Cultivating Distributor Relationships
As a family-owned and led business, we prioritize relationships as an integral component to business success. While some of our distributor partnerships have existed for years, we never pass up an opportunity to further solidify and foster partner connection. Following the distributor summits we hosted early this calendar year we’ve continued to connect with several partners from near and far.
SGWS Illinois Visits the EWBE
Some of our partners from Southern Glazer’s Wine & Spirits (SGWS)’s Transatlantic Team came from Illinois to check out the Evan Williams Bourbon Experience (EWBE) as well as the Heaven Hill Bourbon Experience (HHBE). Everyone involved voices how impactful it was to meet together in person.
All the Way from Aruba
Our partners from a smaller organization called The Eight Continent Inc. made the long trip from Aruba to Kentucky! Their business is growing, having doubled over the last year to 18 months. We really enjoyed seeing them experience the EWBE for the first time and look forward to continuing to grow in our partnership together.
Dinner with SGWS Colorado Leadership
A few weeks ago, Co-Presidents’ Kate and Allan Latts took a business trip to Denver, CO. On the trip, they had a wonderful dinner with leaders from SGWS who are located in Colorado. It’s always special to connect over good food and great drinks when possible.
With the close of FY23 quickly approaching, Heaven Hill successfully completed its first-ever joint planning process with our wholesalers. This process involved HHB commercial teams meeting with wholesale and broker partners to establish net sales value goals for FY24. Progress like this is proof of why relationships matter and makes us extremely optimistic for the future.
