At Heaven Hill Brands, we believe progress doesn’t happen by accident, it’s sparked by big ideas, embraced through action, and sustained by people.

Two standout efforts, one newly launched, one continually evolving, are transforming vision into momentum: the ongoing growth of our internal podcast, Higher Proof: Elevated Conversations and our company-wide rollout of ChatGPT enterprise access, known as Thrive with AI.

Tools are only part of the equation. What truly matters is how we connect and engage around the changes shaping our business. That’s where Higher Proof plays a unique role. Our internal podcast remains a space for candid, employee-centered dialogue. Hosted by Chief Human Resources Officer Tony Georges, the series amplifies the voices and values of our people through real, honest conversations.

Meanwhile, our Thrive with AI initiative is putting the power of AI in every employee’s hands. With full access to ChatGPT, our teams are moving faster, thinking bigger, and working smarter.

In a recent episode of Higher Proof, Chief Human Resources Officer Tony Georges sat down with Executive Chairman Max Shapira and Co-President Allan Latts to explore how AI is transforming the way we work. Their message was clear: AI isn’t replacing people. It frees them to focus on creativity, strategy, and high-impact work. Their stories and perspective captured what sets Heaven Hill apart: a culture that welcomes change while staying rooted in its commitment to people.

Listen to Higher Proof: Elevated Conversations About AI:

Through bold moves like Thrive with AI and storytelling platforms like Higher Proof, we’re not just keeping pace with the future, we’re building it.