Thanks to our National Accounts team, Deep Eddy is stealing the spotlight at Outback Steakhouse with the launch of the refreshing, color-changing Platypus Punch. Now for a limited time you can try Deep Eddy Platypus Punch at Outback Steak House featuring our very own Deep Eddy Grapefruit Vodka.  

Platypus Punch is a playful pour that combines Deep Eddy with mango, lemonade, and a blue, color-changing tea poured from a keepsake “platypus egg.” It’s proof that when our team brings great ideas to life with our partners, we can create fun and memorable brand moments. Platypus Punch isn’t just a cocktail. It’s a display of Deep Eddy’s commitment to bringing our brands to life. The result? A cocktail that highlights who we are and the impact we can make. 

Don’t just hear it from us, Platypus Punch is making a splash in more ways than one. Platypus Punch quickly became the #1 mixing limited-time cocktail at Outback, surpassing the Aussie “JAWSsie,” it’s previously best performing LTO cocktail. On social, it generated record-breaking engagement, becoming Outback’s best-performing post of all time on Instagram and Facebook. A success worth raising a glass too!

This win is more than just numbers. It’s a testament to the brands we love and our teams behind each pour. With intentional and well-placed partnerships, our sales team has been elevating Deep Eddy’s presence in a bold and memorable way.

“Platypus Punch has quickly become a breakout success at Outback, earning the top spot as the #1 LTO cocktail of all time. Built on the refreshing flavor of Deep Eddy Ruby Red, the drink has outperformed legacy favorites, resonated with guests across demographics, and proven that approachable, flavor-forward cocktails drive real results in casual dining,” said Stuart Robinson, Regional Manager – On-Premise National Accounts.  

Cheers to the team that made it happen! Celebrate them and take a trip down under to try your own Platypus Punch now until November 10^th.