Elijah Craig is “Raising the Bar” by accelerating globalization into Canada through a variety of recent marketing efforts. Previously Elijah Craig has not put a lot of focus on marketing outside of the United States, but with this prioritization, Elijah Craig is up 19% in Canada since last year.

This strategy is a five-year marketing strategy collaborated on by the Elijah Craig Brand marketing team and Country Director, Canada Tim Farrell. Elijah Craig has been made the number one priority in Canada through a variety of marketing efforts including digital and out-of-home marketing. In the first year of the plan the team had a strong focus on digital marketing including social, digital, SEM, podcast sponsorship and Uber advertising. In the second year the team had a strong focus on out-of-home marketing in a variety of locations in Canada throughout Old Fashioned Week and the end of the year.

• Digital billboards

In the coming years, these teams are looking to continue the growth of out-of-home advertising while also utilizing other platforms including digital marketing, contests and more!

Elijah Craig has been making huge strides in their marketing efforts recently, not only through this marketing effort in Canada, but also partnering with the PGA, among other exciting opportunities.