Elijah Craig Small Batch has just launched in Tesco, the United Kingdom’s largest retailer with a 27% market share. The Bourbon was made available to purchase in 665 stores nationwide and to customers online and in store starting January 2024, subject to availability. 

This achievement follows our successful launch into retail in October 2023 with Waitrose, another large retail account in the UK, further supporting our ambition and commitment to accelerating globalization. Heaven Hill continues to look for opportunities to premiumize and diversify the Bourbon category in the UK and the wins keep coming!

Managing Director of Heaven Hill International Bryan Fallon said, “We are delighted to have secured a second national retail listing for Elijah Craig Small Batch Bourbon in the UK. It is an exciting opportunity to be able to bring this remarkable small batch Bourbon to Tesco customers across the country and we look forward to building on this milestone achievement throughout 2024.”

Tesco Plc is a British Multinational groceries and general merchandise retailer. It is the third largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues. It is the market leader of groceries in the UK.