As part of the relaunch of Evan Williams 1783, the brand is premiering a new commercial called “Our Kind of People” this fall on national broadcast and connected TV.

The commercial supports broader efforts around the relaunch to expand distribution and drive new product placement in stores across the country. The campaign includes new point-of-sale with the tagline “When you do Bourbon right, people notice” and highlighting the brand’s Consumers’ Choice SIP Awards and digital, social media and in-game advertising for its Major League Baseball post-season partnership.

Learn more about the relaunch here, and watch the commercial below.

https://vimeo.com/583627650/c60952d7f5