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26th May 202129th June 2021

Evan Williams Bourbon Announces Major Redesign of Evan Williams 1783 Small Batch

Bourbon returns to original proof with new, premium packaging

Evan Williams Bourbon, the second largest selling Bourbon in the world, today announced a major redesign of Evan Williams 1783 Small Batch. Named after the year Evan Williams first opened his distillery on the banks of the Ohio River, the Bourbon’s new, premium package celebrates Kentucky Bourbon’s first licensed endeavor. Returning to the original 90 proof, as denoted on the new bottom face label, the small batch Bourbon is the second highest proof in the Evan Williams Bourbon family.

Evan Williams 1783 Small Batch will be relaunched in a new proprietary glass bottle with the Evan Williams signature blown in across the top. ‘1783’ is prominently displayed in gold foil accent across the top label, as well as ‘small batch’ to signify the Bourbon inside is a mingling of 300 barrels or less. The bottle is crowned by an upgraded capsule finish featuring the same Evan Williams signature repeated in the background. Crafted with Heaven Hill Distillery’s traditional Bourbon mashbill of 78% corn, 12% malted barley, and 10% rye, Evan Williams 1783 also retains an extra-aged quality as it is a marriage of barrels aged six to eight years, providing a smooth, rich, and bold flavor.

“Evan Williams 1783 Small Batch pays homage to some of the earliest years of licensed distilling in Kentucky, and an important year for Bourbon and the Commonwealth’s signature industry,” said Julie Cole, Evan Williams Senior Brand Manager. “With a return to the original 90 proof, the award-winning mashbill of Evan Williams 1783 is full-flavored and works both as a cocktail base and stand-alone sipper. We are excited to bring more focus to what is known as the ‘best kept secret’ in the Evan Williams Bourbon family.”

Evan Williams, who also served as an early Trustee of the City of Louisville, served as wharfmaster, and built the first county clerk’s office and city jail, set up his early distillery in 1783. As the first licensed commercial distiller in Kentucky, Evan Williams laid the initial groundwork of entrepreneurial success for the Kentucky Bourbon industry. The award-winning Evan Williams Bourbon Experience invites hundreds of thousands of visitors to Downtown Louisville each year to walk through the same hand-crafted process Evan Williams began in 1783.

The Evan Williams 1783 Small Batch relaunch will feature a new commercial called “Our Kind of People,” premiering this fall on national broadcast TV and connected TV. New point-of-sale will also feature the tagline, “When you do Bourbon right, people notice,” highlighting recent awards including the 2019, 2020 and 2021 Consumers’ Choice SIP Award, winning Gold the first year and Double Gold the two consecutive.. The brand will also be prominently featured in digital, social media and in-game advertising for the brands Major League Baseball post-season partnership. The new Evan Williams 1783 Small Batch ships nationwide in May with an SRP of $19.99.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past seven years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

To download images for this release, please click here.

20th May 202129th June 2021

Heaven Hill Brands Bartender of the Year Program Launches Craft Meets Community Initiative for 2021

New 2021 initiative focuses beyond the bar to elevate community, advocacy, and education

Heaven Hill Brands today announced the Craft Meets Community Initiative (CMCI), an extension of its Bartender of the Year program, developed to provide greater access industry-wide to education, mentorship, and leadership engagement opportunities. CMCI will replace the typical competition structure and serve as the 2021 Bartender of the Year Program. The initiative features a digital educational and support platform that will be structured through four educational tracks led by industry experts and is open to all hospitality professionals. The CMCI program will also award one individual within each track $5,000 to support a personal community-based project along with support from an industry expert as a one-on-one mentor. Registrations for all educational tracks open today at https://bartenderoftheyear.liquor.com/, with rolling deadlines over the next several months (full timeline below).

Drawing inspiration from the honest discussions and pivots made across the industry in the past year, the CMCI program will include four educational tracks focused on the following topics: education, mentorship and development; health and wellness; environmental impact and sustainability; and diversity, equity and serving the underserved. Each track will kick off with an educational seminar followed by an interactive workshop open to all registrants. Participants are also invited to apply for the optional CMCI Award Program, which will provide four individuals one-on-one mentoring from an industry expert and $5,000 to fund their community-based project rooted in one of the four educational topics. In the spirit of the craft, each CMCI submission will also include a cocktail component tied to the sponsoring brands.

