The KBT Advisory Group is part of the Kentucky Distillers’ Association and plays a vital role in guiding the marketing and overall direction of the Bourbon Trail experience. With the trail expanding rapidly—more member distilleries and more visitors—a new co-chair position was created to help lead this growing initiative. Jeff will serve in this role alongside Dee Ford of Angel’s Envy.

This new leadership position puts Jeff in the driver’s seat during an exciting time of growth and evolution in our industry. He’ll be involved in strategic planning and decision-making around key trail activities and will serve as a voice for distilleries across the state.

One of Jeff’s top goals is to stay closely connected to industry trends and ensure we’re ready to adapt to shifts that affect the visitor experience. His involvement with the KBT will help keep our team informed and ahead of the curve, especially as we continue to enhance what guests experience at our centers.