One of the keys to a successful distilled spirits product launch is ensuring the customer, in this case bartenders, distributors and the consumer, know how to best use the product. A key reason Deep Eddy chose lime as their next flavor launch is the versatility and popularity of the flavor in market.

To showcase the flavor profile of the product, Heaven Hill National Spirits Specialist and Portfolio Mixologist Lynn House conducts a side-by-side tasting of Deep Eddy Lime Vodka versus the competition in the video below:

As you can see, Deep Eddy Lime Vodka really stands above the competition for its use of real lime juice and other natural ingredients.

As mentioned in the Deep Eddy Lime Vodka overview echo story last week, lime is essential behind the bar as the number one cocktail garnish, go-to mixing ingredient and base for the number one cocktail in the U.S., the margarita. The love of lime continues in popular non-alcoholic beverages with lime ranked the number one sparkling water flavor among consumers.

Lime works well in a number of popular cocktails from margaritas to mojitos and even a simple vodka soda. Deep Eddy Lime Vodka’s bright, tart flavor profile and use of real lime juice offers bartenders yet another way to incorporate the popular ingredient into cocktails.

To help promote the versatility and depth of flavor of the new product, Deep Eddy has partnered with Austin-based bartenders at ATX Cocina and McGuire Moorman Hospitality (MMH) to create one-of-a-kind cocktails. This concept was then adapted into Bartender How-To videos so consumers could try these recipes at home. These videos will be shared on Deep Eddy’s YouTube channel and on their social media accounts throughout the month as Deep Eddy Lime Vodka takes over all Deep Eddy social channels. You can watch a few of the videos below and visit the Deep Eddy Vodka YouTube Channel to view more.

THE TEXAS BREEZE

THE SPICY SKINNY MARGARITA​​​​​​​

THE AVOCADO SMASH

In addition to the digital How-to series, Deep Eddy has developed a digital and printed recipe book to promote the launch. View the digital version here.