Deep Eddy Vodka was recently recognized in Market Watch magazine as a new entry on its list of Blue Chip Brands. The vodka brand was one of four new Blue Chip brands in the spirits category.

To meet Blue Chip criteria, brands must show at least 10 consecutive years of volume growth, or average annual compound growth of at least 0.5% from 2010 through 2020, with positive growth in at least eight of those 10 years. Additionally, brands must have maintained gross margins of at least $25 million last year.

Deep Eddy Vodka sold just over 1.5 million cases in 2020 and averaged 77% growth over the last decade.

Evan Williams remains a Blue Chip brand with 3,040 cases depleted in 2020 and 8.8% growth over the last 10 years.