Consumers to create a custom label and send a virtual e-card to celebrate parents and role models on elijahcraig.com/great-legacies/

Historically, the Elijah Craig “Father of Bourbon” Program has brought to life the natural alignment between Elijah Craig, the “Father of Bourbon”, and Father’s Day. This year, the program has expanded to encourage consumers to extend the celebration to individuals who have had a significant impact on their life, like a mother or father figure, or a coach or role model.

An integral part of the program, consumers can visit an online portal where they can create a custom label for a bottle of Elijah Craig Small Batch (750ml) or Elijah Craig Straight Rye Whiskey (750ml) with a personal message or greeting. They can also create and send a custom digital card with personal photos and messages directly from the website. Once consumers create a custom label or ecard, they will have the opportunity to opt into a sweepstakes to win a set of Elijah Craig Glencairn glasses.

Heaven Hill employees are also welcome to create a label or send a card to a loved one at ElijahCraig.com/CustomLabel

“Elijah Craig is constantly celebrating those who strive to do and be the best,” said Kayla Walters, Elijah Craig Bourbon Marketing Coordinator. “We recognize that there are so many people who inspire our consumers to reach for greatness and wanted to ensure we were including everyone important in their lives. That’s why we are so happy that this year the Father of Bourbon Program honors mothers, fathers, mentors, and role models alike.”

On the microsite, the brand is also honoring consumers’ influential figures on the “Wall of Greatness”, which features iconic images of parents or role models and a personal message. Below you will find a sample of these stories from our very own Kayla Walters and Kelsey Shannon:

“My dad has been my role model, coach, and friend. He has taught me the value of hard work, what it means to be a team player, and to never take life too seriously! Love you, Dad!”

– Kayla Walters​​​​​​​

“Confident. Humorous. Caring. These are traits my dad exudes daily and has taught me to carry throughout my life. I wouldn’t be where I am today without him! Happy Father’s Day, Daddy.”

– Kelsey Shannon