When Deep Eddy Vodka drops a new flavor, you know it’s time to celebrate—over the last several weeks, the Heaven Hill organization has celebrated the exciting launch of Deep Eddy Pineapple. 

On April 10, the Buda team brought tropical vibes to their celebration. The Buda Distillery was buzzing as both shifts joined Buda Leadership to celebrate the launch and look ahead to the big things coming in FY26. With a tropical twist in the air and pineapple cocktails in hand, the team soaked in a special video message from Kate and Allan, packed with gratitude and excitement for what’s next.

The fun didn’t stop in Texas: Our teams in Bardstown and Louisville, KY also joined in on the festivities, raising glasses together for this new release. Our sales and BOSS teams have also been hosting creative launch activations in their local markets that have everyone excited to try DEV Pineapple!

“After all the hard work from everyone involved with the Pineapple launch, we were able to pull the DEV Op’s team together to celebrate a successful flavor launch. The team enjoyed all the pineapple-sized finger foods and snacks that were provided. We had a special guest, Julie Cole, Brand Director, Deep Eddy Vodka, who shared a couple of exciting videos with the team and went over the state of the brand. Thank you to all involved for making this celebration a success!” 

– Jason Wornell, Distillery Plant Manager

All across the world, we’re proud to launch more than just a flavor—we’re launching momentum, connection, and a whole lot of delicious!