Chief Compliance Officer & General Counsel Jes Pendergrass took to the stage as the current Board Chair of the Kentucky Distillers Association (KDA) to deliver a significant speech commemorating the 25^th Anniversary of the Kentucky Bourbon Trail. In her speech, Jes proudly represented Heaven Hill, emphasizing the importance of unity and collaboration within the industry and noting that the Kentucky Bourbon Trail has been instrumental in the Bourbon Renaissance.

This milestone event highlighted the remarkable journey and evolution of the Bourbon Trail, which now proudly includes 46 distilleries and 110 member companies. As one of the seven founding members, Heaven Hill Distillery has played a pivotal role in shaping this iconic tourism destination that is celebrated globally for its unique spirit of hospitality and rich history.

The Kentucky Bourbon Trail unveiled an exciting announcement: Rebranding efforts spearheaded by Nashville-based agency, Lewis. After extensive market research and economic impact studies, the new brand identity for the Kentucky Bourbon Trail aims to merge the Heritage and Craft distillery experiences into one seamless journey, enhancing visitor engagement and education. The unveiling of the new brand identity marks the beginning of a vibrant future, inviting visitors to savor the adventure and explore the endless possibilities that the Commonwealth has to offer.

Heaven Hill Distillery also continues to innovate and expand its visitor experiences, including the modernized Heaven Hill Bourbon Experience and the Evan Williams Bourbon Experience in downtown Louisville, as well as the long-awaited opening of our new distillery: Heaven Hill Springs, coming early 2025. With the upcoming launch of the new Kentucky Bourbon Train website in July, Heaven Hill is poised to provide up to date information and additional placements to attract more visitors. As we celebrate this significant milestone, we remain dedicated to delivering an extraordinary visitor experience and look forward to a new era enriching, elevated and unforgettable Bourbon Trail adventures.