“The ‘Craft Meets Community Initiative’ launched by Bartender of the Year extends our 2020 focus of support and advocacy over traditional competition. This program is designed for industry members who are passionate about hospitality and community and who are eager to learn and grow in their career,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “Whether you’re just starting out in the industry, jumping back in, or an award-winning beverage manager, we are inviting everyone to connect, engage and inspire action, all at the level that best supports your personal journey right now.”

The four educational tracks and submission process will follow the below schedule, with registration open throughout the process:

Educational Track	Description	Sponsoring Brands	Seminar	Workshop	Project Submission Deadline
Sustainability & The Environment	This track will focus on ways that environmental degradation is a threat to individuals and communities, and how we can make choices that are beneficial to our world.	Sacred Bond Brandy, Rittenhouse Rye Whiskey	6/22	6/29	7/20
Education & Mentorship	This track will focus on knowledge and skills that serve and uplift individuals and communities through training and discussion around opportunities for growth and development for all bar professionals.	Elijah Craig Bourbon, Domaine de Canton Ginger Liqueur	7/6	7/13	8/3
Equity & Diversity	This track will focus on celebrating diversity, ways to provide community support, and opportunities to create equal access to resources and professional development.	PAMA Pomegranate Liqueur, Lunazul Tequila	7/20	7/27	8/17
Health & Wellness	This track will focus on ways that our physical and mental health are of paramount importance, and how we can take action to foster healthy living both physically and mentally.	Dubonnet Rouge Aperitif, Deep Eddy Vodka	8/3	8/9	8/30

Heaven Hill Brands’ Bartender of the Year program has supported the growth, education and awareness of the hospitality community since 2016. The Class of 2020 Finalists received a combined $40,000 to be split between each after the competition pivoted midway through the reginal semifinals tour to a virtual format. All eight joined the ranks of esteemed past winters: Justin Ware in 2019, Harrison Ginsberg in 2018, Nathan O’Neill in 2017, and Abigail Gullo who won the inaugural competition in 2016. Visit the official competition website at http://www.bartenderoftheyear.liquor.com for complete competition details.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur.

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

Download images for this release here.

19th May 2021

Evan Williams Bourbon Announces 2021 American-Made Heroes

American-Made Hero Foundation Fund 2021 grant applications now open

Evan Williams Bourbon today announced the 2021 class of veterans selected as American-Made Heroes. Each veteran’s picture and story of service in their active duty and civilian life will be featured on the side of the special-edition Evan Williams Black Bourbon label. The American-Made Heroes Foundation Fund, now in its second year, will award support through the 2021 Veteran Community Action grants.

As an American-made and American-owned brand, Evan Williams recognizes true American heroes through their exceptional stories of honor and bravery. This special edition label of Evan Williams Black Bourbon celebrates the heroic stories of military veterans, chosen for their selfless acts of service at home and abroad (bios included below). New for this year, invitations to be featured as an American-Made Hero were extended to veterans whose affiliate organization applied through the American-Made Hero Foundation Fund grant process. The 2021 Evan Williams American-Made Heroes were selected from more than 472 grant applications and are featured on more than 474,000 bottles available nationwide.

The 2021 American Hero edition packaging received the same new look as the Evan Williams Bourbon family, first announced in September 2020. The new signature bottle is complemented by a curved blue label adorned with red and white stripes and stars, and blue capsule featuring “Evan Williams” on the bottle neck. Proudly displayed on the side of each bottle is one of the brand’s key taglines “American Owned, American Made, American Proud” celebrating Evan Williams’ legacy as Kentucky’s first commercial distiller. Each Evan Williams American-Made Hero embodies Evan Williams’ values: hard-working, humbly confident, reliable, and imbued with American spirit, with their stories prominently featured on the side of the label along with their picture, name, and military title.

