Nearly 21 years ago, Chasity Riley took her first step into the world of Heaven Hill where she started in marketing, working on the Hpnotiq brand. It was her first role in a company that immediately felt like home. “The Bourbon industry always intrigued me,” she says. “Back then I didn’t know exactly where I’d land, but I knew this was where I wanted to be.”

Today, in her newly promoted role as Senior Manager of Global Product Commercialization, Chasity plays a key part in shaping the future of our international portfolio. But no matter how far her role has evolved, she says one thing has never changed: the feeling of being part of something bigger than herself.

“When I think back to those early days, what stands out most is how included I felt, not just in my department, but in the company,” she reflects. “From day one, there’s always been a sense that we’re in it together.”

That spirit of growing, learning, and succeeding side by side has defined her experience at Heaven Hill.

“I’ve had the privilege of working alongside Chasity Riley for over 20 years, dating back to our early days in the Marketing Department. From carpooling to work to collaborating on countless projects, we built a partnership rooted in trust, shared problem-solving, and support during challenging times. Those early years set the foundation for the impactful work she continues to do today.” – Victoria Clark, Director – Customer Service

Growing the Global Footprint

After years in the domestic marketing space, she transitioned into international commercialization just as the department was gaining momentum. When Chasity first moved into the global space, the team was small but full of potential. As the portfolio expanded and Heaven Hill brands began gaining traction in international markets, that early foundation turned into something much bigger. Over time, the team grew, capabilities expanded, and the work evolved, resulting in brands that are now succeeding and gaining recognition across the globe.

Chasity attributes the department’s growth not only to clear vision and strong strategy, but to the deeply collaborative culture that defines Heaven Hill. In commercialization, her work naturally intersects with nearly every other department—an environment that has always welcomed cross-functional learning and support. Throughout her career, she’s been encouraged to stay curious, explore beyond her role, and continue growing. Her path is a reflection of what’s possible when individuals are empowered to learn, contribute, and make a lasting impact across the organization.

“Since joining Heaven Hill, it has been my pleasure to work alongside Chasity. Our Heaven Hill DNA leans into perseverance, patience, being nimble and a team player. All these attributes perfectly describe Chasity. No matter the challenge, Chasity will be first person ready and willing to tackle it, collaborate with colleagues to find solutions and work tirelessly to implement them. With more than 20 years loyal service across multiple departments, Chasity has supported so many lucky colleagues with professionalism, competency, and kindness. As we continue to build upon the international foundations forged by Chasity and others, I’m excited to work with Chasity to nurture the development of our beloved brands.” – Bryan Fallon, Managing Director Heaven Hill International

Her advice to anyone early in their career is simple: dig in. Be open. Learn everything you can, not just about your role, but about the organization and the industry. Opportunity follows curiosity, especially for those willing to grow.

For Chasity, thriving together means supporting everyone and staying aligned around a shared goal. Collective commitment continues to move Heaven Hill, its team and its brands forward.