Heaven Hill Grain to Glass is a groundbreaking new product that emphasizes sustainability and transparency in the production process. Creating it has been a labor of love for many of us for almost a decade! Grain to Glass highlights the journey of the grains used in the distillation process, from the fields to the final bottle. It is setting a new standard for the industry, and we’ve heard as fast as distributors can get it, it’s flying off the shelves and into consumers hands. In fact, we’re currently on a market visit where we’ve seen this in action.

Baby Jane is the latest addition to the Widow Jane portfolio. At a suggested $50 price point, Baby Jane offers a more accessible option for the Widow Jane lover. The Bourbon is made from New York-grown, unique proprietary heirloom corn with depth, sweetness and creamy-spiciness. Baby Jane is taking off: Consumers love it for its unique taste profile and it’s already winning Best in Show & Gold awards at renowned industry competitions. It is very exciting to see it getting great shelf presence right next to Widow Jane 10.

Elijah Craig Toasted Rye is a great new partner to Elijah Craig Toasted Barrel and is a bold and flavorful addition to the Elijah Craig family. This new release features a unique toasting process that enhances the Rye’s natural spiciness and adds layers of complexity to the flavor profile. With its rich and robust taste, Elijah Craig Toasted Rye is perfect for those who appreciate a well-crafted Rye Whiskey. Maybe you saw Allan’s Instagram reel series of the media release kit? We’ll be filming the final part when we get back in town!

FEW’s Chicago Smokeworks Whiskey was just announced. It’s an innovative new product that brings a smoky twist as the latest innovation from the Chicagoland distillery. This release pays homage to the rebirth of the brand’s home city after the Great Chicago Fire of 1871. The liquid has rich flavors, tempered by easy, round smokiness. FEW also released its annual music collaboration with Smashing Pumpkins this summer. These releases are always a hit and highly anticipated by both brands’ fans.

The Old Fitzgerald Spring 2024 Edition was bottled at 10 years old and is comprised of barrels produced in Spring 2014. It features a unique blend that showcases the rich history and craftsmanship that the Old Fitzgerald brand is known for. With a nose of butterscotch and toasted oak along with dried roses and floral notes, this limited-edition release is already becoming a favorite among collectors and Bourbon lovers.

Tequila Ocho Plata Puntas 2024 is the third release of the overproof premium Tequila expression with the highest ABV to date. It showcases the artistry and craftsmanship of the Ocho brand. Agaves used to make Plata Puntas 2024 were harvested from a single field just an hour from Ocho’s Tequilera Los Alambiques. Platas Puntas 2024 is just starting to ship and is going to look great on the shelf next to the new Ocho family packaging.