The 2022 Nielsen holiday trend data is officially in and to say we like what we’re seeing is an understatement. Heaven Hill Brands put up some very impressive numbers from October-December 2022. We know our team and our brands are some of the best in the industry, and this news points to the fact that over the holidays: we may just be the best of the best!

With over $167 million dollar volume, our portfolio (excluding RTDs) had the highest dollar percent change compared to ALL of our competitors. Don’t believe us? Check this out:

When it comes to volume, we passed the 1 million case mark with 1.1 million 9L cases shipped and a +0.8 9L % change (excluding RTDs). Here’s how those statistics compare to other industry leaders:​​​​​​​

We’re delighted (but not surprised) that Evan Williams Egg Nog lead the category again this holiday season. Evan Williams Egg Nog has been the category leader since 2000. This year, it increased it’s share to 35% of the category. We look forward to this winter treat each year, and so do our customers! Check out what they’re saying online.

Overall, spirits were VERY bright for Heaven Hill Brands this year. With eight brands in double digit dollar growth in the months of October-December, we couldn’t be more proud.

Thank you for each and every one of you, the Heaven Hill team. Because of your hard work and individual impact, we’re able to win together. Let’s keep this momentum going throughout 2023!

Please note: Nielsen data represents about 40% of the total US coverage. To learn more, visit nielsen.com.