Black Velvet Original has earned Judges Selection recognition as part of the 2021 Alberta Beverage Awards. 

Launched in 2013 to help identify the best wines, beers and spirits available in the Alberta beverage marketplace, the 2021 Alberta Beverage Awards are judged in Calgary by some of Alberta’s finest palates, including buyers, sommeliers, retailers, educators and media influencers. 

Prior to the judging, every product is placed into a category and assigned to a flight with like products. The entries are evaluated blind by dedicated wine, beer and spirits panels and moderated by an experienced panel captain. 

Judges Selection winners are top-performing products in a category, similar to a runner up. Overall, only about one third of total entries earn an Alberta Beverage Award.

Winning products, including Black Velvet Original, will appear in the October issue of Culinaire magazine and results will be listed on culinairemagazine.ca. The organization will also circulate a press release with the results to select TV, radio and print media in Calgary and Edmonton and provide bottle stickers to help our team promote the honor.

For more details on the award, visit Culinaire.