We recently had the pleasure of attending the 2023 NABCA (National Alcohol Beverage Control Association) Conference to kick off the bright fiscal year we have ahead of us. The conference was full of inspirational content as well as networking opportunities with our partners in control states.

As one of the largest suppliers to the control markets, Heaven Hill recognizes the critical role that NABCA plays and we salute their ongoing commitment to building a responsible and level playing field in their markets, including support, partnership, and advocacy for small and medium-sized spirits companies as well.

At the conference, leaders from our organization had many opportunities to emphasize our priorities for FY24, as well as collaborate with other industry leaders. In notable conversations, we reiterated the importance of our core growth brands like Elijah Craig and Deep Eddy and were able to showcase the exciting upcoming opportunities that are to come for brands like Lunazul.

NABCA is committed to responsibility through maintaining industry standards, marketing to consumers and focusing on continued education, especially for vulnerable populations. The conference continues to be a great reminder of this commitment to the industry as a whole. At Heaven Hill, we take this call to action very seriously. We have been and always will be committed to upholding the highest standards of social responsibility and corporate citizenship, ultimately attaining our mission to responsibly enhance the enjoyment of life and lift the human spirit.

Heaven Hill was also recently named a participant in the NABCA Industry Advisory Committee. Working with Control State leaders to address ongoing industry issues is a vital part of our collective success. As we work together to meet consumer demands and create relevance, address preferences in the marketplace, be good stewards of the earth and good citizens to the world, we look forward to continuing our work together on the critical issues that affect our industry.