill, the resulting flavors carry intensified notes of the traditional Bourbon. Consisting of 102 barrels aged on the sixth floor of rickhouse Y for 10 years, the heavy char brings forth a caramel and maple sweetness, as well as slight smokiness developed after 40 Kentucky seasons in the barrel.

The second heavy char edition of the series advances the study of how a more intense char allows the liquid to penetrate deeper into each barrel stave and the effects on the resulting flavor. Bottled at 120 proof (60% abv) and non-chill filtered to preserve all the flavor compounds, this Bourbon showcases the broad range of Heaven Hill Distillery’s 1.8 million barrels of aging inventory.

“The Parker’s Heritage Collection is a testament to the attention to detail crafted throughout Heaven Hill’s distilling legacy,” said Susan Wahl, Vice Present, American Whiskies at Heaven Hill. “It is an honor to continue Parker’s interest in innovation through this series and showcase the variety of Heaven Hill Distillery’s portfolio. It is in tribute to Parker and his legacy that we continue to support ALS research and patient care with this series.”

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past seven editions from 2013-2019, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, the 11-Year-Old Single Barrel, Orange Curaçao-finished Kentucky Straight Bourbon Whiskey,  and Heavy Char Rye Whiskey, respectively, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With the 2020 Heavy Char Bourbon edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.

Packaged in the same upscale 750ml bottle as the previous thirteen editions, but with a navy blue label, the newest Parker’s Heritage Collection is available in a three-bottle case and will be available at retail starting in October. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

Bottle shot can be downloaded here.

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Elijah Craig Releases Limited Edition Beer Barrel Finish in Partnership with Goose Island Beer Company

Limited edition Heaven Hill Visitor Experiences Curbside Offering, Live Virtual Tasting Experience with Heaven Hill Distillery and Goose Island

Elijah Craig Bourbon announced today the limited release of Elijah Craig Beer Barrel Finish in partnership with Goose Island Beer Company. Offered as a curbside release at Heaven Hill Distillery’s Kentucky visitor experiences, this distinctive Bourbon aged in barrels that stored both Bourbon and beer also includes a live virtual tasting experience with experts from Heaven Hill Distillery and Goose Island. Bottled in the traditional Elijah Craig 200ml packaging, the 94 proof Bourbon with virtual tasting experience retails for $39.99.

Only three barrels were used to finish this Bourbon, originally beginning their life as a new, level three charred oak aging Heaven Hill’s traditional Bourbon mashbill. The freshly emptied barrels then travelled to Chicago to eventually age the award-winning Goose Island Bourbon County Stout released on Black Friday 2018. The barrels then travelled back to Kentucky for a third life finishing fully matured Elijah Craig Small Batch for 10 months.

The resulting flavor incorporates the nuances from years of storing both Bourbon and beer with notes of rich chocolate interwoven. On Wednesday, Sept. 16 from 5:00 p.m. – 6:00 p.m., join Conor O’Driscoll, Heaven Hill Distillery Master Distiller; Keith Gabbett, Goose Island Brewmaster; Mike Siegel, Goose Island Research & Development Brewing Manager; and Mike Smith, Goose Island Senior Brand Manager as they detail the story behind the barrels of this unique product.

Elijah Craig Beer Barrel Finish

Limited Availability

Price per Experience: $39.99

RESERVATIONS: Secure a bottle, virtual tasting experience set, and reserve a Curbside Pickup time slot for Monday, Sept. 14 at reservations.heavenhill.com. A confirmation email including directions for how to join the Virtual Tasting will be provided once a spot has been confirmed. While supplies last. Must be 21 years or older to participate. Must show proper ID upon arrival.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

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Heaven Hill Distillery Announces Fall 2020 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the fall 2020 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 14-years-old. Comprised of barrels produced in fall of 2005, and bottled in fall of 2020, the sixth national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the fall edition denotes a black label, consistent across all fall releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $140.

A previous 14-year-old edition was released as a visitors center and Kentucky allocated product, denoted with a red label. The fall 2020 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 14-year-old of the nationally released series and features Bourbon pulled from different rickhouses, at different floors, and on different production dates. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

To view or download more images from this release, click here.

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Elijah Craig Launches Toasted Barrel Kentucky Straight Bourbon Whiskey

New expression finished in custom toasted new oak barrels continues Elijah Craig’s spirit of innovation

Elijah Craig, a leading premium Kentucky Bourbon, today announced the launch of Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey. The latest line extension from the award-winning Elijah Craig family, Toasted Barrel adds an extra layer of sweet oak complexity to the traditional Bourbon.