“We are honored to share the stories of this diverse group of veterans who have upheld the American spirit through extraordinary acts of service,” said Julie Cole, Evan Williams Bourbon Senior Brand Manager. “Through the American-Made Heroes Foundation Fund we are humbled to offer help to organizations that support veterans and lift up these communities.”

Applications are now open from May 17, 2021 through June 18, 2021 for the 2021 Veteran Community Action Grants through the American-Made Hero Foundation Fund. Grant applications are open to a variety of projects that help veterans including, but not limited to, initiatives in education, employment, the arts, recreation, housing, health, and human needs. Each project makes a meaningful difference in the lives of veterans and improves the enjoyment and quality of life for veterans. Full grant eligibility, rules and application details can be found here. First announced in April 2020, the fund focused its inaugural efforts with the COVID-19 Veteran Relief Grant, which awarded more than $70,000 to over 30 nonprofit organizations that supported veterans who were impacted by COVID. To date, Evan Williams has recognized 42 veteran heroes on its American Hero Edition bottles and donated more than $375,000 to nonprofits including FOB Hope, Backpacks for Life, Combined Arms, Hero’s Bridge, and more.

The Evan Williams American Hero Program will be supported this year with a new brand commercial, ‘Tried & True,’ that emphasizes the brand’s continued support and admiration of military veterans and their service to both country and community. The commercial will be featured through digital and social media. The brand has also launched an updated website, which highlights the new class of American-Made Heroes featured on the bottle and the American-Made Heroes Foundation.

The 2021 Evan Williams American-Made Heroes are:

Roman Baca, New York, Sergeant, U.S. Marine Corps: Roman enlisted before 9/11 and went from performing classical ballet to serving with the 25th Marines. His dance training and military training come together at Exit12: a dance company that shares veterans’ stories of survival through powerful performance art. To learn more about Exit12 Dance Company, visit https://exit12danceco.org/.

Rita Aragon, Oklahoma City, Major General, U.S. Air Force (Ret.): As a young single mother, Rita made the decision to enlist in 1979. She retired after a decorated 28-year career, becoming the first female commander of the Oklahoma Air National Guard. Today she continues to serve as Board President of Honoring America’s Warriors. To learn more about Honoring America’s Warriors, visit https://honoringamericaswarriors.org/.

Antione Hines, Chesapeake, Va., Petty Officer, U.S. Navy (Ret.): Antione served as a Submarine Nuclear Electrician for 10 years and is a veteran of Operation Desert Storm and the Global War on Terrorism. He is the Founder and CEO of Veteran’s HomeFront: a nonprofit organization supporting homeless, at-risk and disconnected veterans since 2016. To learn more about Veteran’s Homefront, visit https://www.veteranshomefront.vet/.

Michael Delancy, Pinellas Park, Fla., Lance Corporal, U.S. Marine Corps: While serving with the 3rd Battalion, 3rd Marines in Iraq, Mike came under enemy fire and was awarded the Purple Heart. In 2015 he founded the Wounded Warriors Abilities Ranch – a wheelchair-accessible sports park designed to inspire veterans to go out and be active. To learn more about the Wounded Warriors Abilities Ranch, visit https://woundedwarriorsabilitiesranch.org/.

Joshua Perschbacher, Waterloo, Ill., Petty Officer, U.S. Navy: During his four years in the Navy, Josh completed two deployments to the Middle East as an Operations Specialist. He has dedicated his post-military career to helping veterans access education and professional networking opportunities through his nonprofit, The Vetwork. To learn more about The Vetwork, visit https://www.thevetwork.org/.

Monique Brown, Tacoma, Wash., Staff Sergeant, U.S. Arm, Army Reserves, and National Guard (Ret.): Monique’s decorated military career included service in the Army National Guard, the Army Reserves, and 13 years of active duty. She retired after 26 years and founded FOB Hope – a nonprofit organization supporting homeless and vulnerable veterans in Washington State. To learn more about FOB Hope, visit https://www.fobhope.org/.

