Over Presidents’ Day Weekend—the busiest ski weekend of the year—Heaven Hill BIB, Four Seasons Jackson Hole, and Michael Aredes of Super Bueno (#2 on America’s 50 Best Bars) came together to create an immersive après-ski experience.

Since December 1, a bespoke Heaven Hill BIB bar has been operating at The Handle Bar, the resort’s ski-in, ski-out restaurant, serving specialty cocktails to guests and ski enthusiasts. This activation will continue through March 1, providing a unique touchpoint for the brand in an exclusive setting.

This initiative was a true cross-departmental effort, working together to win. By curating an event and activation that delivered clear value to the property, we successfully placed a brand outside of its standard mandates—a significant achievement in the National Account space.

A special thank you to Conor for ensuring guests felt like they had a one-of-a-kind experience with the Master Distiller of the Year.