Drinkworks® to Release Holiday Sampler Pack with Licensed Deep Eddy Vodka and Elijah Craig Cocktails
The Drinkworks® Holiday Sampler Pack, featuring Deep Eddy Vodka and Elijah Craig cocktails, will be available nationwide November 15, supported by the beverage innovation company’s national holiday campaign and promotions.
Heaven Hill announced a partnership to develop cocktails for use in the Drinkworks Home Bar system last year. Through the licensing agreement, consumers are now able to enjoy signature Elijah Craig Bourbon and Deep Eddy Vodka cocktails from Drinkworks Pods.
The Holiday Sampler Pack will include Deep Eddy Texas Tea, Cran Codder, Ruby Red Sparkler, Lemon Splash and Elijah Craig Old Fashioned.
Drinkworks will promote the new pack through in-store rebates and coupons where products are sold and through an e-commerce promo mail-in-rebate or account balance at dw.com for future purchases. The company will also promote the pack on high reach/frequency platforms, including social and Google; local sports/talk, podcasts and streaming and lifestyle tech and sports platforms like Epicurious, The New Yorker and Bon Appetit.
Drinkworks is a joint venture of Anheuser-Busch (NYSE: BUD) and Keurig Dr. Pepper. Similar to a Keurig® machine made for coffee, the system uses pods to prepare cocktails, brews, ciders and more at the touch of a button.
Deep Eddy Vodka launched its first collaboration with Drinkworks in the summer with the Day Drink Variety Pack. The limited edition, co-branded product, includes the Ruby Red Sparkler, Lemon Splash, Cran Codder and Texas Tea, all made with premium, natural ingredients and featuring Deep Eddy’s handcrafted, 10x-distilled vodka and real juice. Learn more here.
Elijah Craig Bourbon released its first collaboration in November 2020 with the Old Fashioned cocktail in the “Top Shelf” collection. This co-branded pod is made with Elijah Craig Bourbon and aromatic and citrus bitters. See more here.