The Evan Williams American Hero Edition bottle is available nationally in a 1.75L for a suggested retail price of $24.99 and is bottled at 43 percent alcohol by volume (86 proof). To learn more about each of the 2021 American-Made Heroes and to apply for funding through the American-Made Heroes Foundation Fund, visit https://american-madeheroes.com/.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND: Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

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To view or download more images from this release, click here.

MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

13th May 202129th June 2021

Carolans Irish Cream Launches Carolans Cold Brew

BARDSTOWN, Ky. – Carolans Irish Cream, the second largest Irish Cream Liqueur, launched Carolans Cold Brew. Smooth, cold brew coffee flavor is mixed with original Carolans Irish Cream for a rich and delicious combination that capitalizes on a hot consumer trend.

With a foundational flavor of the finest Irish Whiskey blended with farm fresh cream and naturally harvested honey, Carolans Cold Brew offers a new flavor experience to the award-winning brand. At 34 proof with a rich, coffee taste and notes of chocolate, Carolans Cold Brew is a superior sipper on its own, over ice, mixed in coffee or in a cocktail. One in four consumers mixes Irish Cream with coffee, according to Ireland’s Department of Agriculture, and the Cold Brew beverage category itself is growing at double digits, making Carolans Cold Brew poised for a tremendous launch. Carolans Cold Brew also builds on the success of Carolans Salted Caramel as the second line extension to the family.

“Carolans Cold Brew is deliciously fun from the first sip. Crafted from the Original Carolans Irish Cream base, the cold brew flavor delivers a new depth of flavor experience that will delight existing fans and newcomers alike,” said Hannah Venhoff, Heaven Hill Brands Group Product Director. “As the second largest Irish Cream, we are consistently seeking to amplify Carolans through consumer relevant innovation that builds upon a strong portfolio and offers consumers new opportunities to make new memories with Carolans.”

Carolans Cold Brew will be supported in trade media and retail point-of-sale with a tagline encouraging consumers to “Pour. Sip. Chill.” Carolans Cold Brew will be available nationwide beginning May 2021. The suggested retail price is $15.99/750ml bottle.

Grab a mug to sit back and chill with these recommended recipes from Carolans Cold Brew:

COLD BREW MARTINI

1½ oz. Carolans Cold Brew

1½ oz. Vodka

1 oz. Espresso

Combine all ingredients in a mixing glass with ice and shake until chilled and frothy. Serve up in a coupe or cocktail glass and garnish with coffee beans.

SOME LIKE IT HOT

1½ oz. Carolans Cold Brew

1 oz. Brandy

5 oz. Hot Coffee

Build and serve in a coffee cup. Top with cream if desired.

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MEDIA CONTACT:

Holli Koster
Heaven Hill Brands
hkoster@heavenhill.com

To download images from this release, click here.

5th May 202129th June 2021

Heaven Hill Distillery Unveils First Bottled Bourbon from Artisanal Distillery at Evan Williams Bourbon Experience

Square 6 pays homage to the plot of land that housed Kentucky’s first commercial distillery

Heaven Hill Distillery today announced the launch of Square 6 Kentucky Straight Bourbon Whiskey, the first bottled Bourbon produced at its artisanal distillery located in the Evan Williams Bourbon Experience at 528 W. Main Street in Louisville, Ky. Square 6 designates the original plot of land where Evan Williams built Kentucky’s first commercial distillery in 1783, sharing the same block on Louisville’s Whiskey Row where the Evan Williams Bourbon Experience first opened in 2013. This initial launch from the one barrel per day, hand-crafted, copper pot still facility is a testament to Heaven Hill Distillery’s commitment to quality, craft and patience. Square 6 is only the beginning in a series of craft products to come from the Evan Williams Bourbon Experience.

