Elijah Craig was the First to Char Oak Barrels, and this winter we are honoring the spark that defined Bourbon as we know it with a cozy, crackling fireplace scene that consumers can enjoy in their living room alongside a glass of Elijah Craig.

A :06 second bumper unit and :30 second version of the long form yule log video will run on Smart TVs’ YouTube applications from 12/3 – 12/31. Ads will be targeted to A25-54 to those with food & beverage interests.

View the :30 second ad unit below or watch the full-length video made for a relaxing living room experience here.