DEI in Action: 30 Days of Bourbon #BBSBourbon30
The Black Bourbon Society bridges the gap between the spirits industry and African American Bourbon enthusiasts through its social media platforms, brand-partnered events and exclusive excursions.
As we recognize National Bourbon Heritage Month throughout September, Heaven Hill Distillery is partnering with the BBS for the 2021 30 Days of Bourbon challenge #BBSBourbon30, where the society and followers will taste a different Heaven Hill Distillery Bourbon every day.
“The BBS challenges traditional direct consumer marketing standards by curating experiences that genuinely engage Black Bourbon enthusiasts,” said Kelsey Shannon, Associate Brand Manager. “We’re proud to partner with organizations like BBS that are also committed to diversity and inclusivity in the spirits industry.”
Follow Black Bourbon Society on social media (Twitter, Facebook and Instagram) to learn more and join in the challenge.
As part of this partnership, Heaven Hill Distillery is also participating in virtual, member-exclusive events Wednesday evenings to sip through several of our brands.
Sept. 1: Bernie Lubbers – BIB/Bluegrass
Sept. 8: Jeff Crowe – Tourism/Five Brothers
Sept. 15: Jodie Filiatreau – Barrel Rolling/Innovation at EWBE/Taste EW
Sept. 22: Conor O’Driscoll – Mashbills
Sept. 29: Lynn House – Classic cocktails with Bourbon/EC Old Fashioned
Follow the 2021 30 Days of Bourbon challenge #BBSBourbon30 on the BBS Twitter, Facebook and Instagram.
Heaven Hill Distillery’s partnership with the BBS is a small way in which we are working to foster a culture of diversity, equity and inclusion. Learn more about our corporate efforts here.