As a High Rye Bourbon, the Square 6 mashbill consists of 52 percent corn, 35 percent rye and 13 percent malted barley, a new Bourbon recipe under the Heaven Hill Distillery portfolio. Artisanal Distiller Jodie Filiatreau distills one barrel of American Whiskey per day at the Evan Williams Bourbon Experience and is continually crafting innovative mashbills and tweaking the hand-crafted process for each new recipe. Since the building of the craft distillery, Heaven Hill has been patiently waiting as the barrels quietly age to maturation. During this aging process, a team of master tasters samples each recipe at various stages until that specific mashbill has been deemed to have achieved a taste profile worthy of bottling. Square 6 High Rye Bourbon is the first result of this process and the first bottling from the Evan Williams Bourbon Experience stills. A testament to Heaven Hill’s patience and hallmark extra-aging, Square 6 High Rye Bourbon was aged to perfection before being bottled at 95 proof. Square 6 has a golden amber color, with notes of tobacco, fig and honey on the nose, earthy notes with cardamom and cinnamon to taste, and a short, dry finish.

“Today marks another milestone in the educational, interactive experiences offered at the Evan Williams Bourbon Experience as we can now experience the aroma and taste of this truly hand-crafted process from the grain to the glass,” said Max L. Shapira, Heaven Hill Distillery President. “From the first day Artisanal Distiller Emeritus Charlie Downs turned on the stills nearly eight years ago to Artisanal Distiller Jodie Filiatreau patiently waiting years for this product to come of age in the barrel, today we celebrate Heaven Hill’s commitment to quality and attention to detail.”

Square 6 will be released in a 750ml, stylized, squared off glass bottle with the face label depicting the original map where Evan Williams’ distillery was originally located. The packaging also includes Evan Williams’ signature and the product recipe. The limited release of Square 6 High Rye Bourbon will be available in small quantities as a unique offering at the Evan Williams Bourbon Experience and available at select Kentucky retailers for a suggested retail price of $89.99.

To celebrate the occasion, a commemorative barrel was rolled down Louisville’s Main Street by Heaven Hill Distillery President Max Shapira, Artisanal Distiller Jodie Filiatreau, Artisanal Distiller Emeritus Charlie Downs, Louisville Tourism President & CEO Karen Williams, and Louisville Tourism Chief Operating Officer Cleo Battle. These representatives signified a pillar of the Evan Williams Bourbon Experience and Whiskey Row industry: family legacy, artisanal craft production, Bourbonism, and hospitality. Max Shapira then unveiled the first Bourbon put in bottle made from the Evan Williams Bourbon Experience at a press conference in the lobby.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year. For more information, please visit www.heavenhilldistillery.com.

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE: The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

To download images from this release, please click here.

31st March 2021

Heaven Hill Distillery Announces Spring 2021 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at eight years old. Comprised of barrels produced in spring of 2013, and bottled in spring of 2021, the seventh national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition denotes a green label, consistent across all spring releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $85.

The spring 2021 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 8-year-old of the nationally released series and features Bourbon pulled from three different rickhouses, on different floors, and two different production dates. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

23rd February 2021

Evan Williams Bourbon Experience Releases Annual Limited-Edition Kentucky Derby Festival Bourbon Bottle

The 2013 Vintage, 115 proof Bourbon is dipped in hot pink wax and features the 2021 Pegasus Pin on the bottle neck

As an official sponsor of the Kentucky Derby Festival for the fifth consecutive year, the Evan Williams Bourbon Experience today released a special edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 2021 Pegasus Pin sealed in wax on the neck.

Dipped in a unique hot pink wax, the bottle features a special face label with the gold and teal Kentucky Derby Festival logo and includes an official 2021 Pegasus Pin in an envelope attached to each bottle. Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau, and Kentucky Derby Festival President and CEO, Matt Gibson, unveiled the official 2021 pin and limited-edition bottle at the Evan Williams Bourbon Experience by personally hand-dipping two of the limited-edition bottles.

This product will be available for purchase at the Evan Williams Bourbon Experience for $74.99 beginning Thursday, March 11 and at select Kentucky retailers while supplies last. The limited edition 2013 vintage is bottled at 115 proof, commemorating both the 66^th Kentucky Derby Festival plus the 49^th Pegasus Pin anniversary. Each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

The Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s Master Distiller, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“The Evan Williams Bourbon Experience is proud to partner yet again with the Kentucky Derby Festival to share the unique Kentucky spirit of hospitality, entertainment and resiliency,” said Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau. “Join us as we raise a toast to all of those in the Bluegrass state who have supported our industries over the past year and look forward to a time of celebration during 2021 Kentucky Derby Festival.”