The process begins with fully matured Small Batch, which is dumped and then re-entered at barrel proof into a second, custom toasted new oak barrel designed in partnership with Independent Stave Company. Made with 18-month air dried oak, the finishing barrel is first toasted and then flash-charred using a moderate toast temperature and toast time. An extensive research and development process resulted in a final barrel toast profile bringing forward dark sugar flavors within the wood to create a balance of smokiness and sweetness after months of finishing. The resulting taste is big, rich and complex with spice and pepper notes that fade into milk chocolate with a hint of smoke as the finish lingers with chocolate and baking spices. Only charred new American oak barrels are used throughout the process to maintain the standards of identity class and type designation for Straight Bourbon Whiskey.

“Elijah Craig Toasted Barrel pays homage to our namesake’s pioneering spirit as the first to char oak barrels through thoughtful innovation in the barrel-aging process,” said Max Stefka, Elijah Craig Senior Brand Manager. “It was a pleasure partnering with Independent Stave Company to create a custom toast profile and char level designed to best complement fully matured Elijah Craig. Twice barreled for nuanced flavor, Toasted Barrel showcases a Straight Bourbon process unique in the marketplace.”

In 1789, Elijah Craig was the first to char oak Barrels to make Bourbon, earning his place in history as the “Father of Bourbon.” Toasted Barrel celebrates this pioneering spirit by pushing the Bourbon barrel-aging process a step further. Elijah Craig Toasted Barrel is bottled at 94 proof, consistent with Elijah Craig Small Batch Bourbon and Elijah Craig Straight Rye Whiskey, and joins the rest of the award-winning lineup of Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.

Packaged in the iconic Elijah Craig bottle, Toasted Barrel is distinguished by new bottle decoration, face, side and neck labels with smoky blue features. With an SRP of $49.99, Elijah Craig Toasted Barrel will launch nationally on an allocated basis this September.

About Elijah Craig Bourbon

Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.

First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

To view and download more images from this release, click here.

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Heaven Hill Distillery Announces Spring 2020 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the Spring 2020 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in March 2011, and bottled in March 2020, the nine-year-old offering ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition denotes a green label, which will stay consistent across all spring releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The fifth edition is available at a suggested retail price of $89.99

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Heaven Hill Distillery Announces Larceny Barrel Proof Series Nationwide

Barrel Proof offering becomes first line extension for Larceny Kentucky Straight Bourbon Whiskey

Heaven Hill Distillery today announced the first line extension of Larceny Kentucky Straight Bourbon Whiskey, Larceny Barrel Proof. Released on an allocated basis three times per year, the first release of this wheated Bourbon will ship with great consumer anticipation in January 2020 after already receiving a Double Gold from the 2019 San Francisco World Spirits Competition.

First launched in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade, enjoying both critical and consumer acclaim. Leveraging the success of the mainline brand, Larceny Barrel Proof offers whiskey fans an opportunity to taste Larceny as Heaven Hill’s Master Distiller does, straight out of the barrel. Each release will be bottled at barrel proof, non-chill filtered and available at a suggested retail price of $49.99.

Larceny Barrel Proof will be an ongoing offering released three times per year: January, May and September. Each release will have varying proofs and consist of barrels aged six to eight years. A naming convention for the release is shown on each bottle. The alpha character in the naming convention designates which batch of the year that bottle came from, the numeral that follows represents the month of the release, and finally the last two digits indicate the corresponding year of the release. For example, the first release will be A120, with “A” representing the first batch of that year, “1” representing January, and “20” representing the year 2020.

The new release will be offered in the traditional distinctive Larceny pinched-waist, flask-shaped 750ml bottle, with the hallmark skeleton key logo and John E. Fitzgerald signature carried by a black label. The lower face label denotes “Barrel Proof” in red and includes the batch number, proof, and alc/vol for each particular release.

“Larceny’s wheated Bourbon mashbill delivers a taste profile that is very approachable and smooth, a true crowd-pleaser. The addition of this non chill filtered, barrel proof offering to the Larceny family allows us to showcase a deeper character, richness and depth of flavor from our wheated Bourbon mashbill,” said Heaven Hill Distillery Group Product Director Susan Wahl. “Drawing from its lineage within the Old Fitzgerald family, Larceny Barrel Proof is an opportunity for Bourbon fans to taste a historical ‘wheater’ in its purest form.”

Larceny is the heir to the wheated Bourbons that make up the historic Old Fitzgerald franchise acquired by Heaven Hill Distillery in 1999. Continuing the tradition of Old Fitzgerald using wheat in place of rye as the secondary grain in the mashbill, Larceny uses more wheat than any of its competitors for a softer, rounder character. The brand is inspired by the history of John E. Fitzgerald, who as a treasury agent in the late 1800’s and early 1900’s was one of the only people legally allowed to carry the keys to the barrel storage rickhouses. With a discerning palate for fine Bourbon, John E. Fitzgerald often used his rickhouse keys to gain access to some of the finest Bourbon barrels for himself. Those barrels from which he chose to help himself were often referred to as “Fitzgerald barrels” around the distillery.