Heaven Hill is committed to an equal opportunity work environment that fosters diversity, equity and inclusion – a place where employees feel free to be their full, authentic selves. In April 2021, we announced Heaven Hill’s official DEI vision and strategy, with the objective of fostering a respectful, diverse and inclusive workplace. As we celebrated Pride Month during the month of June, we recognized the value of diversity and all the ways it makes us better. Today we’re sharing how several of our brands are celebrating PRIDE 2021.

Evan Williams Bourbon Experience & Heaven Hill Distillery

In June, the Evan Williams Bourbon Experience partnered with Cortland Waters Bartley of CWB Designs to celebrate happiness, love and equality. They worked together to create a colorful art installation featuring the phrase “in the spirit of love for all,” complemented with a rainbow banner and Celebrate Diversity merchandise. 

“‘In the Spirit of Love for All’ is a nod to not only the spirits that Heaven Hill produces – but also its commitment to supporting people from all communities” said Andy Embry, EWBE Training and Development Coodinator. “For the LGBTQI+ Community, Pride commemorates history and the celebration of sexual and gender identity milestones. It’s a light to shine on many of the disenfranchised within the community, while also standing as a reminder that we still have a long way to go.”​​​​​​​

The Evan Williams Bourbon Experience shared photos of the display on social media with the caption, “Happy PRIDE month! We come together to celebrate happiness, love and equality for all,” and Heaven Hill Distillery shared with the caption, “To all our friends and fans in the LGBTQ+ community, come exactly as you are. Today, tomorrow, always. We’ll have a drink ready for you.”

Deep Eddy Vodka

Deep Eddy Vodka continues its support of the LGBTQ+ community through the brand’s PRIDE programming, including several POS items featuring the phrase “Y’all Means All!” and rainbow colors. Additionally, the brand offers PRIDE-themed menu templates, bar rail mats, case cards, posters, fans, bandanas and more to help our sales team and accounts celebrate PRIDE year-round.

https://vimeo.com/571832876/865f7f08ac

The brand also showed its support on social media:

Blackheart Spiced Rum​​​​​​​

Blackheart Spiced Rum celebrated pride on social media with a colorful graphic featuring the phrase “Stay True, Stay You” and rainbow cocktail video with the caption “Always be proud to show off your true colors.”