Bringing the community together since 1956, the Kentucky Derby Festival has become a whirlwind of special events leading up to the big race in May. Each year, the Pegasus Pins are a signature of spring in the Derby City and a key fundraiser for the not-for-profit Festival. The 2021 pins can be purchased exclusively at the Evan Williams Bourbon Experience through March 1, prior to being available at other local retailers.

“Our partnership with Evan Williams celebrates two of Kentucky’s favorite things – the Derby Festival and bourbon,” said Matt Gibson, Kentucky Derby Festival President and CEO. “Although 2021 will be different, Pegasus Pins are still a great way to share the Derby Festival spirit and support your favorite events.”

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

To view and download more images and video from this release, click here.

17th February 202117th February 2021

Austin Relief Efforts – Deep Eddy Vodka Partners with Local Restaurants, Local Business Partners

AUSTIN, Texas – Deep Eddy Vodka is coordinating local relief efforts to provide Austin residents with warm meals. As of February 17, Deep Eddy Vodka, Kendra Scott, Red Bull and Ranch Rider have committed $30,000+ to the support the Austin community. Deep Eddy Vodka Instagram, @deepeddyvodka, will continue to make updates on relief efforts throughout the coming days.

The following Austin-based restaurants will be providing warm meals throughout today and tomorrow. Austin residents should check respective social media accounts for opening times and updates:

Southside Flying Pizza

Lil’Doddy

Old Thousand

The Well

Chilantro

Southside Pizza

Papa Jacks

China Harbor

OMGSquee

Dell Seton UT

For businesses or restaurants interested in joining these relief efforts, please contact Jennie Wait at jwait@deepeddyvodka.com.

About Deep Eddy Vodka

Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is The Spirits Business 2017 Brand Champion for Vodka. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin Tx., Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka and Deep Eddy Lime Vodka. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

16th February 202112th July 2021

Deep Eddy Vodka Introduces Deep Eddy Lime

Austin-based spirit brand launches first new flavor in three years, expands portfolio of products made with real, premium ingredients

Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, today launched Deep Eddy Lime. Made with real lime juice and handcrafted in small batches at the Texas-based distillery, this fresh flavor bursts onto the scene amidst a leading citrus portfolio.

Built on the foundation of the ten-time distilled Original Vodka, the bright, tart flavor showcases the real lime juice. The simple, straight forward flavor is ripe for celebrating any occasion, either on its own, topped with seltzer or as an exceptional cocktail base. Citrus tells the success story of Deep Eddy, with Ruby Red building the grapefruit category and Lemon growing its respective category, both leading the competition. Deep Eddy Lime now joins the portfolio as a natural fit amongst the expanding flavors.

“From the first sip, Deep Eddy Lime delivers on the crafted, fresh flavor true to the brand’s reputation,” said Reid Hafer, Group Product Director. “Deep Eddy continues to invigorate the vodka category and spirits industry with our innovative approach to simple, real flavors and passion for the Deep Eddy experience.”

From launching with Deep Eddy Sweet Tea just over a decade ago, to now a 1.5 million case brand, Deep Eddy has built an award-winning portfolio with an authentic brand experience. Core to Deep Eddy Vodka is an All-American, Austin-proud vibe, maintained to this day with the Austin-based brand headquarters, state-of-the-art distillery in Buda, and Deep Eddy Tasting Room in Dripping Springs. In addition to Lime, Deep Eddy Vodka’s portfolio is complete with Original Vodka, Orange, Peach, Lemon, Ruby Red, Cranberry and Sweet Tea.

Deep Eddy Lime will be supported in trade and consumer media, social media, out of home displays, and retail point-of-sale. Deep Eddy Lime will be available nationwide beginning March 2021. The suggested retail price is $19.99/750ml bottle.

Dive in and appreciate the authentic flavor of Deep Eddy Lime with these recommended recipes:

The Skinny Spicy Margarita

1.5 oz Deep Eddy Lime Vodka
0.5 oz. Lime Juice
Soda Water
2 Jalapeño slices
Tajin Rim and Lime Wedge

Add your tajin rim to your glass of choice. Add jalapeño slices to the bottom of the glass and muddle. Add Deep Eddy Lime Vodka and lime juice. Fill glass with ice and top with soda water. Garnish with a lime wedge.

Avocado Smash

2 oz. Deep Eddy Lime Vodka
0.5 oz. Lime Juice
0.25 oz. Water
1/4 Avocado/Pinch of Salt
3 Jalapeno Slices
Salt Rim and Cilantro Leaf

Muddle jalapeños, avocado, salt, and water together in a shaker. Add Deep Eddy Lime Vodka and lime juice. Strain into a coupe glass rimmed with salt. Garnish with a cilantro leaf.

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

To download images from this release, click here.

5th February 20215th February 2021

Heaven Hill Brands Employees Donate More Than $13,000 to the Food Literacy Project

Heaven Hill Brands today presented the Food Literacy Project with a $13,765.33 donation benefitting efforts to support youth transforming their communities through food, farming, and the land. Philanthropy is an important part of Heaven Hill’s mission to improve the local communities by offering charitable support for education, cultural enrichment and health and wellbeing, as well as supporting employee-driven partnerships through the annual philanthropy project. To view the virtual donation announcement and check presentation, click here.

Each year Heaven Hill Brands is proud to host an employee-driven and collaborative fundraising project that benefits charities close to its employees’ hearts. The company looks to its employees to submit non-profit organizations to be considered as the recipient of a company-wide, employee-led fundraising effort, with matching funds from the company up to $5,000. Past recipients have included Feeding America, Portland Elementary, Flaget Memorial Hospital’s Project Hope, Ronald McDonald House, and Coalition for the Homeless.

For the fifth Annual Philanthropy Project, Heaven Hill chose the Food Literacy Project, which was submitted by Rachel Nally, Environmental and Sustainability Manager. The Food Literacy Project is extremely important to Rachel because having been raised in the suburbs, she did not have regular exposure to seeing food grow. Though her parents had a garden, she was lucky to spend some weekends at her grandparent’s rural home where they had a large kitchen garden, until they too moved to the suburbs. As small family farms and kitchen gardens rapidly disappear from the landscape, so does the knowledge of how to grow food, cook food, and care for the land, especially in urban and underserved areas.

“Food Literacy Project’s vision speaks loudly to our world today and resonated with employees across our company as we continue to address health, wealth and food disparities in both our city and our country,” said Rachel. “Now I have my own garden that feeds our family through a good part of the year, but in the early days I felt like I was re-learning everything I thought I knew about food. As small family farms and kitchen gardens rapidly disappear from the landscape, so does the knowledge of how to grow food, cook food, and care for the land, especially in urban and underserved areas.”

The Food Literacy Project is a nonprofit organization with a vision to create a healthy and equitable community where people and places thrive. Since 2005, the Food Literacy Project has been building resilience in our community, especially during this unsettling time, by engaging youth leaders to provide access to fresh and healthy food and caring for our neighbors.

“The Food Literacy Project is grateful to receive support from Heaven Hill Brands,” said Carol Gundersen, Founder and Executive Director of the Food Literacy Project. “The past year has been challenging for everyone. But for many in our community, struggle and uncertainty are persistent conditions. Social norms and unjust policies have limited access to healthcare, economic prosperity, and healthy food for far too many generations. The question is, how do we begin to erode these barriers and grow a community where we all can thrive?”

Carol said, “we believe in the power of young people to address the root causes of food insecurity and build our community’s capacity to become healthy, just, sustainable, and equitable.” She added, “I would like to thank all the employees at Heaven Hill for their commitment to helping our community GROW FORWARD.”

Through several fundraising initiatives between September and December 2020, Heaven Hill employees worked together to raise funds for the Food Literacy Project. Heaven Hill is proud of its employees’ commitment to giving back to the community and excited to see the impact this donation makes in the community.

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MEDIA CONTACT:

Lauren Cherry
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com